First Single To Be Released On Mobiles Before Sale In Stores

With MusicDownloads, from 28 April Vodafone customers can download the new hit single "Something To Say" by Kane exclusively on their Vodafone live! UMTS handset, a few days before it is for sale in the stores. With this, Vodafone customers are the first in the Netherlands to be able to purchase the new Kane release.

Besides this, customers enjoy more benefits with Vodafone live! UMTS. They can win tickets for try-out concerts by Kane and view interviews, photographs and video reports with Kane on their mobile phone.

With this Kane scoop Vodafone underlines its ambitions as market leader in UMTS. It is a logical step after the introduction on 18 April of the new service MusicDownloads which enables Vodafone customers to download full music tracks on their mobile phone from an extensive catalogue of 500,000 music tracks. For the music industry as well, the mobile phone becomes ever more important.

Jurgen Post, general manager Sony BMG Netherlands: "All trends show that the mobile phone is an ideal way also for the music industry to reach large numbers of music lovers in an easy way. It is an enormous boost for both artists and music labels if this will contribute to an increase of legal music downloads."

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