| Author |
Young adult males more likely than females to purchase mobile phones as fashion statements |
axxxr
Joined: Mar 21, 2003
Posts: > 500
From: Londinium
PM, WWW
|
A new study, called What Makes Mobile Users Tick? The Underlying Factors of Mobile Phone Usage and Purchase Criteria. confirms that mobile users perceive they derive one of the following sets of benefits from using mobile phones safety and security, productivity and convenience, or style and status.
IDC Press Release
FRAMINGHAM, Mass., January 11, 2005 – A recently completed IDC study confirms that mobile users perceive they derive one of the following sets of benefits from using mobile phones – safety and security, productivity and convenience, or style and status. Thus, while some people relish the increased productivity and convenience of having a mobile phone, others are merely satisfied with their heightened sense of safety and security when carrying these devices. Fortunately for mobile phone vendors and wireless service providers offering emerging value-added feature sets and services, a full constituency of mobile users thrive on the style and status associated with owning the latest full-featured phones.
The study also reveals a number of other corollaries about mobile phone users' perceptions about their phones, such as:
Overall, productivity and convenience benefits are paramount to more users compared to other fundamental benefits, such as safety and security or style and status.
The imperatives of style- and status-conscious mobile phone users are more numerous than other types of users – overall, style and status seekers want the latest devices with new features and services.
Safety and security seekers are minimalists – that is, they are more typically price-conscious users who prefer easy-to-use phones with few enhancements.
Males, more than females, rate style and status as important mobile phone benefits while females regard safety and security as more valuable.
"To capitalize on market voids, mobile phone vendors and wireless service providers must sustain technological innovations and creative marketing programs," says Dana Thorat, senior research analyst in IDC's Mobile User program. "However, in doing so, marketers must attempt to gain a better understanding of what makes mobile users tick – that is, identifying and satisfying ever-changing user demands in order to serve increasingly diverse and fragmented markets shaped by differing values, beliefs, needs, wants, and expectations."
IDC’s recently released study, What Makes Mobile Users Tick? The Underlying Factors of Mobile Phone Usage and Purchase Criteria (IDC #32439), examines the fundamental reasons people use their mobile phones. The data source used for this study is from IDC's Mobile Usage Patterns 2004 survey conducted in September 2004 among 1,795 members of IDC's Mobile Advisory Council. This council is part of IDC's International Technology Advisory Council, a global community of more than 28,000 buyers and users of mobile device (mobile phones, smart handheld devices, and notebook PCs), consumer electronics, and personal computing products and services around the world.
[addsig] | |
|
methylated_spirit
Joined: Jul 07, 2004
Posts: > 500
From: Bonnie Scotland
PM |
I find that a little surprising, i tend to notice that its women who buy phones for reasons of fashion |
FutureDesign
Joined: Dec 10, 2004
Posts: 317
From: Queensland, Australia
PM |
Im half half, im a guy, but i too buy fones for fashion and also for features, but here at my skool the guys tend to b the fashion fone ppl. But i have the best stylish fone, se of course;-)
This message was posted from a T610 |
EastCoastStar
Joined: Dec 07, 2003
Posts: > 500
From: orlando fl US
PM |
i agree with it... not many girls know alot about phones.. (sorry all females here). its the same with computers, most guys are into them more than girls... and not only for gaming, i mean for everything (exept chatting, girls and guys are equal on that). and it tends to be the same on mobile phones... the guys tend to use them more for everything, and the girls for texting mainly... ya know |
p900 lover
Joined: Jan 08, 2004
Posts: > 500
From: London
PM |
its true, i have a D500, which is fashinable but still has all the things i need. | |
|
Access the forum with a mobile phone via esato.mobi
|
Posted: 2005-01-12 17:13
