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Hypertag promotion useing mobiles |
axxxr
Joined: Mar 21, 2003
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From: Londinium
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Via: publishingnews
Publishing group Pan Macmillan is using Hypertag interactive posters in a promotional campaign for their title, Teen Idol. The system encourages 10-14 year olds to interact with outdoor poster advertising for the book.
Six sheet bus shelter posters fitted with infra-red Hypertags are positioned in strategic locations in the UK. Participants point their mobile phones toh the poster to receive a voucher on their phones telling them if they’ve won one of the prizes on offer including a shopping spree, lip balms, book samplers and screen savers.
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Lynx69
Joined: Feb 22, 2004
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From: [ENGLAND]
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cool sounds pretty good
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50Cent
Joined: Nov 08, 2003
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From: ...whatever psycho!!!
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how do we know which ones are interactive??
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k4m!k4ze
Joined: Oct 02, 2004
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From: CBE
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They should use BT instead of IR imo
@50 - it'll be the ones in front of which there's a queue of people waiting for their turn to use the interactive features 
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[ This Message was edited by: k4m!k4ze on 2005-01-12 16:33 ] |
axxxr
Joined: Mar 21, 2003
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From: Londinium
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Quote:
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On 2005-01-12 17:30:38, 50Cent wrote:
how do we know which ones are interactive??
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I have seen one at Liverpool street station and that paticular one had a small red light on the right hand side of the board.
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k4m!k4ze
Joined: Oct 02, 2004
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From: CBE
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@axxxr - did u try using it ?
If at first you don't succeed, destroy all evidence of your attempt !! |
axxxr
Joined: Mar 21, 2003
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From: Londinium
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Quote:
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On 2005-01-12 17:44:02, k4m!k4ze wrote:
@axxxr - did u try using it ?
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No i'm afraid i did'nt get the chance to try it out, as i was in a rush to catch a train...But i often pass through there so next time i will.
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philox
Joined: Mar 14, 2005
Posts: 1
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This can be enhanced by using Bluetooth. You no longer need to point your mobile to download and/or get connected with the billboard. Kameleon, website http://www.kameleon-europe.com, has been working on bluetooth enhancement for 4 years now and offer now a "one click" solution, fast, robust and with a long battery life (up to 2 years). |
batesie
Joined: Feb 13, 2004
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From: London, UK
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i'll have a go and see what happens next time i pass!
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HyperiaBlue
Joined: Jan 09, 2005
Posts: 424
From: Outerspace!
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People have too much time on their hands! 
 Sony Ericsson - the marriage of the consumer electronics Beauty to the telecomms Beast If you have any se-nse, then you will visit http://www.se-nse.com  |
axxxr
Joined: Mar 21, 2003
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From: Londinium
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Bluetooth Billboards.....
Posters and screens are great at conveying a message but they're fixed. Bluetooth allows them to make that message mobile and allows it to be carried around by consumers,reports Protein Feed in an interesting article on Bluetooth used in advertising, or more accurately,BlueCasting,which is permission-based.
"It's also a huge technology leap forward, because some people have used infra-red to beam content to mobiles from posters – but you need direct line-of-sight and it can only work with one person at a time. With Bluetooth, you don't need to ask people to point the phone at the poster, you can broadcast the information and lots of people can download the information at the same time."
Indeed Hypertag, the company arguably most associated with infra-red transmitters in posters, has recently launched its first Bluetooth campaign for Warner Bros. The posters for New Order's latest album are placed in HMV shop windows, allowing people passing to download an MP3 track from the album".
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Posted: 2005-01-12 17:25
Sony Ericsson - the marriage of the consumer electronics Beauty to the telecomms Beast
