energetic
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The group Hutchison announced recently the assessment on the networks of mobile telephony of third generation, that runs in all the world and figures for the first time shows, not only an increase in the number of subscribers but also an increase in the average profit per subscriber (ARPU). Last week the company passed the 1 million subscribers, that constitutes a symbolic landmark that came almost one year later from what the company expected. Hutchison revealed the economic assessment for the non-voice services, which income reached to 9%-22% in relation with her other activities. The income from the services of data is particularly important for the networks of third generation, since is something... more from simple written messages. Concretely Hutchison has invest many on its services as the video telephony, but many support that these services will never have success, at least not so much as Hutchison group needs in order to avoid an economic devastation.
Concretely the biggest figure of 22% from the not-voice services, it emanates from the maternal market of Hutchison, Hong-Kong where it allocates 120504 subscribers while the cover of network of third generation touches upon the 99%. However in Great Britain the corresponding figure does not exceed the 14% in which Hutchison allocates 64 customers of contract for every 36 customers of prepaid telephony, while her ARPU reaches the impressive figure of 43.22 pounds or roughly 65 Euros. Analysts of market were impressed by the results that Hutchison presented, however they forecast that the potential policy of discounts in the voice services will not have a direct result, but only a reduction in profit. It appears that in the present phase the attraction of new subscribers is first priority in order to ensure also the other provided services.
Representative of the company "3" made relative statements with this results saying: "We offer so much services of video telephony as much as voice services. Even if the initial debits were relatively low, nevertheless being under a concrete psychological limit, they gave in the customers a feeling of safety, since many of them spend already a lot of money on a monthly base". Other networks announced that their own ARPU touched the 50 Euros per subscriber from services that were based on mobile telephones only with GPRS. Hutchison reported also that her losses at the first half-year period of 2004 were within the forecasts of the enterprising planning of the company while despite the losses, progressive progress were made in her enterprises. Remind that "3" allocates this moment in operation networks of third generation in the following countries: Australia, Austria, Hong-Kong, Italy, Sweden, Denmark and Great Britain.
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[ This Message was edited by: energetic on 2004-08-26 09:56 ] |
Posted: 2004-08-26 10:55
