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Sony to bolster marketing spend for PS4
Sony has signaled plans to increase the marketing spend for its Playstation 4 (PS4) console after posting better than expected sales in its third quarter.
PS4 and strong smartphone sales helped push revenue up by 24 per cent to 2.4tn yen (£14bn) in the three months to 31 December.
The business revealed plans to beef up the support for its smartphones and tablets after revealing “strong” sales of the devices. Sales from its Mobile Products and Communications division, which houses smartphones jumped 45 per cent to 461.5tn yen (£2.8bn) in the period.
Smartphone sales offset a significant decrease in unit sales of PCs, which sat in the division. Sony is in talks to sell its beleaguered PC division to investment fund Japan Industrial Partners. The sale is part of a wider plan to slash expenditure by 100bn yen (£605m) that includes 5,000 job cuts and the spin-off of its TV business.
Source: Marketing Week
[ This Message was edited by: goldenface on 2014-02-10 10:44 ]