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Author Sony Xperia Rumours 2018
DACHA
Sony Xperia ZL
Joined: May 17, 2011
Posts: > 500
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Posted: 2018-04-27 21:40
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Sony earnings: PS4 booming, Mobile not so much

Xperia-related products brought in 723.7 billion yen (roughly $6.6 billion) in revenue, down from 759.1 billion yen (roughly $6.9 billion) the year prior. An "impairment charge against long-lived assets" meant the division posted a loss of 27.6 billion yen (roughly $253 million)
[ This Message was edited by: DACHA on 2018-04-27 20:46 ]
yuunanase
Sony Xperia Z3
Joined: Sep 30, 2006
Posts: 273
From: utopia
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Posted: 2018-04-28 06:29
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It seems that every manufacturer is doing badly this quarter, especially Chinese manufacturers like HTC, ZTE and Huawei.
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josephnero
Sony Xperia Z5
Joined: Mar 20, 2012
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From: Sanford North Carolina USA
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Posted: 2018-04-28 07:55
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https://www.phonearena.com/ne[....]siness-profit-pursuit_id104459
HxH
Sony Xperia S
Joined: Dec 26, 2008
Posts: > 500
From: GMT+7
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Posted: 2018-04-28 09:18
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On 2018-04-28 07:55:02, josephnero wrote:
https://www.phonearena.com/ne[....]siness-profit-pursuit_id104459


I don't know if PA write with such negative attitude toward Sony as typical.

but the situation is now they are in the same bucketsh!t of HTC in prior two years.

when you keep saying of reduce product portfolio, but stillllllllll release lower-end product with above average price.

Xperia R/L for the damn example they know and should know that they barely fight with Chinese phones at their level and operational cost, fortunately enough XA2U is really make the cut with overall performance except big bezel design might not attract average buyers.

----

BTW, prepare for the storm of articles about Sony to scrape phone business just once more time.
SONY x Sexy x Sleek x Solid x Stunner x Stylish : Nozomi/Kagura with Love.
josephnero
Sony Xperia Z5
Joined: Mar 20, 2012
Posts: > 500
From: Sanford North Carolina USA
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Posted: 2018-04-28 10:52
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Yeah. Incoming shit tons of articles from blogs that barely have any reputation
[ This Message was edited by: josephnero on 2018-04-28 09:53 ]
spektykles
Sony Xperia X Performance
Joined: Dec 18, 2017
Posts: 178
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Posted: 2018-04-28 11:25
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Im back...

And for the latest news, the XZ2 Premium variant SOV38 of au KDDI maybe not released and cut back due to problems with XZ2P meeting the schedule...But this can be changed if SoMC can resolve the problems faster than it anticipated...
[ This Message was edited by: spektykles on 2018-04-28 10:26 ]
yuunanase
Sony Xperia Z3
Joined: Sep 30, 2006
Posts: 273
From: utopia
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Posted: 2018-04-28 11:45
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SoMC has 2 weeks to go, and I really doubt that they will make it. I really have doubts that they can deliver XZ2P by summer either.
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vivftp
Model not set
Joined: Mar 10, 2012
Posts: > 500
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Posted: 2018-04-28 14:34
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On 2018-04-28 11:45:32, yuunanase wrote:
SoMC has 2 weeks to go, and I really doubt that they will make it. I really have doubts that they can deliver XZ2P by summer either.



Wait, 2 weeks until what? Thought the XZ2p wasn't due out til June
Moe87
Model not set
Joined: Oct 26, 2017
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Posted: 2018-04-28 16:06
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Some info say June/july, some May...

Months ago we were talking about a device which design would remind LG G4/G3.
What happened to it?

I have learned a nice trick...
Other OEMs use 12MP because it is easier to hide noise after cropping.
If you resize them to 20MP, they will be crap.
Then I performed a few tests. Photos taken at 20.7MP resized to 5 or 6MP on my 💻.
They look way better, pretty hard to see noise.
Software has never been as bad as many believe.

If you guys have any friend or family member with non-Sony flagship, asl for photos and turn them to 19 or 23MP.
I doubt they will look as good as they are at 12.
[ This Message was edited by: Moe87 on 2018-04-28 20:28 ]
-XYZ
Model not set
Joined: Jul 26, 2012
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Posted: 2018-04-29 01:29
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They need to cut the crap. Everything apart from the XZ series are a pointless anchor that's weighing the division down. They should just get rid of all the low-mid-upper-mid rubbish and divert all R&D to the high end. Make sure its profitable and then there you go.
Also ditch this shitty as f**k naming system. Have a simple, clean smartphone portfolio that people can nice understand.
Archdragoon
Sony Xperia Z5
Joined: Mar 18, 2015
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Posted: 2018-04-29 01:55
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On 2018-04-29 01:29:53, -XYZ wrote:
They need to cut the crap. Everything apart from the XZ series are a pointless anchor that's weighing the division down. They should just get rid of all the low-mid-upper-mid rubbish and divert all R&D to the high end. Make sure its profitable and then there you go.
Also ditch this shitty as f**k naming system. Have a simple, clean smartphone portfolio that people can nice understand.



I want to agree with you but XA2 Ultra is not that bad actually...

The naming systen is completely confused me...

Device : Xperia XZ1
Headphone : MDR-1ALTD + MUC-S12SB1, ATH WS1100 + MUC-S12SM1
DAC/AMP : PHA-2A
Moe87
Model not set
Joined: Oct 26, 2017
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Posted: 2018-04-29 03:42
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E, C, M and Z ..
Much easier.

They could try at least one year just bring flagships as an experience.
To see if it is better choice.

Something like : flagship standard ( 5.3") , flagship ultra ( 6") and flagship premium ( 5.7") .
Of course all 16:9. Big batteries bring costumers.
3540 mAh for Standard, 5500 for Ultra e 4200 for Premium.

I bet that Energizer branded phone will sell expected because its 16000mAh.
I am itching to see how long it takes to charge.
ch3mn3y
Sony Xperia Z Ultra
Joined: Apr 20, 2018
Posts: 34
From: PL
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Posted: 2018-04-29 09:58
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I agree they should cut low-end devices.
However I don't agree about selling only flagships.

What is missing is successor of X Compact, meaning smaller middl-end device. Not everyone need flagship, but a lot people need smaller device. And right now, excluding X Compact, there are only 3 - iP SE, XZ1c and XZ2c. All not too cheap...
Moe87
Model not set
Joined: Oct 26, 2017
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Posted: 2018-04-29 12:58
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X Perf and XZ had better sales than X / X Compact.
Difference in Japan was even bigger.

Most of devices with 650, 652, 653 and 660 faced tough competions against the flagships of previous year.
Phones powered by Qualcomm 808, 810, 820 , 821, 835 and their Exynos equivalent.
Except the way better selfie and capless usb there was no other advantage of M5 over Z3.

When I got my phone, here Z2, Z3, Z3+ and M5 were all almost same price.

Other super midranges failed too like X, X Compact , LG G5 SE, Samsung A9.
They could not compete against Z5/Z4, G4/V10 and Note 5/ S6 Edge+.

Most of S660 phones are flagships of Oppo or Vivo.


-XYZ
Model not set
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Posted: 2018-04-29 20:17
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Sony can't compete at the low-end. They can't match the loss-leading prices of Samsung and Chinese manufacturers.
If you want a cheaper phone, don't buy Xperia. Sony should absolutely be taking the Apple approach on this. Xperia should be a brand synonymous with quality and not a commodity brand.
Simple.

Proposed strategy: Start from scratch.

Xperia
Xperia - (minus)
Xperia + (Plus)

Same fundamental phone, three different sizes; small, medium and large. Xperia replaces the XZ line as the principle flagship. The Xperia - replaces the XZ Compact, and the Xperia + replaces the XZ Premium. All three have the same fundamental features.
Try to create as small a difference between each device as is physically possible. People shouldn't feel like they're missing out cause they prefer a smaller phone.

You can change the names so that they sound better, but that is the simplest and easiest to understand system I could think of off the top of my head.

No midrange, no lowrange, no selfie specialist. None of this pointless bullshit. These 3 phones are it, they offer best in class everything. No compromises.

When the Xperia 2+/- come out next year, the old Xperias become the mid-range. When the Xperia 3+/- come out, the Xperia 2s become midrange and Xperia 1s become low range.
Support all three devices for 3 years minimum.

Because there is now a smaller product portfolio, they can tighten and focus R&D budget across just 3 phones every year, instead of across 15 different (and mostly shitty) phones. Its much easier to fully support these devices as only 12 are ever in need of support at any given year, verses the dozens that currently are in need of support.
Updates can be pushed out to all devices much more easily.
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