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Author Gartner: Smartphone marketshares
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Posted: 2014-12-16 11:36
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Gartner Says Sales of Smartphones Grew 20 Percent in Third Quarter of 2014
Egham, UK, December 15, 2014 View All Press Releases

Sales of Smartphones in Emerging Markets Exhibited Highest Growth Ever, While Western Europe Continued to Decline

Samsung Lost Market Share While Top Three Chinese Manufacturers Combined Smartphone Market Share Grew by Four Percentage Points

Worldwide sales of mobile phones to end users were flat in the third quarter of 2014, according to Gartner, Inc. However, sales of smartphones to end users grew 20.3 percent to reach 301 million units (see Table 1).

“Sales of feature phones declined 25 percent in the third quarter of 2014 because the difference in price between feature phones and low-cost Android smartphones is reducing further,” said Roberta Cozza, research director at Gartner. In the third quarter of 2014, smartphones accounted for 66 percent of the total mobile phone market, and Gartner estimates that by 2018, nine out of 10 phones will be smartphones.

From a regional perspective, emerging markets exhibited some of the highest growths ever recorded with Eastern Europe and the Middle East and Africa achieving the highest increase in the third quarter of 2014, with sales of smartphones growing almost 50 percent year-over-year. Among the mature markets, the U.S. achieved the highest growth, with an 18.9 percent increase in the third quarter of 2014, fostered by the launch of the iPhones 6 and 6 Plus. Western Europe saw a decline of 5.2 percent, the third consecutive decline this year.

“Over the holidays we expect record sales of the iPhone 6 and iPhone 6 Plus, but we should not underestimate the Chinese vendors and local brands,” said Annette Zimmermann, research director at Gartner. “Chinese players will continue to look at expanding in overseas emerging markets. In Europe prepaid country markets and attractive lost-cost LTE phones will also offer key opportunities for these brands.” Gartner expects sales of smartphones to reach 1.2 billion units in 2014.


Joined: Apr 16, 2002
Posts: > 500
From: Toronto, Ontario
Posted: 2014-12-18 02:18
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Others Lost 3%
Lenovo lost 0.2%
Xiami gained 3.7%
Huawei gained 0.6%
Apple gained 0.6%
Samsung lost 7.7%
Totalling: 15.8%

Looks like Xiami and Samsung were the biggest movers over an entire year, for better or for worse; respectively.
That doesn't say much for any of the others. Pricing, stock availability, and more than likely launch dates have the biggest affect for any of them.

"Others" which would obviously include BlackBerry and Microsoft - is affected mostly by Brand name recognition and association due to apps, consumer reports for satisfaction and product mix and catered target markets. This graph above doesn't seem too far off from those in the world with financial wealth and power vs those that have none; well it's far off but getting close.
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