Esato

New technology enables expressive ringtones

31 August 2004 by
Mobile Media Partner and Notesenses AB launch ringtone Moodies in Scandinavia and the UK

MoodiesThe Swedish company Notesenses has developed a unique technology, which enhances the musical quality and eliminates the typical machine-like sound of computer-played music. By applying this method to the MIDI files used for polyphonic ringtones customers can now choose their favourite ringtone and personalize it to go with their mood. Variations to choose from include a musical version and the emotionally coloured Moodies Happy, Aggressive and Romantic.

The first company to benefit from this technology is Mobile Media Partner.
-We have now applied the Notesenses software to all ringtones in our database, and they are available to resellers in Scandinavia and the UK. Esato will be the first site to sell Moodies from our platform, says Njål Hansen CEO of Mobile Media Partner.
- Downloading Moodies is a new way to further personalise the mobile phone, says David Lundborg, Marketing Manager at Notesenses. Mobile Media Partner quickly showed a keen interest in our technology and their platform is an ideal way to reach a large number of resellers.

About Notesenses AB
Notesenses AB was founded in November 2002 as a spin-off venture from KTH (Royal Institute of Technology, Stockholm). Product development is based on knowledge acquired through 30 years of research within the field of music acoustics.
www.notesenses.com
David Lundborg
Marketing Manager
+46701506100
david.lundborg@notesenses.com


About Mobile Media Parter
Mobile Media Partner (MMP) was founded in June 2003 and delivers a platform for distributing and charging for mobile content. MMP has more than 20 resellers in 11 countries.
Njål Hansen
CEO
 +4797061370
njaha@logogo.com




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