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Author Sony's Problem In Mobile, Is Sony (a pretty phone is not enough)
RandomCarpet
Sony Xperia Z3 Compact
Joined: Sep 08, 2003
Posts: 202
From: Bulgaria
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Posted: 2013-03-20 13:57
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I don't agree that 's problem has always been the software.

Can you tell me why P800, P900, P910, P990, M600, P1, G700 and G900 all used the same CPU (only the RAM was slightly increased in the last 3 models)? The first one came out in 2003 and the last one in 2008. What were thinking??? Can you deny that Nokia N95 was so successful, mostly because it had a far superior CPU and GPU than the ones used by its competition?

The OS used in their feature phones, which I dare to say was probably the best among all feature phone OSes (most feature rich, most logical and mature UI). Even Nokia's S40 was a joke compared to it) was developed in Sweden by either or former people.

UIQ was also miles ahead of S60 (75% of S60 users did not even know they were using a smartphone), but never became popular enough and it was also developed in Sweden and I don't think Sony has anything to do with it.

P.S.: Steve Jobbs declared that he admires his P800 and its OS (Symbian with UIQ) back in 2003.
[ This Message was edited by: RandomCarpet on 2013-03-20 13:14 ]
puestadelsol
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Posted: 2013-03-21 07:47
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On 2013-03-20 10:51:01, Hardened wrote:

Sony brought Media experience to the mobile industry which kicked Motorola's 3 attempts using partnership with Apple at bay for years! This experience is the main reason why the K750|W800|W810 and many others where so successful! You guys are knocking Sony yet they brought so much to the game that we enjoyed?? I don't get the bashing.

Ericsson brought mobile expertise especially since they build networks! This partnership was sound yet execution over the years was not done right. Hindsight is 20/20.



If you don't believe worlds, just check these





Ericsson offered these in their stunning designed phones (compared to Sony's toy-phone desing) in 2000-2001. I think the concept of making all in one media phones evolved since than. Practically in the first 1-2 years all the SE phones was rebranded Ericsson phones with slight design changes. By the time came the back button, Memory Stick, etc., but all the SE phones was Ericsson in core with Sony's garnish and so evolved forth. Than came the Walkman and Cyber-shot, which very soon burnt out and became just unimportant brandings. For example the K750 without any branding could have represent CS or W, because there was important the philosophy behind the phone, not the label.
[ This Message was edited by: puestadelsol on 2013-03-21 06:50 ]
jplacson
Sony Xperia P
Joined: Apr 21, 2002
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Posted: 2013-03-21 10:18
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Ah memories! I had most of those except the Chatboard and MP3 player. I used to have the laser pointer as well
semo
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Joined: Sep 20, 2004
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Posted: 2013-03-21 11:46
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In 2005 with K750/W800, was at least a year ahead of competition, a fully all-in-one device, was flying above everyone else. Phones with great cameras, great music players, with a memory card, just amazing. And this is when Sony interfered. Why? Because they were selling Sony pocket cameras, Sony walkmans (at that time with very stupid file-transfer limitations). Moreover Sony was selling content which they didn't want to be easily transfered to memory sticks. I think that Sony just didn't have a good view for what is coming in the future. But from what I know (from Eldar at MR) the real turning point for was when they asked Sony to integrate also PlayStation into their phones. And at that time (~2006/2007) it could have been extremely successful and this finaly made Sony decide to slow SE down. They couldn't accept being better than Sony and also sharing income with Ericsson. Maybe around that time the bosses in Sony decided to try to make the joint-venture fail in order to buy it out later. And you all know what happened after. started releasing same phones with different designs, Nokia started making better cameras, and Apple came to mobile market, and this agony lasted for years (except for great designs and some occasional sparks) until the buyout. Now Sony has full control and they want to make Sony mobile the best again, but hopefully it is not too late.
[ This Message was edited by: semo on 2013-03-21 10:48 ]
Dups!
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Posted: 2013-03-21 11:57
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@motvikt, puestadelsol and semo


BRAVO!!!

You guys covered it all! I also, like semo, think Sony deliberately set SE up for failure so they can have their own mobile arm. Shameful but also a shrewd business move or plan, the only question is has it worked out? From where I stand it isn't clear, maybe still early... time will tell.

@bronxdude

I hope the three gentlemen answered your question. Sorry if any of you guys are girls.

It's not what you do or even how you do it but in what state of mind you do it: Dups! 2009
Tsepz_GP
Apple iPhone 6 Plus
Joined: Dec 27, 2006
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From: Johannesburg, South Africa
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Posted: 2013-03-21 12:36
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I think they answered brilliantly, I'm actually amazed by Semo's explanation, which makes a whole lot of sense, it really explains what went so wrong with .

I wasn't even in my teens when Sony and Ericsson merged, I do remember my dad owning a few beautiful Ericsson handsets, so I'm not fully knowledgable on what went on back then, I became fully aware of how the phone industry works only around the time of the K750/W800, by that point Sony Ericsson were a well established brand. I knew Sony as the maker of my favorite gaming console, favorite tv, favorite music player etc... And only knew Ericsson as a company that made some phones back in the days of non-color screens, so it's always interesting to read the views of those who owned and were into this industry in the days of Ericsson.
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Supa_Fly
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Posted: 2013-03-26 22:26
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puestadelsol,

Dude you're offering items that solidified my point! All your items posted are Ericssson products for Ericsson products not SonyEricsson! So your post is mute and not directly related to my post.

Sony brought:
Adapter and media expertise, and some serious CASH when the collaboration began to fail for 2yrs straight, the documentation is on the web and on these boards. The design of K750/W800 also came from Sony. Ever wonder why the MemoryStick was chosen and was internal and not external?! A Sony phone existed 1.5yrs before then that also had MS featured internally. The headset adapter for those phones, you guessed it was Sony.

I've actually used ALL those accessories with my T18z, T28World, and T-36m x2! I'm much older than you think and mobile phones or smartphones are not a 5yr phenomenon to me



BTW that chatboard was VERY efficient.
[ This Message was edited by: Hardened on 2013-03-26 21:38 ]
|AppleTV2|iPhone 12Mini 256GB|iPad Pro 256GB| Previously ... K750|Z500|Z520|K700|K790i|K850i, :Ericsson: T18z|T28World|T36m x3|T68m (Ericsson, not the rebranded T68i).
randomuser
Apple iPhone 5S
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Posted: 2013-03-27 05:58
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Good to see a sane post here, Hardened. Most people here have been saying really big things but all without proof
[ This Message was edited by: randomuser on 2013-03-27 04:58 ]
puestadelsol
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Posted: 2013-04-23 08:10
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The delayed updates of the 2012 models reflects that Sony's do it yourself strategy is failing. They can't deny Lund's contribution (and Ericsson's, SonyEricsson's heritage) in their phones. That's another matter that if they recognize Lund's work and contribution, they can't state that it's a pure japanese Sony phone (such as 2012 2013 Xperias are pretended like they were desingned and built from zero solely by Sony).
In my opinion they can struggle with brand building by emphasizing in a strained way that it's a Sony Mobile, it's a Sony product with Sony's technology which can be easily connected to other Sony products, BUT they should rely on and mention where they came from, and that (Sony)Ericsson's heritage and expertise also contribute to their present phones as well. In spite of these many Sony fanboys are convinced that even the last 1-2 years Sony Ericsson phones were designed and realised predominantly by Sony. We can wait the One Sony phone, but untill now Xperia phones software development can't miss Lund's work, and based on the camera's and sreen's performance even the Sony hardware doesn't shines too bright (especially in the light of competition).
I don't write this offending Sony, but I don't like the strategy and concept of their new phones, and I write this as a person who have ever had only Ericsson and Sony Ericsson phones, but untill now none of their phones convinced me (in size, specifications and price) to replace my Xperia ray.
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