Pillow Bashing Babes on your Mobile

I-play, the mobile entertainment company, today announced the imminent arrival of its explosive original IP title: Pillowfight. As the only game to feature gorgeous gals battling each other with pillows, the title is also the first to include I-play’s new community initiative: I-play lounge, which enables mobile gamers to upload high scores, compete against fellow gamers and receive downloadable rewards for their gameplay. Pillowfight launches in the US and Europe at the beginning of the second quarter.

Established for many years in the bedrooms and dormitories of college students, the underground craze has started to break out onto the streets, with real life public Pillow Fights being held spontaneously in cities across both US and Europe.

I-play’s Pillowfight embodies an experience that is a ritual part of growing up and a pastime for those who prefer not to! Offering a sexy new twist on casual gameplay fun, you can slug it out as a French Maid or a Cheerleader, swap your persona, plump up your pillows and unlock downloadable wallpaper rewards of the contestants as you win matches and progress through the game. www.iplay.com