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Apple leads smartwatch sector
By Gabe Carey on July 23, 2015, 9:30 AM
apple, samsung, market share, sales, smartwatch, apple watch, q2 2015
Recent data from Strategy Analytics suggests that Apple captured 75.5 percent of all global smartwatch sales during its release quarter, distantly followed by Samsung at an estimated 7.5 percent market share.
The research firm estimates that about 4 million Apple Watches were sold in the second quarter of 2015, the three month period that concluded on June 30. These figures present a mammoth disparity over the estimated 400,000 smartwatches issued by Samsung during the same quarter.
Ensuing from the corporations earnings report published on Tuesday, a number of analysts have opted to alter their Apple Watch sales estimates to figures ranging from 2.2 million and 3 million units sold. Regardless, Apple is clearly in the lead.
Strategy Analytics director Neil Mawston concluded that as a result of Apple's sales dominance in the smartwatch sector, in the United States "and elsewhere", Apple watch "saw decent take-up from iPhone loyalists" and that "the ball is now in the court of rivals, like Samsung, to respond."