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SMS barcode system |
gelfen
Joined: Nov 22, 2003
Posts: > 500
From: Melbourne, Australia
PM |
taken from ZDNet Australia
By Kristyn Maslog-Levis, ZDNet Australia
19 April 2004
Visitors to trade exhibitions can now simply present an SMS-delivered barcode on their mobile phones to gain entry.
Sydney registration specialists Info Salons Australia and message specialists LegionONE have set the system in motion for intending visitors who pre-register for exhibitions online.
"When visitors submit their registration details, they are sent a confirming e-mail and then a barcode by SMS to their mobile phones. When they arrive at the show, they simply retrieve the barcode from their Message Inbox and have it scanned at the door," said Jo-Anne Kelleway, managing director of Info Salons Australia.
Kelleway says it reduces running costs for paraphernalia and pre-registration process since there is no wastage of posting and handling costs and excess printing.
"Visitors' name badges are instantly printed, including a barcode that exhibitors can scan for all the necessary registration details. This has huge implications for trade shows and conferences which are highly labour intensive when it comes to printing and mailing name badges and other information," said Kelleway.
On the corporate side, this is the first time the SMS barcode system has been used. However, it has already been tested on the consumer side. LegionONE general manager for products and services Andrew Grill said the SMS barcode system was tested last year for entry to a concert at the Enmore theatre in Sydney's inner west.
Grill said Australians should expect more of the SMS barcode system since a lot of clients are interested in further development of this technology.
"Expect that this system could soon be used for going to the movies and record stores since we [have] a lot of interested clients from the consumer side. Australia has 15 million mobile phones, so the possibilities are enormous," said Grill.
Even with the Spam Act tightening its grip on SMS marketing methods, Grill says they are making sure the system doesn’t go against the Act.
"People are now using their phones for more purposes than messaging their friends. A lot of consumers now want to be notified through SMS but we make sure they tick that box allowing us to send marketing materials and icons to them. They can also easily unsubscribe to it through SMS," Grill said.
LegionONE is the business division of Legion Interactive, responsible for the SMS voting services for Australian shows such as Australian Idol and Big Brother.
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batesie
Joined: Feb 13, 2004
Posts: > 500
From: London, UK
PM |
theres a similar scheme already operating in some london nightclubs...
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Aussie Blue Boy
Joined: Aug 17, 2003
Posts: 84
From: Melbourne, DownUnder
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Aussies, mate - ingenious.
And the world's biggest sms users.
Coming from one of the early pioneers who could see past the novelty factor.
Opens up lots of possibilities though, huh?
M.C.G. tickets, tennis centre, concerts, bets on nags at the Melbourne Cup!
Hey! Even Better: Tram passes!!!
 
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[ This Message was edited by: Aussie Blue Boy on 2004-04-19 13:05 ] |
gelfen
Joined: Nov 22, 2003
Posts: > 500
From: Melbourne, Australia
PM |
higher mobile phone theft every time there's an Ashes tour, or around Grand Final week.
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Aussie Blue Boy
Joined: Aug 17, 2003
Posts: 84
From: Melbourne, DownUnder
PM |
@ gelfen: sorry mate, that sounds right - but I didn't get the barcode connection...
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gelfen
Joined: Nov 22, 2003
Posts: > 500
From: Melbourne, Australia
PM |
@blue: well it was a bit esoteric. i was thinking of GF passes being barcoded on mobiles. opens up whole new possibilities for ticket scalpers!
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Aussie Blue Boy
Joined: Aug 17, 2003
Posts: 84
From: Melbourne, DownUnder
PM |
@ gelfen: Now I'm with you ;-)
Collingwood supporters should only gain entry by displaying their d/loaded sms barcode results of an on-line IQ test!
Wouldn't be too many bars in the code...
(Gee, I sure hope you barrack for someone else! :-l )
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gelfen
Joined: Nov 22, 2003
Posts: > 500
From: Melbourne, Australia
PM |
does this answer your question:
GO PIES
you're just lucky i have a long barcode and a forgiving nature 
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Aussie Blue Boy
Joined: Aug 17, 2003
Posts: 84
From: Melbourne, DownUnder
PM |
Oooh!
I shouldna risked it - sorry.
But as we're both doing so well this year I've just gotta drag up what little I can...
This was part of my fav. MMS last September (just ask if u can't read the script)
Btw - you gotta know the world is coming to an end...
... St.Kilda on top of the ladder and undefeated.
(p.s. gelfen - you can EASILY work out who my team is) |
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Posted: 2004-04-19 09:07
