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Ericsson wants to buy Sendo? |
semo
Joined: Sep 20, 2004
Posts: 182
From: Groningen -> Leuven -> Caen
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Just some thoughts after reading this:
http://www.newswireless.net/index.cfm/article/2077
What do you think about it?
I am curious if it is Ericsson or Sony Ericsson.
If Ericsson buys Sendo, they can continue with the brand name of Sendo and technologies of Ericsson.
What would be the impact on SE joint company?
Of course it may be only rumours... 
The article text for WAP users:
So why the legal action by Ericsson?
"It was unprovoked, a complete surprise, and somewhat unnecessary," commented Hugh Brogan, founder and CEO of Sendo. Yes, he says, he is using Ericsson patents - but he has been negotiating with them over a price, and the negotiations proceed.
So what provoked legal action? Two possibilities, say inside sources. First, it could be pique over the fact that Sendo has complained about Ericsson, to the EC; and second, it could be that Ericsson is about to make an offer to buy Sendo.
Normally, these deals are done as part of a "gentleman's agreement" - which is, also, enforceable under European law. At least, Sendo believes it should be.
When the original GSM engineering work was done, various large companies - including Ericsson - contributed to the project by sending technical experts to propose solutions. Some went and patented their ideas. A dispute arose: it was resolved when Etsi said: they could keep the patents, but had to license them on fair, reasonable and non-discriminatory terms.
Brogan says that he has negotiated with all these big companies, "and we have concluded fair reasonable and non-discriminatory deals. But Ericsson's proposal is far from that in our opinion. They were asking impossible, double-digit royalty figures on sales."
So, some months ago, Sendo filed a complaint with the EC to have this investigated, under unfair trade practices law.
This wasn't announced at the time, because, says Brogan, "we felt it was unfair to report it publicly."
No such scruple has prevented Ericsson from announcing its lawsuit, however - and observers think it could be pique, but they also say that it could be something else.
Specifically, as one industry insider said, there are rumours that Sendo, recently emerged from the shadow of the Microsoft, might welcome approaches from potential buyers.
Which has, of course, prompted some insiders to speculate: if Ericsson were planning to take over Sendo, would the shadow of a potential lawsuit make the price lower?
[ This Message was edited by: semo on 2005-03-24 11:44 ] | |
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jcwhite_uk
Joined: Feb 18, 2004
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From: Dorset, UK Phone:Xperia Z1
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Just as long as they dont rename the company "Sony Sendo Ericsson" |
david1975
Joined: Apr 05, 2004
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Just think how cool the phones would be the x was a great smartphone
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BobaFett
Joined: Jan 06, 2004
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From: Kamino (wish it would be Lund)
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/// supported many other brands in the past aswell, its the same story now.
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brix25
Joined: Aug 20, 2003
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From: Cape Town, South Africa
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If they're allowed to be bought I think it would be a good deal, especially for Sendo on the condition that they keep the name.
With Ericsson backing them it would ensure that their phones get better distribution... Sendo is currently only available in a few select markets.
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Residentevil
Joined: Feb 29, 2004
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From: Raccoon City, USA
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That would be good imo. Sendo makes nice phones.
Tough times don't last, tough people do!
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jeko.uk
Joined: Dec 31, 2004
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From: south east london
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i thought sony was gonna sue them |
david1975
Joined: Apr 05, 2004
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would be good if se bought sendo with se having the head office in london and sendo only up the road in birmingham |
*Jojo*
Joined: Oct 15, 2003
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I hope that SE will look for a celfone company having a more striking market-pie share record, say like that of -BIRD. I find it quite funny how the title of this thread goes: SE wants to buy Sendo by Semo (author) . . . Tehehehe!
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Posted: 2005-03-24 12:42
