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Are Sony Ericsson going Walkman crazy? |
rockygali
Joined: Nov 21, 2005
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its fun to read threads like these...
i for one love SE's marketing tactics tho theyve been or maybe seemingly following NOKIA's.
these phones especially walkman branded ones has specific market levels. like W900, SE expected it not to sell like pancakes, but its part of the process, the marketing process that it and especially on the technological side. I am not a marketing specialist but looking thru it... SE is really making sense.
theyve just throw this w900 as a bate... targeted a certain market level. for they told that these w900s should be sale-able to those executive types of people. not the usual yuppies. the ones that can shell out more cash for a not-so-technologically advance but experimental phone. well i rest my case since anyone can contest to this.
thats why the release of w810i is like an impromptu since theyve "maybe" estimated the sales or markets for these walkman branded phones. now they have several phones for certain level of markets... all walkman brands... which almost has similar features... all with the same price range. i guess theyve fully calculated and projected these sales for different levels and yes its so very ingenius to over-project.
i guess its really a marketing tactic. like the NOKIA's. remember SE has this trademark of realeasing two models of similar features at a time. the T series, J series. im really not sure, but the this trademark i think was overcomed by the markets reaction to walkman brands. thats why they had to divert onto this trend... hehe..
well anyway its all but just speculations... my 5 cents.
"Darkness is the absence of light.. and not the opposite..." |
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marktang
Joined: Dec 05, 2005
Posts: 196
From: toronto canada
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the w810 is just an alternative for people in America because they are always complaining about no 850 and no EDGE. the w800 was out in the US and i guess it had a decent response to it so that why they are rolling out the w810 with all the feactures that North American wants. i live in canada so i know people here always saying they must have 850 in a phone. so now they have one and i think it might do well. |
rockygali
Joined: Nov 21, 2005
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much thanks marktang for helping me stress-out a point!
cheers to a good life!
"Darkness is the absence of light.. and not the opposite..." |
max_wedge
Joined: Aug 29, 2004
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From: Australia
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Vanquish re: your post (my win2k machine won't let me quote): "it is a brilliant idea but the walkman mp3 players never really caught on like zen and ipod. maybe se should slow down walkman phones and release some high quality imaging ones or fashion ones like the V3 but bursting with features. "
I think part of the reason the sony walkman mp3 players never caught on is because they weren't MP3 players. They were atrac players with no facility to play non-atrac music. This has changed now, and in the phone walkman, they have dropped atrac altogether. Essentially no-one who wants true protability of their music files would ever be interested in ATRAC. Sony have finally got the message and now support mp3 in their players.
However I fully agree with you about the imaging phones. Actually I do pretty much agree with your original post, but I also think it's because of the wait on UIQ3 - soon we'll get a slew of UIQ3 handsets and people will ask "why did they drop the walkman?"  So It's not an issue for me - I think market forces will bring them back into check.
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DragonEye
Joined: Sep 26, 2002
Posts: > 500
From: Canada
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walkman is pretty much SE now..
what you'll proabably see is new SE phones.. that are business style.. that say (walkman inside) with no logo. it's just a media player app and it's here to stay.. but the branding will change based on the market they're appealing too...
i don't think a silver 3.2 w900i... or s900i would have sold much better in all honesty....the phone is too big for most people and too expensive
here's my review.. if you guys want to look
http://www.howardforums.com/showthread.php?t=814495
Shaolinmonk on HOFO Official PHONE JUNKIE
My P1i Review
http://www.esato.com/board/viewtopic.php?topic=152437&start=0 |
c96sthl
Joined: Mar 31, 2002
Posts: > 500
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It is not crazy....i don't see a reason why SONYERICSSON cannot help SONY to revitalize a trademark tht is fading away thanks to iPOD.
In fact I think SONYERICSSON have did " one hell of job" on exploiting "WALKMAN" |
vanquish
Joined: Mar 20, 2003
Posts: > 500
From: Wor Newcastle Phone: V600i
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They are going crazy! I dont want any more bloody walkman phones and others dont either! The headphones are shit aswell!
[addsig] |
rockygali
Joined: Nov 21, 2005
Posts: > 500
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wow.... now thats bloody
"Darkness is the absence of light.. and not the opposite..." |
c96sthl
Joined: Mar 31, 2002
Posts: > 500
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well when walkman craze is over.
videoman might be coming
tht playstation mobile hehehe
coz iPOD also moving towards video. |
DragonEye
Joined: Sep 26, 2002
Posts: > 500
From: Canada
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Quote:
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On 2006-01-06 11:08:11, vanquish wrote:
They are going crazy! I dont want any more bloody walkman phones and others dont either! The headphones are shit aswell!
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the headphones are way better then any crap apple gives you
Shaolinmonk on HOFO Official PHONE JUNKIE
My P1i Review
http://www.esato.com/board/viewtopic.php?topic=152437&start=0 |
max_wedge
Joined: Aug 29, 2004
Posts: > 500
From: Australia
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Quote:
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On 2006-01-06 16:54:36, DragonEye wrote:
Quote:
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On 2006-01-06 11:08:11, vanquish wrote:
They are going crazy! I dont want any more bloody walkman phones and others dont either! The headphones are shit aswell!
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the headphones are way better then any crap apple gives you
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Yes! give me iRiver anyday.
re: psp, now that'd be cool. The Sony Ericsson PS900 Play Station Mobile (PSM). 640x480 3D graphics in a W900 sized screen, full motion nvidia graphics, Black with the Playstation logo, comes with 4GB duo loaded with 2 free games, and an external optical drive for psp cartridges.
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marlonski
Joined: Oct 16, 2004
Posts: > 500
From: UK
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Quote:
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On 2006-01-06 16:54:36, DragonEye wrote:
Quote:
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On 2006-01-06 11:08:11, vanquish wrote:
They are going crazy! I dont want any more bloody walkman phones and others dont either! The headphones are shit aswell!
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the headphones are way better then any crap apple gives you
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Have to agree with you there, even the in ear apple headphones are a waste of space which is a shame.
I have a propper set of headphones for my zen, Sure E2C's which are sublime ! Having said that the phones supplied with my w800 are excellent.
Sorry van but I have to disagree with you on this mate, think the walkman thang has bugged you out dude and your not being rational here.
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[ This Message was edited by: marlonski on 2006-01-06 20:41 ] |
vanquish
Joined: Mar 20, 2003
Posts: > 500
From: Wor Newcastle Phone: V600i
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excuse me?
are we missing a lens cover for the W810? point proved.
Listen, i am trying to have a civil debate here. this is nothing personal, i like SE, but in all honesty, the walkman is the right way to go, but are sony ericsson going over the top? 5 walkman phones? the nokia n series is being released with quite a few phones but they all have different features that are good and even the W900 has no lens cover or much eagerly anticipated 3.2 megapixel cam
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[ This Message was edited by: laffen on 2006-01-07 13:55 ] |
marlonski
Joined: Oct 16, 2004
Posts: > 500
From: UK
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Quote:
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On 2006-01-06 23:29:41, vanquish wrote:
excuse me?
are we missing a lens cover for the W810? point proved.
[ This Message was edited by: vanquish on 2006-01-06 22:33 ]
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Sorry mate but I don't get what your saying here ?
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coo1k3n
Joined: May 04, 2003
Posts: 272
From: Northamptonshire, UK
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It's not the actual Walkman feature that annoys me, but the emphasis on the walkman brand on SE phones (through their design and advertising).
To be honest i really wouldn't mind if all the SE phones had the Walkman featured music player, so long as the feature isn't the main attraction of all or most of their phones. In my opinion they've made too many walkman branded phones, and the others that aren't walkman branded are either old or don't have new features such as a megapixel camera with autofocus.
They need to make more of a balance and create more phones that are based less on the walkman brand, but more on the SE brand which still incorporates the advanced features dominated by the walkman phones (megapixel camera) and maybe even the walkman player (features on this player are outbeaten!)
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Posted: 2006-01-06 02:34
