axxxr Joined: Mar 21, 2003 Posts: > 500 From: Londinium PM, WWW
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Via: clickz
Nike launched an interactive billboard experience yesterday.This lets people use their phones to design a shoe on the Reuters sign in Times Square.
Passersby use their phones to interact with the 23-story billboard, customizing and even directly purchasing their own Nike shoe. After designing a sneaker on the screen, the user receives a text message within seconds. That message contains mobile phone wallpaper showing the shoe along with a link to the Nike iD site where they can buy it. A PIN number provides additional security.
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