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Author Sony Ericsson loses even more market share
richardadc
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Posted: 2003-03-10 21:27
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The full story can be read at http://news.zdnet.co.uk/story/0,,t269-s2131635,00.html but the relevant bit is below:

Quote:
Japenese-Swedish partnership Sony Ericsson, whose full-year market share dwindled further to 5.5 percent from 6.7 percent, turned the corner in the fourth quarter by reversing the long string of quarter-on-quarter declines.



Certainly proves that SE have completely lost it. If you have a look at any other forum for people's views of the T610, they all say it looks ugly. I think we're going to see SE's market share full even more.

[ This Message was edited by: richardadc on 2003-03-10 20:28 ]
ppcrockar
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Posted: 2003-03-10 21:41
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Well.. I think you should focus on the fact that SE actually increased their marketshare in the last quarter, which would suggest that the new phones like the T100, T300 and P800 is a part of this market share increase, since they were all released in (or right before) Q4 last year. And all these three phones are part of SE's new design.

The fact that they are increasing the market share is certainly positive, and I think they are on the right track again.

And also if you read the opinions on this forum you would find that the majority actually like the design (or think it's ok), but the ones who don't are quite active and "loud".

Also, so far all the preview's/reviews I've read says that the T610 looks good, and they have seen it in real life compared to most other people.

[ This Message was edited by: ppcrockar on 2003-03-10 20:43 ]
shklar1
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Posted: 2003-03-10 21:42
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Quote:

Certainly proves that SE have completely lost it. If you have a look at any other forum for people's views of the T610, they all say it looks ugly. I think we're going to see SE's market share full even more.



I Think that u r absolutely right... If isn't going 2 announce some new cutting edge designed phones - It will b a sure end...

[ This Message was edited by: shklar1 on 2003-03-10 20:42 ]
701
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Posted: 2003-03-10 21:54
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Do u really think a company can fall ue to the design?ahhahaha Where do u come from? Toys R us?? Have u ever wondered why ppl don't buy ericsson anymore? Me, for a fact, i don't buy em cuz of the patchy and sloooow software.I was expecting the T series (100, 200, 300) but nothing has changed.Even if menus are faster, after 20 letters the sms or wap succombs lol Dies, i mean... sloooowly ... of course.And this is just an example.
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ppcrockar
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Posted: 2003-03-10 22:11
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@701

Hmm.. I guess the reason people aren't buying Ericsson phones anymore are because there are no Ericsson phones on the market (except some R600 and T65 phones). It's SonyEricsson now

Well, I don't find the T300 or the later versions of the T68i software slow. In fact it is faster than the Nokia 7210 that I tried. Especially when I tested wap.

And when it comes to software bugs, Nokia are much worse than SE. Since I upgraded my T68i to R5C software I haven't had one single crash the phone is rock solid (and turned on 24/7 since november last year). And I use it heavily with GPRS and bluetooth. The SE software is much more flexible compared to the Nokia software. Stuff like the PCControl software is not available to Nokia phones... I wonder why??

But the important point I was making is that SE has increased their market share in Q4. And that is with the new SE design.


[ This Message was edited by: ppcrockar on 2003-03-10 21:16 ]

[ This Message was edited by: ppcrockar on 2003-03-10 21:24 ]
kadafi
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Posted: 2003-03-10 22:21
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701:

I have a T300 and the menus and SMS'ing is fast...I dunno which software versions U R thinking bout..
richardadc
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Posted: 2003-03-10 22:28
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ppcroaker, When new phones are released the market share will always increase, but it's the next quarter (Q1 2003) that's going to be interesting - that shows weather the phne really has a future. In the end they have still lost a lot of market share.

701, hmm, the first thing the majority of users look at when they buy a phone is looks. The T68, S55 etc all looked sexy, the newer SE phones look smart, but certainly not sexy. The first thing the T610 reminds me of is a Zippo lighter, certainly nothing special. Don;t get me wrong though, i do like my P800, but i would prefer to have the looks of the Nokia 7650, with the features of the P800.

This is the typical view of the T610 from people that arn't SE fans http://forums.overclockers.co.uk/showthread.php?s=&threadid=55596&highlight=t610

ppcroaker, see what i mean now?

Rashkae
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Posted: 2003-03-10 22:43
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I HIGHLY recommend re-reading that. The 5.5 percent share was for mid-year.

What that article is saying is that SE have REGAINED MARKET SHARE.

ppcrockar
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Posted: 2003-03-10 22:43
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@ richardadc

Yes, this and the next quarter will be intresting. But the fact is that Q4 last year was the first time in quite some time that SE actually increased it's market share, and that is in the right direction. And the fact that they increased their market share with phones using the new design would suggest that they are on the way up.

As always a good design is subjective. And I guess that you either like or hate the new SE designs. But I would say that from the people I've talked to about 50% likes the design of the T610 and the rest don't like it. You can also say what you like about the new design but they are very original at least.

On that forum link you provided were not many people who had posted, and none of them had seen it in real life. All SE phones looks better in real life (I think they should hire a new photographer). When I first saw the T100 pictures I thought it looked horrible, but when I had the oppurtinity to see it in real life, I would have to say that it looked very nice.
SveNGaLi
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Posted: 2003-03-11 05:04
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it says they are reversing their decline meaning its rising not falling. So SE is doing ok again.
Lopio
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Posted: 2003-03-11 05:17
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it should be rising, im a new SE convert, and so are my friends.

This message was posted from a P800

DragonEye
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Posted: 2003-03-11 05:23
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According to the article, the year as a whole has experienced decline but the fourth quarter has increased from previous years. If they want more market share in Canada what they'll need to do is give away phones for free.. because the average Canadian is cheap when it comes to phones... they'd rather pay 19.99 for a nokia 3590 then 299 for a t68i.
slyfox1
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Posted: 2003-03-11 06:01
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@ppcrockar: i agree with you, its not the design, its because of the limited SE phones out in the market. i think this 310 is going to be a hit.


Iluvmy p800
thanasis
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Posted: 2003-03-11 11:28
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@ richardac

I totally disagree with what you stated about phones selling more when they have just been released. When a phone has just been released in one quarter of the year, it will take at least one month (and i repeat at least) a.) before the company can ship enough volumes to all stores
b.) the networks start subsidising and making good deals for the phones on contract

c.) the general public, not the tech freaks like us, become aware of the phones release and go and buy it

when all those three happen, you will see that interest for the phone will be much higher, and the masses (they raise the marketshare, not us) will all flock to by the phone.

So my guess is that in Q1 of 2003, SE will continue to see a rise in its marketshare, especially as the highly succesful (in singapore) T100, starts releasing in europe, and the T300, T200, T600 become well established names. Finally the P800 will not contribute that much but could also play its part in the marketshare rise.

SE is on the right road...
c96sthl
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Posted: 2003-03-11 12:34
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tht's the share market for 2002....when Sony Ericsson didn't have full product portfolio

http://www.mobile-review.com/news.php?language=en#news736

above link have a chart saying the market share of SE excluded phone tht made by Sony or Ericsson, both brand consider as "OTHERS" so sales of T66, R600, and others in 2002 are excluded, the same to all those CDMA phone sold by sony in Japan

although they can't launch a lot of product like nokia or motorola but IF they manage to produce product tht is well accepted, they will make it.

I didn't see all Nokia, Samsung and Motorola phone become best seller. They use those strategy like using the simplest way we play "Command and conquer" -- We prepare a lot of soldiers, move them to battle field....and the best will left in the end of the war.

Of course if all those SE launched in 2003 flop, then they will be in big problem

But i don't see tht so far. There's been news that Z1010 will be consider by "3" the 3G mobile operator in some europe country. Plus you can see how fast P800 are sold at Expansys....it was 250+ yesterday but today its only 100+

[ This Message was edited by: c96sthl on 2003-03-11 12:06 ]
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