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Apple claimed 57% of the smartphone industry's Q1 profits with 43% belonging to Samsung


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Posted by Tsepz_GP

According to investment banking house Canaccord Genuity, Apple's lower profit margin on the Apple iPhone last quarter didn't change things in the industry. Apple and Samsung together continue to grab 100% or more of the profits in the smartphone industry. The latest figures show Apple with 57% and Samsung with the remaining 43% of the profits made from manufacturing and selling handsets.

Besides Apple and its Korean rival, no other company in the business is making any money other than LG which accounted for 1% of the profit in the smartphone business in the first quarter. Thanks to Motorola's -1% share of the industry's Q1 profit, it all adds up to 100% as HTC, Sony and BlackBerry each had no profits to report.

When Samsung goes on the warpath with its heavy marketing, this reduces the bottom line. While Sammy was spending big bucks to advertise the Samsung Galaxy S III during the 2012 holiday season, Apple was grabbing 72 cents out of every dollar that was dropping to the bottom line of smartphone producers.

The Apple-Samsung duopoly extends its domination even when looking at the operating margins of the manufacturers. Even though Apple's operating margin dropped sequentially to 35% in the first quarter of this year from 40% in the last period of 2012, the Cupertino based tech titan still has the highest margin on its phones. Samsung is next as its operating margin rose from 20% at the end of 2012 to 22% as Q1 came to an end. Motorola was at the opposite end of the spectrum, losing 18 cents for every dollar it received from smartphone sales.


http://www.phonearena.com/new[....]3-belonging-to-Samsung_id42704
[ This Message was edited by: Tsepz_GP on 2013-05-07 09:56 ]



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