Free Mobile Service to Launch for Youngsters
27 March 2007 by axxxr
Blyk, the pan-European free mobile operator for young people, funded by advertising,announced that it will launch in the UK in mid-2007. Co-founded by university friends Pekka Ala-Pietilä, former president of Nokia Corporation, and Antti Öhrling, Chairman and CEO of Contra Group, Blyk is a mobile media that offers brands an opportunity to directly interact and engage with young people and receive real-time feedback. Blyk has already signed Buena Vista, Coca-Cola, L'Oreal Paris, and Yell.com for the British launch. It is rumoured to be close to a network deal with Orange. Blyk has been in development since January 2006 and is backed by individual private investors and Sofinnova Partners.Commenting on the announcement, CEO Pekka Ala-Pietilä said “We have been talking to a number of major brands and agencies about the opportunities to reach and engage with the 16-24 year old market via Blyk. We are going public now to invite all creative marketers and advertisers to join us in shaping this exciting new channel.”Co-founder Antti Öhrling continued "Our Blyk business model brings a fresh approach to the entire industry. We’ve assembled an outstanding and energized team to make this innovation a reality." source:Blyk theregister 
Comments On 28 Mar 12:40 ericsson68 wrote I see this getting heavily regulated after the recent decision to ban advertising directed to children and teens at certain times of the day on TV. |
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