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Author Use your mobile to design a shoe on time square jumbotron
axxxr
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Joined: Mar 21, 2003
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From: Londinium
PM, WWW
Posted: 2005-05-03 19:08
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Via: clickz

Nike launched an interactive billboard experience yesterday.This lets people use their phones to design a shoe on the Reuters sign in Times Square.

Passersby use their phones to interact with the 23-story billboard, customizing and even directly purchasing their own Nike shoe. After designing a sneaker on the screen, the user receives a text message within seconds. That message contains mobile phone wallpaper showing the shoe along with a link to the Nike iD site where they can buy it. A PIN number provides additional security.


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