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Author Sony to buy off Ericsson's shares in their joint mobile business
luwi
Sony Xperia ZL
Joined: Jan 17, 2002
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From: Dubai
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Posted: 2011-10-06 21:02
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WallStreet Journal reports that Sony Corp. is on its way to finish off the deal with Telefon AB L.M. Ericsson, which would make Sony the sole and primary shareholder of the Sony Ericsson joint venture.

Created back in 2001, the Sony Ericsson 50-50 joint venture is one of the world's leading mobile phone manufacturers (the 6th, actually) and has attracted many brand-loyal users through the years.
Sony's goal with this move is supposedly consolidating the R&D and manufacturing of mobile devices such as mobile phones, tablets, portable gaming consoles and personal computers to save on the costs and to improve their concurrent development.
The WSJ source is cited just as "people familiar with the matter" and we've seen both highly accurate predictions from WSJ, as well as complete flops, so we'll take this with a pinch of salt for now.

http://online.wsj.com/article/SB10001424052970204294504576614830784818082.html#ixzz1a1gFFfXx
julias
X2 White
Joined: Jan 07, 2009
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Posted: 2011-10-06 21:04
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Nooooo this can't happen!
Bonovox
Nokia Lumia 928
Joined: Apr 13, 2008
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Posted: 2011-10-06 21:32
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So,it's definately 100% now?? This is already discussed in rumours but is not sure yet
[ This Message was edited by: Bonovox on 2011-10-06 20:33 ]
Phone?? What phone??
luwi
Sony Xperia ZL
Joined: Jan 17, 2002
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From: Dubai
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Posted: 2011-10-06 21:35
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it might be soon!
Bonovox
Nokia Lumia 928
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Posted: 2011-10-06 21:36
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I am not even sure what to think yet. I loved Ericsson but Sony phones many years ago were crap. That maybe a different story now but the thought of no more Ericsson side of things is sad
Phone?? What phone??
etaab
Samsung Galaxy S III
Joined: Jan 23, 2004
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From: UK - South Yorkshire
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Posted: 2011-10-06 22:10
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Heh, yeah they were pretty boring and uninspiring. I wouldnt say crap, just clearly not a lot of thought had been put into Sony's phones.
Check me out on Instagram ! search for etaab !
hihihans
HTC One
Joined: Mar 15, 2009
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From: Netherlands
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Posted: 2011-10-06 22:11
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These rumours have been here always. But will anything really change if became Sony? I'm not a techie but from what I read there are not much parts used in our phones.
masseur
P910
Joined: Jan 03, 2003
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From: Sydney, London
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Posted: 2011-10-06 22:14
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you're joking? Ericsson phones were square and boring, Sony phones like the Z5, MZ5 and Z7 were stylish and ahead of their time with jog dial and music capabilities and memory stick expansion, and the J5 would let you create your own ringtones and wallpapers. I could go on...
lolstebbo
Model not set
Joined: Aug 01, 2009
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From: California
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Posted: 2011-10-06 22:16
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This might explain why @SEAnswers told me to keep my eyes peeled when I asked if they would make a NEX phone.
goldenface
W900 white
Joined: Dec 17, 2003
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From: Liverpool City Centre
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Posted: 2011-10-06 22:17
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Ericsson phones came across as a bit dull, although I suuppose they both had their strengths.

All my mates used to show off their Sony flip phones rather than flash their Ericsson's at ya.

The Z5/7 were cool as anything.
[ This Message was edited by: goldenface on 2011-10-06 21:21 ]
Bonovox
Nokia Lumia 928
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Posted: 2011-10-06 22:20
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No not joking i hated 3 Sony phones i had. I know they started the corousel menu look Sony but i just remember not liking them. But as i said things would be different now with Sony phones so who knows it could be good and mean more Sony tech
Phone?? What phone??
adsada
Xperia Arc Black
Joined: Aug 23, 2008
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From: Scotland
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Posted: 2011-10-06 22:23
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Queue Sony and Ericsson fanboys to start arguing it out
A-D-S-A-D-A
Xperia S
Long live the legacy of the Xperia arc
Long live the legacy of the K850i
tyko
Xperia X10 Black
Joined: Oct 08, 2007
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From: Sweden
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Posted: 2011-10-06 22:24
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Didn't Bert mention in an interview that SE will move closer to sony next year. Maybe he was hinting something..
Bonovox
Nokia Lumia 928
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Posted: 2011-10-06 22:27
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T39 was the most stylish from Ericsson and T68. Sony z5/7 that was their best but i hated the j5. Lets just see what happens it could get interesting. If it changes to Sony Mobile would Esato change its name??
Phone?? What phone??
masseur
P910
Joined: Jan 03, 2003
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From: Sydney, London
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Posted: 2011-10-06 22:35
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On 2011-10-06 22:27:00, Bonovox wrote:
snip... If it changes to Sony Mobile would Esato change its name??


no, of course not. if you've read any of the many (many) topics asking about the Esato name you would find out that it actually meant nothing. It was given meaning (in reverse) later on. See tranquils reply about this in this topic
Access the forum with a mobile phone via esato.mobi
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