| Author |
Sony Ericsson To Focus On High End Devices |
goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
PM |
Sony Ericsson exec sees tough market into 2009
* Head of sales sees rough market conditions into next year
* Says firm not discussing additional savings measures
* Says company needs to focus on its strength in high-end and won't aim for low-end entry segment for market share
By Adam Cox
COPENHAGEN, Sept 24 (Reuters) - Mobile phone maker Sony Ericsson expects the challenging market conditions that have savaged its books to extend into next year, its head of sales said.
Global sales chief Anders Runevad told Reuters in an interview late on Tuesday that the firm would need to focus on its core high-end segment and play to its strengths before trying to launch a fresh attempt at regaining market share.
Owned by Ericsson and Sony Corp <6758.T>, the world's No. 5 handset maker posted a 2 million euro operating loss in the second quarter and announced plans to cut 2,000 jobs and save 300 million euros in costs.
"I think that the market will continue to be challenging going into 2009. I think it's prudent to plan for a continued challenged market," Runevad said.
Asked whether any additional savings measures were being discussed, Runevad said, "No."
Falling demand for high-end phones, the result of protracted economic anxiety, have led to an abrupt downturn for the firm. Sony Ericsson had to issue profit warnings for both the first and second quarters.
Runevad acknowledged that the past couple weeks of havoc in financial markets was not a welcome development, although he was cautious about talking about the specific effect.
"The situation has not improved since Q2, that's for sure," he said. Asked if the backdrop had grown worse, he only repeated that it had not improved.
continues
|
|
|
jayce
Joined: May 19, 2004
Posts: 105
PM |
LOL - they must be having a giraffe at this sentence:
"Falling demand for high-end phones, the result of protracted economic anxiety,
have led to an abrupt downturn for the firm."
Sony Ericsson haven't had a proper, competitive high end phone for years and attempts at getting there have been canceled along the way for not being upto scratch.
If the market for high-end phones is falling, how come Apple are doing so well with the iPhone? Why is it that T-Mobile/HTC and Google announced the G1 yesterday?
Let's just hope they have a surprise up their sleeves soon for the people wanting a high end Sony Ericsson device. |
gola
Joined: Jul 17, 2007
Posts: > 500
From: South Africa
PM |
It's about time 
"Getting wisdom is the wisest thing you can do!"
Proverbs 4: 7 |
mode
Joined: Jan 12, 2007
Posts: > 500
PM |
Good God, it took them this long to finally get it! 3 cheers for this news! It is a time to be forgiving and forget the past 3 years ever happened. Group hug everyone!
_________________
Ericsson EH97, GA628, GF768, A2618s, T29s Sony Ericsson T68i, S700i, P990i, Z558i
P990i + WG1 R6E28 + 8GB Sandisk MSPD + BST-40
[ This Message was edited by: mode on 2008-09-24 11:38 ] |
razec
Joined: Aug 20, 2006
Posts: > 500
From: Mars
PM |
Good news, hope it'll be better this time |
SilveR.
Joined: May 03, 2002
Posts: > 500
PM |
Finally they get it..
Highend makes more money than low ends.. But why so long time??
|
AbuBasim
Joined: Nov 04, 2005
Posts: > 500
PM |
On 2008-09-24 10:52:02, jayce wrote:
Let's just hope they have a surprise up their sleeves soon for the people wanting a high end Sony Ericsson device.
So the X1 is not enough as a high end device?
|
mazi
Joined: Feb 24, 2006
Posts: 191
PM, WWW
|
Yes..yes...finally happend....many many thanx SE !!!!
|
strizlow800
Joined: Aug 23, 2006
Posts: > 500
From: Macedonia, Skopje
PM |
Yeas great news... We are fed up with low and mid ends... 
|
Tsepz_GP
Joined: Dec 27, 2006
Posts: > 500
From: Johannesburg, South Africa
PM |
Thats great! I guess this means the good old SE (T68, S700, P910 etc. . .) days will be back.
Phone: iPhone 15 Pro Max Black Ti 512GB
Tablet: iPad Pro 11” 2020 Space Gray 256GB
Watch: Series 3 Nike Edition Space Gray
Droid: Huawei Mate 40 Pro 256GB |
mediar
Joined: May 05, 2008
Posts: > 500
From: Varna, Bulgaria
PM, WWW
|
This is really good news. By the way I am waiting for highend phone from SE - I am wainting something between SE C905, SE G902 and W960. Mixed in one perfect phone.
The best mobile phone brand died with Sony Ericsson's death. Shame on you Sony for killing it! And, of course, for ruining the Xperia brand... Mediar's Site |
aqualung
Joined: Dec 02, 2005
Posts: 175
PM |
Finally the penny dropped !
Thank goodness !
Although, now that they've helped kill off UIQ, what are they going to put into the high-end devices ?
 |
Ruudfood
Joined: Jun 21, 2005
Posts: 34
PM |
On 2008-09-24 10:52:02, jayce wrote:
LOL - they must be having a giraffe at this sentence:
"Falling demand for high-end phones, the result of protracted economic anxiety,
have led to an abrupt downturn for the firm."
Sony Ericsson haven't had a proper, competitive high end phone for years and attempts at getting there have been canceled along the way for not being upto scratch.
My thoughts exactly. Falling demand for SE's high end phones they obviously mean.
By the time they get round to one again releasing something cutting edge consumers will have long since shifted to the iPhone (regrettably) or a WM device like the Touch HD. Shame really! |
mediar
Joined: May 05, 2008
Posts: > 500
From: Varna, Bulgaria
PM, WWW
|
On 2008-09-24 15:35:43, aqualung wrote:
Finally the penny dropped !
Thank goodness !
Although, now that they've helped kill off UIQ, what are they going to put into the high-end devices ?
Windows Mobile and Google android.
The best mobile phone brand died with Sony Ericsson's death. Shame on you Sony for killing it! And, of course, for ruining the Xperia brand... Mediar's Site |
Dups!
Joined: Sep 24, 2006
Posts: > 500
From: GMT +2
PM |
You guys are reading too much into this. He just said that they would need to concentrate on the high end which to me is not the same as they are going to.
It's not what you do or even how you do it but in what state of mind you do it: Dups! 2009 |
|
|
Posted: 2008-09-24 10:34
Sony Ericsson software/hardware support! 
