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London gets interactive posters |
axxxr
Joined: Mar 21, 2003
Posts: > 500
From: Londinium
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Posters which can beam information via infra-red to mobile phones have been launched in London. The first ad campaign will beam safety information to late-night travellers.
The campaign will see posters at 25 major London stations fitted with interactive "Hypertags" that will enable travellers to get a phone number for safe travel information beamed direct to their mobile phones.
Transport for London has launched the posters as part of its Safer Travel at Night campaign.
Rachel Harker, sales and marketing director at Hypertag, said: "By using Hypertags to beam the number directly to people's phones, this campaign makes finding safe travel information and taxis quick, easy and memorable."
A user can activates the infra-red on their phone, hold it up to the Hypertag and receive content such as vouchers, business cards, ringtones or games.
Since Hypertags are infra-red they do not rely on mobile phone networks to function, meaning they can be deployed in areas such as underground stations.
The poster sites for the campaign are being supplied by Viacom Outdoor.
In addition, the campaign also encompasses a TV advert and a poster campaign on London Underground and bus shelters.
Hypertag has already worked on interactive poster campaigns with brands such as Procter and Gamble, O2 and HP.
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methylated_spirit
Joined: Jul 07, 2004
Posts: > 500
From: Bonnie Scotland
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A great idea like that, and they decide to beam "the tufty club" to people? Im sorry, but if you can use a phone you should be able to cross the street already...
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axxxr
Joined: Mar 21, 2003
Posts: > 500
From: Londinium
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Mobile marketing technology company Hypertag has followed up its latest moves to turn outdoor posters into infra-red data points mobile phones with a Bluetooth version.
The bluetooth system could send vouchers, business cards, ringtones or games, offering a greater range of content than the low-bandwidth infra-red system."
Via: Hypertag
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Posted: 2004-11-29 20:21
