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HTC CEO given 'One' last chance


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Posted by Tsepz_GP

HTC’s profits plummeted 98% year-over-year in the first quarter of 2013 and chief executive Peter Chou’s future may depend on the success of the company’s new flagship smartphone. HTC was at one point the top-selling smartphone vendor in the United States, however the company’s lead vanished as rivals began innovating faster. Samsung and Apple now ship 22 times more handsets globally than HTC.

“If HTC fails one more time, then they’ll be under pressure to replace the CEO,” Daiwa Securities Group analyst Birdy Lu told Bloomberg. “HTC One is their last chance to come back after the past two years of declines.”

The analyst has an outperform rating on shares of HTC, noting that the appeal of the HTC One is higher than other smartphones. In fact, at least four brokerages have upgraded the company’s stock in the last month. There are still some people who believe that one device won’t be enough to bring HTC back, however.

“I don’t think there’s a lot to justify people buying into HTC right now,” said Calvin Huang, director of Sapphire Capital Partners in Taipei. “The fundamental problem of Chou and his management aren’t changed by HTC One being a good product.

HTC expects One sales to help increase revenue by 63% in the second quarter to roughly $2.4 billion. BGR reviewed the HTC One last month and called it one of the best Android smartphones available today.



http://bgr.com/2013/05/02/htc-one-sales-ceo-peter-chou/
[ This Message was edited by: Tsepz_GP on 2013-05-03 10:58 ]



Posted by Bonovox
I got a feeling HTC might fail this year. Generally their phones are not selling and they seem to just then rely on sales of their one and only flagship. Whilst it maybe fairly popular i don't think it's going to be massive. I may be wrong but it's a feeling i get. As soon as the GS4 comes out everyone has forgotten the HTC One already. Many still prefer it but it's not enough to beat Samsung's sales. Given ONE more chance,terrible pun

Posted by Ranjith
HTC really needed to have the ONE in the market prior to or along with XZ.That is when they had the chance..to late now competing with the S4!too bad though,the ONE is a very nice phone

Posted by Bonovox
Yes and they also had the recent issue whereby the manufacturer of the HAAC mics inside it were actually specifically made for Nokia. So they had to remove them and use different ones. That has got to cause more delays.

Posted by Tsepz_GP
I'm still really into the Htc One, if its screen wasn't smaller than GS4s, and it had Memory expansion I may have considered it.

Posted by etaab
HTC fail every time because not only are they poor at being competitive, but they restrict their devices chances with poor decisions.

How many times has Bonovox mentioned the black background of Sense ? look at it, it looks so dull and drab. It doesn't look fun at all. People like us who are in the know it wont matter to, but to the uneducated consumer it looks crap. Sony have a similar colour scheme. Samsung really show off their phones by putting in some of the most colourful UI elements, wallpapers and icons. They look nice, cheerful and fun.

I mean, look at it.. come on HTC !!!!



Posted by Bonovox
It's a great phone still in many ways but doesn't make me go WOW except for the design,build and front speakers. Am sure with a splash of colour it'll show off that screen to the full. I wouldn't sniff at it entirely. Look at the drab weather widget though

Posted by Supa_Fly
This HTC One is actually what the One series should've started out with! It's a great design and I'm VERY impressed. If the BB Z10 didn't debut before this would've been my very last try at Android to be honest. It mimics modern design very similar to the iPhone 5 so it "should" grab a few remaining potential buyers of the iPhone 5 whom haven't upgraded yet.

HTC has always used quality materials dating back to soon after being an OEM to Europe providers, and this is in more demand lately so I'm VERY confused as to why HTC has been failing.

Marketing
partnerships with wireless providers
good price range and features of units

^ all of these have been impeccable ... so WHY the failing of HTC has been so colossal in the past 1.5yrs ?!

Posted by Tsepz_GP
I put the blame on their 2011 line up, the Sensation and Evo 3D. Many OEMs believed 3D was the way to go back then, just as many TV makers thought 3D TV was the next big thing. I get the feeling that Htc had invested a lot into 3D, and had placed the Evo 3D as their main flagship, while the Sensation was a sort of back up for those who didn't care for 3D. The whole 3D thing simply didn't pick up, instead you had the Samsung Galaxy S2 and Apple iPhone4 rip apart the market, and you had Htc, LG and I think a few others caught with their pants down. The Sensation was also plagued with issues, and for a while, Htc seemed to be simply caught completely off guard, I know here in South Africa Htc just went dead, there was a point where the Sensation and Evo 3D became discontinued and we were left with the Desire S, Incredible S, Mozart and Trophy, it was such a mess and they simply have not recovered since.

The 2012 Htc One series brought a lot of potential and it seemed as if Htc were going to make a comeback with the One X, One S and One V, they literally had a phone for every price point from the get go, but they simply did not market them properly, truly wasted opportunity last year by Htc. This year we have the One, Butterfly, First, Droid DNA, and Desire U, they are looking a little better, but again, lack of marketing maybe their downfall.

Posted by Bonovox
I had the Evo 3D and whilst it was decently speedy phone the 3D feature was awful in the camera. Their new line up now is better with fresh designs too. Maybe their marketing is down to resources?? Their advert for the One X was just daft with a man sky diving with it. Am sure your average consumer is going to do that everyday. Not. The One is gorgeous and fast and an excellent smartphone. But it's also a little dull but i still prefer it's design and build over the S4. Also HTC just never learn with the battery life which is consumers most moaned about feature. I have yet to see any HTC device with a battery larger than 2,300mAh. Samsung manages massive batteries in slim phones why can't HTC.

_________________
Material things don't matter,but Rock n Roll does!!!!

Nokia Lumia 520 white
[ This Message was edited by: Bonovox on 2013-05-05 02:13 ]


Posted by etaab
Because they use lower quality materials. HTC have always been a budget OEM. Its only this past three years they've tried to bring their name to the front. It doesn't matter how sleek and sexy they make the One look, its still lower in hardware quality than other manufacturers.

Look at the Galaxy S4 internals, tightly packed cutting edge hardware that hardly uses up much space in the phone leaving plenty of room for the battery:



and then we have the One, with its older looking internal hardware. They need about 10 times more silicon just to compete with the S4.



If you compare the images of from Nokia's complaint about HTC using their microphones, you can see from the image Nokia's architecture looks modern, HTC's internals look packed, misaligned and lesser quality. Samsung manage to fit all their hardware into a small section of the phone. HTC require the entire phones length.
[ This Message was edited by: etaab on 2013-05-05 22:29 ]


Posted by Bonovox
Yes,and HTC One and One X are two of the hardest phones to open and fix

Posted by Tsepz_GP
Here's the image Etaab is talking about, the One looking seriously untidy:


Posted by Bonovox
Those mics were made specifically for Nokia that's why they got annoyed about it.

Posted by itsjustJOH
That mic looks like a spare from a junk shop. And bomb terrorists would have made a better looking bomb than that phone's internal.

Posted by Bonovox
It's not how it looks it's how it's all laid out. Doesn't matter what a mic or chip looks as it's not seen inside the phone. It's how it performs

Posted by Supa_Fly

On 2013-05-05 23:46:25, Tsepz_GP wrote:
Here's the image Etaab is talking about, the One looking seriously untidy:




Etaab is talking about 2 different things "still lower in hardware quality" & "lower build quality" and they're not synomous with one another - if it was Samsung would never have been successful using cheap plastic with SGS/SGS II.

I was under the belief, that HTC has for a number of years, possibly even pioneered higher quality materials ... as we can see from the images you've posted, its about build quality - at least internally where nobody seems to see nor care. However, beauty is skin deep as the saying goes and well looks like their chips are not shielded which is a BAD thing ... subject to call, reception, and performance issues over the first year of ownership alone. To be honest I think HTC is the only manufacturer that doesn't shield their chipsets; a foolish move.

Tsepz_GP, your explanation makes complete and chronological sense ... many thanks!

Posted by hibiskus
HTC had great progression with their windows mobile devices, which made peak when they included android and made Desire, HD2 and wildfire line. Sense was 2 lenghts in front of competition, Desire was wan one first phones with Amoled screens, no one cared that much about camera quality, HD2 was super quality phone and wildfire was android for masses.
Every single line after that was fail, and felt like unfinished product. Desire HD, Wildfire S, EVO, Sensation, Rhyme... you name it, and competition was gaining on them. With One X and One they focused on camera department, which ended as worst flagship camera, compared to competition, in One X case and laughable ultrapixels which are not far from SE k750

Posted by etaab

On 2013-05-05 23:46:25, Tsepz_GP wrote:
Here's the image Etaab is talking about, the One looking seriously untidy:




That's the one yes. Just look at that tiny cable connecting one circuit board to another. A better design would not make such a thing necessary. The only time I expect to see cables in something so small as a mobile phone is when connecting two parts which move independent from each other such as a clamshell, or when two circuit boards are spread far apart and a cable is the best solution, as in the SGS 2, 3 & 4 design. What is the length of that cable in the One ? 0.5cm ? probably.

HTC phones are lesser quality than Samsung / Sony / Motorola / Nokia phones and always have been in terms of cosmetics but also the internals.

Remember 2011's Sensation and its antenna located in the rear cover with gold contacts ? the only other phone I know of that has that in more recent times is the Lumia 710. That is always a bad design imo.

I also remember seeing a teardown of my Nokia N8 back in early 2011 which showed its aged internal hardware (in comparison to Android hardware) compared to HTC's phones. At first I thought the difference was because Symbian running phone required lesser hardware which was easier to fit in a small design, but now I realise it was because Nokia know how to make quality hardware that the consumer does not see. HTC phones are very badly designed internally.


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