axxxr
Joined: Mar 21, 2003
Posts: > 500
From: Londinium
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A scheme to make it easier for consumers to stop Premium Rate SMS services they no longer want is being phased in by content owners and operators in the UK.
The collaborative programme between the major players in mobile content delivery and the UK network operators to develop a consumer protection scheme and is being co-ordinated by The Mobile Data Association. It is part of the UK implementation of the Mobile Content Code announced on the 19th January 2004.
The scheme enables subscribers to premium rate text services to stop information being sent to their mobile. The aim is to increase confidence in the capability of subscribers to control their spend by providing a common approach to ceasing any service to which they have previously signed up.
Providers of any new services will be required to comply with the code of conduct immediately for services on a shared short code and also existing services on a single code. Due to the complexity of change and implementation, existing services using shared short codes will not have the new requirements in place until the 1st of November.
Any third party offering new or existing services on a single code via premium text must have implemented the key word "STOP" by the 1st of August 2004 and for any service sharing a short code with other services, this capability will be implemented by the 1st of November 2004.
[addsig] |
Posted: 2004-07-09 02:03
