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Author The All New Sony Ericsson Portfolio for 2011
Pato1011
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Posted: 2011-10-27 09:15
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Sony Buys Full Control of Sony Ericsson: http://www.nytimes.com/reuter[....]_r=1&smid=tw-nytimes&seid=auto

this could be now really true ?

Edit: itīs on every sites, with this Press Release:

Ericsson: Sony to acquire Ericsson's share of Sony Ericsson

October 27, 2011, 08:16 (CEST)

Sony Ericsson to become a wholly-owned subsidiary of Sony and integrated into Sony's broad platform of network-connected consumer electronics products
The transaction also provides Sony with a broad IP cross-licensing agreement and ownership of five essential patent families
Ericsson to receive EUR 1.05 billion cash payment
Sony and Ericsson to create wireless connectivity initiative to drive connectivity across multiple platforms
Ericsson (NASDAQ:ERIC) and Sony Corporation ("Sony") today announced that Sony will acquire Ericsson's 50 percent stake in Sony Ericsson Mobile Communications AB ("Sony Ericsson"), making the mobile handset business a wholly-owned subsidiary of Sony.

The transaction gives Sony an opportunity to rapidly integrate smartphones into its broad array of network-connected consumer electronics devices - including tablets, televisions and personal computers - for the benefit of consumers and the growth of its business. The transaction also provides Sony with a broad intellectual property (IP) cross-licensing agreement covering all products and services of Sony as well as ownership of five essential patent families relating to wireless handset technology.

As part of the transaction, Ericsson will receive a cash consideration of EUR 1.05 billion.

During the past ten years the mobile market has shifted focus from simple mobile phones to rich smartphones that include access to internet services and content. The transaction is a logical strategic step that takes into account the nature of this evolution and its impact on the marketplace.

This means that the synergies for Ericsson in having both a world leading technology and telecoms services portfolio and a handset operation are decreasing. Today Ericsson's focus is on the global wireless market as a whole; how wireless connectivity can benefit people, business and society beyond just phones. Consistent with that mission, by setting up a wireless connectivity initiative, Ericsson and Sony will work to drive and develop the market's adoption of connectivity across multiple platforms.

"This acquisition makes sense for Sony and Ericsson, and it will make the difference for consumers, who want to connect with content wherever they are, whenever they want. With a vibrant smartphone business and by gaining access to important strategic IP, notably a broad cross-license agreement, our four-screen strategy is in place. We can more rapidly and more widely offer consumers smartphones, laptops, tablets and televisions that seamlessly connect with one another and open up new worlds of online entertainment. This includes Sony's own acclaimed network services, like the PlayStation Network and Sony Entertainment Network," said Sir Howard Stringer, Sony's Chairman, Chief Executive Officer and President. Mr Stringer also noted that the acquisition will afford Sony operational efficiencies in engineering, network development and marketing, among other areas. "We can help people enjoy all our content - from movies to music and games - through our many devices, in a way no one else can."

"Ten years ago when we formed the joint venture, thereby combining Sony's consumer products knowledge with Ericsson's telecommunication technology expertise, it was a perfect match to drive the development of feature phones. Today we take an equally logical step as Sony acquires our stake in Sony Ericsson and makes it a part of its broad range of consumer devices. We will now enhance our focus on enabling connectivity for all devices, using our R&D and industry leading patent portfolio to realize a truly connected world" said Hans Vestberg, President and CEO of Ericsson.

When Sony Ericsson started its operations on October 1, 2001, it combined the unprofitable handset operations from Ericsson and Sony. Following a successful turnaround the company has become a market leader in the development of feature phones by integrating Sony's strong consumer products knowledge and Ericsson's telecommunications technology leadership. The WalkmanTM phone and Cyber-shotTM phone are well known examples.

With the successful introduction of the P1 in 2007, Sony Ericsson early on established itself in the smartphone segment. More recently, the company has successfully made the transition from feature phones to Android-based Xperia(TM) smartphones. By the end of the third quarter of 2011, Sony Ericsson held a market share of 11 percent (by value) in the Android phone market, representing 80 percent of the company's third quarter sales. During its ten years in operation Sony Ericsson has generated approximately EUR 1.5 billion of profit and paid dividends totalling approximately EUR 1.9 billion to its parent companies. Prominent models include "XperiaTM arc" and "XperiaTM mini" which received 2011 EISA Awards, while recent notable additions to the lineup include "XperiaTM PLAY" and "XperiaTM arc S".

The transaction, which has been approved by appropriate decision-making bodies of both companies, is expected to close in January 2012, subject to customary closing conditions, including regulatory approvals.

Ericsson has accounted for its 50 percent share in Sony Ericsson according to the equity method. Following completion of the transaction, Ericsson will have no outstanding guarantees relating to Sony Ericsson and will no longer account for Sony Ericsson as an investment on balance sheet. The transaction will result in a positive capital gain for Ericsson which will be defined after closing of the transaction.

SEB Enskilda is acting as Ericsson's sole financial advisor in the transaction.
[ This Message was edited by: Pato1011 on 2011-10-27 08:41 ]
c96sthl
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Posted: 2011-10-27 09:54
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On 2011-10-25 18:05:23, adsada wrote:

On 2011-10-25 17:43:25, sunrise_ wrote:

On 2011-10-25 17:17:21, aamwng wrote:
IT IS THE BACK OF THE DEVICE!

+1






Haha nice edit, though proves why is just has to be the front! Why would they place the SONY logo landscape and the XPERIA engraved one portrait. Look at all XPERIA phones to date... I am so convinced I am willing to put money on it
[ This Message was edited by: adsada on 2011-10-25 17:05 ]



ON the sony part....just get confirmed its true. but still whether this picture is a real product not sure but I dont care since when there's no ericsson...it also time to say good bye to SE since I like The E part....the E part is the part which show excitement.

and it is sooooo true because the news didn't come from SEMC site but this

http://www.sony.net/SonyInfo/News/Press/201110/11-140E/index.html

Sony Global press site.....so its time for me to jump to another brand.
[ This Message was edited by: c96sthl on 2011-10-27 08:57 ]
goldenface
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Posted: 2011-10-27 10:04
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Brilliant! I don't think they will rebrand any time in the near future - there will still be 'Sony Ericsson'.
>500
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Posted: 2011-10-27 10:12
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ok before more posts are made, can we save the Sony buy-out talks for the official thread in the 'General' section
http://www.esato.com/board/viewtopic.php?topic=202605


Keep this for rumours... for what little there are at the moment!
[ This Message was edited by: >500 on 2011-10-27 09:16 ]
Ricky D
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Posted: 2011-10-27 14:48
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So is next year's thread going to be "Sony -Sony Ericsson Portfolio 2012" ?
I have a dig bick
You read that wrong
randomuser
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Posted: 2011-10-27 15:02
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SONY 2012 portfolio. The SONY devices come out next year. It was mentioned in one of articles about the press conference earlier today by Sony regarding the takeover. Nozomi, Aoba and the likes are most likely cancelled as they mentioned devices made by SONY and not under development phones.
We might see SONY phones announced at CES 2012.
[ This Message was edited by: randomuser on 2011-10-27 14:03 ]
stais
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Posted: 2011-10-27 15:23
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Well, according to Swedish news papers, the company will keep the name Sony Ericsson for a while longer. They state they will change the name, but currently do not know when this will be done.

Cancelling anything that is already more or less developed would just be a strange move. I'm betting it will be business as usual for some time and then gradually changing into the new Sony organization.
randomuser
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Posted: 2011-10-27 15:28
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On 2011-10-27 15:23:02, stais wrote:
Well, according to Swedish news papers, the company will keep the name Sony Ericsson for a while longer. They state they will change the name, but currently do not know when this will be done.

Cancelling anything that is already more or less developed would just be a strange move. I'm betting it will be business as usual for some time and then gradually changing into the new Sony organization.


In the press conference today Sony made it clear that a task force has already been set up to come up with a new name and "Sony Ericsson" name will continue only for a "short term". So by January will no longer be used.
goldenface
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Posted: 2011-10-27 15:33
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It wouldn't surprise me if Sony have already been developing their own mobiles but my guess is that during the transition period, which is from today, current mobiles under development could be rebranded under the new name - whatever that may be.

Vaio Mobile maybe?
[ This Message was edited by: goldenface on 2011-10-27 14:47 ]
randomuser
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Posted: 2011-10-27 15:52
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On 2011-10-27 15:33:26, goldenface wrote:
It wouldn't surprise me if Sony have already been developing their own mobiles but my guess is that during the transition period, which is from today, current mobiles under development could be rebranded under the new name - whatever that may be.

Vaio Mobile maybe?
[ This Message was edited by: goldenface on 2011-10-27 14:47 ]



Not Vaio Mobile. It will be a completely new name. And I believe so will be the products i.e. No under development phone will be sold as there are indications SONY phones are already under development .

Also I think now on the rumor threads here will never have much activity as Sony products won't leak out and the reason we have had so many leaks was that R&D was in Sweden and most members here are European. But Sony R&D will be in Japan and also Sony is quite strict with regards to "leaks".
[ This Message was edited by: randomuser on 2011-10-27 14:56 ]
c96sthl
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Posted: 2011-10-27 15:59
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Last hope is....they don't go and remove the logo by Takuya Kawagoi

http://www.esato.com/board/viewtopic.php?topic=110799

that's I can say the nicest looking logo for a phone company.

If you ask me. Motorola/ Nokia/ Samsung/ LG/ RIM/ ZTE/ HTC all have lousy logo (oh well...some of them have none but with boring font)

HuaWei is so so....

only Apple and have a logo that you can recognize them without having the company name printed.

ok enough on this.
goldenface
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Posted: 2011-10-27 16:23
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@randomuser

So you're saying that mobile R&D in Lund will cease to exist?
randomuser
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Posted: 2011-10-27 16:29
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On 2011-10-27 16:23:17, goldenface wrote:
@randomuser

So you're saying that mobile R&D in Lund will cease to exist?



Yes all R&D will move to Japan together with Sony's Vaio and Sony Computer Entertainment R&D center. The mobile division will work closely with the Vaio and playstation division. That is what Sony said, and Howard Stringer also mentioned that they will stop using the name "Sony Ericsson" very soon.

And its quite obvious that the logo will also go.
>500
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Posted: 2011-10-27 17:00
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i for one LOVE japanese tech!
smclion102
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Posted: 2011-10-27 18:23
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On 2011-10-27 15:59:15, c96sthl wrote:
Last hope is....they don't go and remove the logo by Takuya Kawagoi

http://www.esato.com/board/viewtopic.php?topic=110799

that's I can say the nicest looking logo for a phone company.

If you ask me. Motorola/ Nokia/ Samsung/ LG/ RIM/ ZTE/ HTC all have lousy logo (oh well...some of them have none but with boring font)

HuaWei is so so....

only Apple and have a logo that you can recognize them without having the company name printed.

ok enough on this.


I LOVE SYMBOL The Best Out there...
SONY PLS KEEP THE SYMBOL
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