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Author Sony Ericsson To Focus On High End Devices
strizlow800
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Posted: 2008-09-24 16:29
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They probably will if it's said...
Sony Ericsson software/hardware support!

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kradcliffe
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Posted: 2008-09-24 16:43
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The downturn in demand for high end devices is less to do with the economy and more to do with the fact that UIQ3 has not recovered properly from the P990i fiasco. Even the P1i and it's clones was far from perfect and the G series although better is too late and too low spec.

These idiots can believe what they want, but in reality the consumer (and some operators) have simply walked away. Strange the economic downturn for high end devices hasn't affected Nokia (N95) or HTC (Touch Pro) etc.

Just looking at the reviews of the Innov8 and Omnia, one can see that Samsung Mobile are trying where SE have failed. Maybe it's just too late for SE.

I suppose if the X1 is a success there is hope .... but going by recent events I am not holding out much hope.

The iphone is now being sold "pay as you go" at quite a low price, but whatever you think of the iphone good or bad it will steal SE customers.

Problem with SE is that they have no strategy and keep changing their focus every few months. That is why they will eventually go down the crapper!
WhyBe
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Posted: 2008-09-24 18:44
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They've already started creating new high-end devices. Check out this new high-end device from

It's incredible isn't it?
strizlow800
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Posted: 2008-09-24 18:53
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the Xperia X1... SHould be great... Anyway it is the first phone running on WM. Designed (the software) by HTC and should be bug free (or at least have little bugs. Not like other failures we have seen).
Sony Ericsson software/hardware support!

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ramintop
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Posted: 2008-09-24 19:32
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On 2008-09-24 18:44:30, WhyBe wrote:
They've already started creating new high-end devices. Check out this new high-end device from

It's incredible isn't it?


well it also means that you will see more of x1, it wont stop there!
mediar
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Posted: 2008-09-24 19:37
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It looks really incredible! Maybe this will be my phone ( I can wait till X2 ).
The best mobile phone brand died with Sony Ericsson's death. Shame on you Sony for killing it! And, of course, for ruining the Xperia brand...
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strizlow800
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Posted: 2008-09-24 20:46
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X1 is great. Anyway, I have seen some so called X2 videos on youtube and around the net. What info you have about the X2? I'm interested to know it if is real one comming or a fake.
Sony Ericsson software/hardware support!

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mediar
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Posted: 2008-09-24 21:02
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SE hasn't released even X1 in the shops, but you can find in internet X2. You should know that at this stage X2 is not even on the drawing board in SE Corp. So there is just no way X2 in some videos to be true.

I mean that I can wait till the next WM-based phone will be released.
By the way I am interested is there any chance Sony Ericsson to add Google Android in future phones? This will be an interesting phone.
The best mobile phone brand died with Sony Ericsson's death. Shame on you Sony for killing it! And, of course, for ruining the Xperia brand...
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WhyBe
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Posted: 2008-09-24 22:30
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On 2008-09-24 20:46:13, strizlow800 wrote:
X1 is great. Anyway, I have seen some so called X2 videos on youtube and around the net. What info you have about the X2? I'm interested to know it if is real one comming or a fake.

Well, there will be one eventually...
SE has always said that Xperia is not a device, it is a product line. So expect an Xperia something in the near future. What that something is, who knows? Maybe a blender or a vacuum or sunglasses.
Maybe an X1 without a keyboard. That would be the most logical next step.
carkitter
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Posted: 2008-09-25 08:34
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On 2008-09-24 10:52:02, jayce wrote:
If the market for high-end phones is falling, how come Apple are doing so well with the iPhone? Why is it that T-Mobile/HTC and Google announced the G1 yesterday?

Let's just hope they have a surprise up their sleeves soon for the people wanting a high end Sony Ericsson device.


Apple and Google have a different business plan to SE.

Apple have made a multimedia computer combined with a phone which takes advantage of their market leading iTunes site and the very popular App store. They're making money on several fronts.

Google are aiming squarely at Microsoft and WM while taking advantage of their Gmail, Maps and websearch features with an OS designed to put these things up front in a way no other phone OS does.

It will be good to see some more high-end devices from SE but they'll need to smarten up their act because the best devices aren't targeted to a market, they CREATE their own market - that's what the N95, iPhone and Blackberry have done, along with the K750, W800 and P800.

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[ This Message was edited by: carkitter on 2008-09-25 07:51 ]
adnansanni
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Posted: 2008-09-25 08:44
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They should do this 2 years ago.
goldenface
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Posted: 2008-09-25 10:06
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On 2008-09-24 21:02:57, mediar wrote:
SE hasn't released even X1 in the shops, but you can find in internet X2. You should know that at this stage X2 is no even on the drawing board in SE Corp. So there is just no way X2 in some videos to be true.



With devices like the X1 taking many months to develop, I would be surprised if the X2 wasn't already in development.

Regarding Android, you may like to know that there are no plans to release a device based on that platform anytime soon.

Hiron
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Posted: 2008-09-25 10:14
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About operating system...

I thought SE should develops their own A200... Imagine if A200' successor compete with WM or Symbian...

I thought it's possible to develop A200 until it has the same capability as other smartphone os... Such as Touch UI, Office and YouTube support, etc...

Just remember Symbian and WM in early development... Limited capability, no 3rd party app...

Why don't start a new thing? Just thinks out of the box!


Hiron
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Posted: 2008-09-25 10:36
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they have A2 platform which is not bad for 'normal' phones, they also can use Symbian/WM/other system in next devices. next system is bad idea IMO
jayce
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Posted: 2008-09-25 10:51
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On 2008-09-24 11:52:42, AbuBasim wrote:
So the X1 is not enough as a high end device?



Isn't the X1 designed by HTC?
Isn't the O/S by Microsoft?
Sure Sony Ericsson have put their own panels interface on top of WM6.1 but then so have HTC with the Touch Diamond/Touch Pro and Touch HD.

Speaking of which all of these products compete against the X1 which still isn't out yet (technically for about another 5 days and possibly more for large numbers to be available).

How does this device bring them lots of money when so much of it was designed by other companies? Royalties/licencing alone is going to eat into their margins.
It's clearly a device that they had to do to appeal to the business market who required a WM phone. Even Apple have wised up to the business sector by putting MS Exchange compatability into the iPhone 2.X software.

I'll agree that the X1 is a high end phone, but in typical fashion by the time it's available to buy it's got a lot of competition with other handsets. Don't forget this phone was announced about 7 months ago and is not likely to be available in volume until November.

I'm pleased and encouraged to read that have wised up and need to focus on high end devices again, I just hope they can sort out the execution and reduce the announce to ship lag.
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