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Sony confirms acquisition of Ericsson's share of Sony Ericsson |
laffen
Joined: Aug 07, 2001
Posts: > 500
From: Oslo, Norway
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Sony today confirmed what the market has spoken of the last couple of weeks. The buyout of Ericsson from the 50-50% joint venture
Esato News
Ericsson is out of the partnership and Sony Ericsson will be a wholly-owned subsidiary of Sony. Ericsson will receive 1.05 billion in cash for their half of the company. Just one week ago, analysts thought the price for Ericsson share would be close to 1.07 billion. They didn't miss much. The transaction also provides Sony with a broad intellectual property (IP) cross-licensing agreement covering all products and services of Sony as well as ownership of five essential patent families relating to wireless handset technology. Sony has TV, computers, gaming devices and tablets in its portfolio but it has, until now, been missing smartphones. The brand name will most likely be changed from Sony Ericsson to Sony and the deal will make it possible for Sony to use some of their well know brand names for future devices. More power can be used to market the Xperia Play as a PlayStation mobile for example. LG and Samsung are two other companies that has used common features across platforms such as TV and Mobile. The buyout is an excellent chance for Sony to bring further PlayStation games to the Android platform. Do you think we will see a significant change in Sony Ericsson products after the Sony buyout? |
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pt020
Joined: Aug 14, 2006
Posts: > 500
From: Amsterdam NL
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I liked the name Sony Ericsson ... sounded better then only Sony.
Ericsson had also very good Nordic image.
But it is past lets hope Sony will do everything to justify it,they have all at home so no excuses.
Good luck! |
Saka
Joined: Jan 21, 2004
Posts: 165
From: Sweden
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Will ESATO change name to SATO now?  |
Hobbs
Joined: Oct 07, 2006
Posts: > 500
From: Cape Town,South Africa
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Change is good especially if something isnt working out.
Samsung Galaxy Z Fold 3
Huawei Mate 40 Pro 256GB |
jack00
Joined: Feb 20, 2003
Posts: > 500
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can we have a statement from ericsson ?
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masseur
Joined: Jan 03, 2003
Posts: > 500
From: Sydney, London
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http://www.ericsson.com/thecompany/press/releases/2011/10/1558488
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Bonovox
Joined: Apr 13, 2008
Posts: > 500
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Won't they still use Sony Ericsson name anyway or not?
Phone?? What phone?? |
randomuser
Joined: Sep 13, 2011
Posts: > 500
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On 2011-10-27 16:52:00, Bonovox wrote:
Won't they still use Sony Ericsson name anyway or not?
They will not. A new name for Sony's mobile division will be announced soon. A task force has been set up to come up with a new name  |
jplacson
Joined: Apr 21, 2002
Posts: > 500
From: Philippines
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...and after millions of $ will be spent... they will finally announce the new name... Sony Mobile Phone Division. 
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randomuser
Joined: Sep 13, 2011
Posts: > 500
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On 2011-10-27 17:22:17, jplacson wrote:
...and after millions of $ will be spent... they will finally announce the new name... Sony Mobile Phone Division.
No. It will be like Vaio, Cybershot, Handycam, Bravia, Alpha, Walkman, Playstation, etc. A separate sub brand. |
domipost
Joined: Mar 18, 2007
Posts: > 500
From: Leiden, Netherlands
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Hmm, what about..........
Wait, I think I know something! Wouldn't be Xperia a great name! |
ares
Joined: Dec 11, 2003
Posts: > 500
From: Coimbra, Portugal
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sad day
i´m sure Sony will blow this
[ This Message was edited by: ares on 2011-10-27 16:47 ] SE w880 + Iphone 4 16gb |
emporium
Joined: Mar 24, 2009
Posts: 254
From: BiH
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[ This Message was edited by: emporium on 2012-12-24 11:13 ] |
Bonovox
Joined: Apr 13, 2008
Posts: > 500
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 End of an era
Phone?? What phone?? |
lolstebbo
Joined: Aug 01, 2009
Posts: 186
From: California
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On 2011-10-27 17:03:03, randomuser wrote:
They will not. A new name for Sony's mobile division will be announced soon. A task force has been set up to come up with a new name
Why bother coming up with a new name when the XPERIA brand already exists? |
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Posted: 2011-10-27 12:57
