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Sony Ericsson parts with Advertising Company |
axxxr
Joined: Mar 21, 2003
Posts: > 500
From: Londinium
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Bartle Bogle Hegarty has resigned its multimillion-dollar Sony Ericsson global advertising account after six years following creative differences.
ESATO NEWS
BBH created adverts such as the recent K800i "never miss a shot" altogether BBH has carried out several global advertising campaigns for Sony Ericsson.
BBH won the creative assignment for the mobile phone joint venture between Swedish company Ericsson and Japanese firm Sony at the end of 2001, following the creation of Sony Ericsson in August of that year. The agency beat Saatchi & Saatchi, which handled Sony's mobile products in the UK, to win the account.Sony Ericsson spends £8 million in the UK and an estimated £50 million worldwide on its advertiseing campaigns.
BBH's decision to resign the account is said to stem from a disagreement over creative direction. In a statement, BBH said: "This decision is based on differences of opinion regarding the creative direction of the brand. The decision remains amicable and both companies wish the other every success for the future."
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*Jojo*
Joined: Oct 15, 2003
Posts: > 500
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I hope that Sony parts from Ericsson soon and merge with - Nokia 
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axxxr
Joined: Mar 21, 2003
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From: Londinium
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JN please don't say that i have a weak heart.
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*Jojo*
Joined: Oct 15, 2003
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@axxxr - Yup, dude . . you only have weak lungs  Any idea who replaced - BBH 
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axxxr
Joined: Mar 21, 2003
Posts: > 500
From: Londinium
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Apparantly  has now appointed wolff-olins as their new promoters.
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*Jojo*
Joined: Oct 15, 2003
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@axxxr - Oh, OK thanks for the link pal !
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axxxr
Joined: Mar 21, 2003
Posts: > 500
From: Londinium
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It will be interesting to see what advertiseing strategy the new company makes.
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Evil Eye
Joined: Jun 23, 2004
Posts: > 500
From: Pune, Maharashtra, India
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Quote:
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On 2006-07-31 02:16:34, JN wrote:
I hope that Sony parts from Ericsson soon and merge with - Nokia
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hehe 
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dr_thug
Joined: Nov 11, 2004
Posts: > 500
From: India
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Quote:
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On 2006-07-31 02:16:34, JN wrote:
I hope that Sony parts from Ericsson soon and merge with - Nokia
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@Jn,please don't make us fall sick. |
QuickShare
Joined: May 06, 2006
Posts: > 500
From: MYR
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Quote:
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On 2006-07-31 02:16:34, JN wrote:
I hope that Sony parts from Ericsson soon and merge with - Nokia
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just incase that happend.. there'll be who's our ally and who's our enemy thing going on in one forum |
Bambino
Joined: Sep 17, 2005
Posts: > 500
From: Clow Kingdom
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It'll be interesting to see "SONKIA" lol |
ghostfreak
Joined: Mar 17, 2003
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From: N. Ireland, UK
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Maybe 'Nokia Ericsson'
http://www.ghostrx.net
T300 > T610 > K700i > K750i > K800i > K850i > W910i > K850i (after flash with R1FA035) > C905 (broken earpiece as of 23/01/09) > BB 9000 > BB Bold 9700 > SE Experia X10 Mini Pro |
axxxr
Joined: Mar 21, 2003
Posts: > 500
From: Londinium
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Guys can we please keep this on topic..the discussion is about Sony Ericsson leaving its advertising Company.
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QuickShare
Joined: May 06, 2006
Posts: > 500
From: MYR
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On 2006-07-31 16:51:34, ghostfreak wrote:
Maybe 'Nokia Ericsson'
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there's no Nokia or Ericsson if you leave Sony behind ! 
where do Carl Zeiss came from? Sony Product...
where do Cyber-Shot came from? Sony Product..
where do Walkman came from? and yet.. its from Sony Product!!! cheers~ 
EDITED: opps.. ok back to topic.. someone start a word ?
[ This Message was edited by: QuickShare™ on 2006-07-31 16:01 ] |
ghostfreak
Joined: Mar 17, 2003
Posts: > 500
From: N. Ireland, UK
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Quote:
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On 2006-07-31 16:55:26, axxxr wrote:
Guys can we please keep this on topic..the discussion is about Sony Ericsson leaving its advertising Company.
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Sorry axxxr
http://www.ghostrx.net
T300 > T610 > K700i > K750i > K800i > K850i > W910i > K850i (after flash with R1FA035) > C905 (broken earpiece as of 23/01/09) > BB 9000 > BB Bold 9700 > SE Experia X10 Mini Pro |
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Posted: 2006-07-31 02:13
