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Sony Ericsson reports positive numbers from third quarter |
laffen
Joined: Aug 07, 2001
Posts: > 500
From: Oslo, Norway
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Sony Ericsson is again reporting positive numbers with a income of 31 million euro before taxes. The entire portfolio will be smartphones during 2012.
Esato News
The 50-50% joint venture of Sony and Ericsson are again reporting positive earnings. The third quarter 2011 financial report published today reveals that Sony Ericsson again is making money. The company is not back on track like it was in the good old days back in 2007, but the latest quarter are the second best since 2008. Some of the red numbers from the second quarter was caused by the Japan earthquake and supply chain constraints caused by the natural disaster. Income before taxes is 31 million Euro and the all time high average selling price per handset is 166 Euro. Sony Ericsson has recently spent a lot on restructuring but these expenses are now history. Sony Ericsson CEO Bert Nordberg said that 80% of sales comes from Xperia phones running Android. During the second quarter, this number was 70%. Maybe it is a little late, but the entire smartphone portfolio will be smartphones during next year. It is a smaller market for smartphones compared to feature phones, so the 9.5 million units shipped during the quarter is a decrease of 9% since Q3 last year. Sales in Euro was 1,586 million which is the best quarter this year but only under half of what it was during the last quarter of 2007. Net income is 0 and the reason for this is that a 51 million Euro debt to external sources was paid back during the quarter. Sony Ericsson estimates that they have a market share of 12% in volume and 11% in value which means that they are selling their mobile phones a little cheaper than most competitors. |
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gola
Joined: Jul 17, 2007
Posts: > 500
From: South Africa
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Well done to  
[ This Message was edited by: gola on 2011-10-15 14:29 ] "Getting wisdom is the wisest thing you can do!"
Proverbs 4: 7 |
etaab
Joined: Jan 23, 2004
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From: UK - South Yorkshire
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Hold your horses. The important bit is this:
On 2011-10-15 01:42:22, laffen wrote:
Net income is 0 and the reason for this is that a 51 million Euro debt to external sources was paid back during the quarter
A company which makes no profit tends not to stay as a company if they keep getting results like this. Companies are in business to make profit, of which SE are failing sadly.
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Dups!
Joined: Sep 24, 2006
Posts: > 500
From: GMT +2
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On 2011-10-15 23:47:40, etaab wrote:
Hold your horses. The important bit is this:
On 2011-10-15 01:42:22, laffen wrote:
Net income is 0 and the reason for this is that a 51 million Euro debt to external sources was paid back during the quarter
A company which makes no profit tends not to stay as a company if they keep getting results like this. Companies are in business to make profit, of which SE are failing sadly.
Under most circumstances you'd be right. However, this is a company that is coming from a loss in the last quarter, their first loss for the year I might add, so this in any person's language is an improvement and a step in the right direction.
The biggest concern for them right now is the sales they need to make for this quarter and the first quarter of next year.
It's not what you do or even how you do it but in what state of mind you do it: Dups! 2009 |
etaab
Joined: Jan 23, 2004
Posts: > 500
From: UK - South Yorkshire
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Sadly i dont see things getting better for SE. I just dont think their brand identity is as strong as HTC's, Samsung's or Apple's. I fear it might be too late for them to recover which is a sad thing.
I do think SE need to drop half of the rubbish they keep punting to customers in their smartphones. Their displays are good, but look quite poor in comparison to Samsung's. The limited amount of time ive spent with the Arc and my mates Xperia Play i was disappointed with the Bravia engine nonesense. It looks just like a basic LCD screen to me. I also find SE's interface they use over Android is quite boring compared to Touchwhiz and HTC Sense.
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Dups!
Joined: Sep 24, 2006
Posts: > 500
From: GMT +2
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I have said, way before this report, that SE needs to make decent profits in three quarters starting with with this one to have a realistic chance of survival.
Well, the first of the three reports is so so. I am eagerly waiting to see how they do in the next two. I agree that it doesn't look good for them.
On screens, I prefer the more natural looking type of screen and so Super Amoled isn't something I like. I guess here it boils down to personal preference.
In terms of UI, I disagree, Touchwiz is pathetic to me. Sense, on the other hand, is truly brilliant! SE's UI is wonderful too, it is not far off that of HTC's.
I would rate them as a close second to HTC in user interface.
It's not what you do or even how you do it but in what state of mind you do it: Dups! 2009 |
Geezay
Joined: Jul 29, 2003
Posts: 316
From: Harare, Zimbabwe
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SE are clearly not delivering to the market what the customers want, especially in comparison to their competitors. They are certainly on the right path with faster to market upgrades, unlocking bootloaders and cooperating with ROM custom developers such as the folks responsible for Cyanogenmod. They still need to do more though. They need to release a dual core device asap - whether or not dual cores are necessary is another market but customers want dual cores, case in point 10 million + SG SII devices sold.
Their results for the next quarters will be interesting and crucial.
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etaab
Joined: Jan 23, 2004
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From: UK - South Yorkshire
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I just think when it comes to displays, a super amoled from Samsung would look much better to the joe average consumer than any SE display, which in turn makes it looks more pretty and attractive to the consumer. Even if people prefer more natural colours than jazzy vibrant neon colours of the super amoled.
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Bonovox
Joined: Apr 13, 2008
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I have no problems with SE displays and i too am not a massive fan of over saturated Super Amoled. But very sadly yes i think if next year is not the bumper year for SE that people keep saying will be i fear it will end SE if not sooner if this take over happens with Sony. They cannot continue another year with zero profit. So sad i think. I prefer SE UI to Touch Wiz and I also love HTC Sense too. Thats one thing about Samsung its Touch Wiz is dull to me
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etaab
Joined: Jan 23, 2004
Posts: > 500
From: UK - South Yorkshire
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Sony is a much more boring company without Ericsson, they're a bit like Nokia in that respect.
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Bonovox
Joined: Apr 13, 2008
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Hmm much as i loved Ericsson phones i think Sony could make something good. I also think with good advertising and specs people will notice a Sony phone more than Sony Ericsson.
Phone?? What phone?? |
NightBlade
Joined: Jul 29, 2007
Posts: > 500
From: Nessebar, Bulgaria
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On 2011-10-15 23:47:40, etaab wrote:
Hold your horses. The important bit is this:
On 2011-10-15 01:42:22, laffen wrote:
Net income is 0 and the reason for this is that a 51 million Euro debt to external sources was paid back during the quarter
A company which makes no profit tends not to stay as a company if they keep getting results like this.
Not necessarily. Receiving normal profits (i.e. 0) is not uncommon in very competitive markets. This means that their revenue is exactly equal to the money they've spent on R&D, wages, inputs, etc. The only thing this means is that the company can't really grow that much. The fact that they decided to repay their debts is a good one, IMO. They can afford it atm and it's good to get them out of the way.
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Geezay
Joined: Jul 29, 2003
Posts: 316
From: Harare, Zimbabwe
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On 2011-10-20 00:30:00, Bonovox wrote:
Hmm much as i loved Ericsson phones i think Sony could make something good. I also think with good advertising and specs people will notice a Sony phone more than Sony Ericsson.
I beg to differ. My memory of Sony mobile phones of days gone by is that they were not that spectacular. Admittedly that was a while back and Sony might have learnt a thing or two about product design if their Viao laptop series is anything to go by. "Sony Ericsson" as a brand is stronger, and people will notice a Sony Ericsson phone first before a Sony phone - which some people might look at with bewilderment wondering what Sony is doing?
If it is to be it is up to me! |
randomuser
Joined: Sep 13, 2011
Posts: > 500
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On 2011-10-20 08:53:24, Geezay wrote:
On 2011-10-20 00:30:00, Bonovox wrote:
Hmm much as i loved Ericsson phones i think Sony could make something good. I also think with good advertising and specs people will notice a Sony phone more than Sony Ericsson.
I beg to differ. My memory of Sony mobile phones of days gone by is that they were not that spectacular. Admittedly that was a while back and Sony might have learnt a thing or two about product design if their Viao laptop series is anything to go by. "Sony Ericsson" as a brand is stronger, and people will notice a Sony Ericsson phone first before a Sony phone - which some people might look at with bewilderment wondering what Sony is doing?
I would politely disagree
SONY is a much much bigger brand than as far as brand recognition and perception go. It has consistently ranked among top 5 most popular/preferred global brands. This year in a global survey conducted across all major continents SONY came in second after Google in terms of brand value/preference.
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Dups!
Joined: Sep 24, 2006
Posts: > 500
From: GMT +2
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On 2011-10-20 11:23:15, randomuser wrote:
On 2011-10-20 08:53:24, Geezay wrote:
On 2011-10-20 00:30:00, Bonovox wrote:
Hmm much as i loved Ericsson phones i think Sony could make something good. I also think with good advertising and specs people will notice a Sony phone more than Sony Ericsson.
I beg to differ. My memory of Sony mobile phones of days gone by is that they were not that spectacular. Admittedly that was a while back and Sony might have learnt a thing or two about product design if their Viao laptop series is anything to go by. "Sony Ericsson" as a brand is stronger, and people will notice a Sony Ericsson phone first before a Sony phone - which some people might look at with bewilderment wondering what Sony is doing?
I would politely disagree
SONY is a much much bigger brand than as far as brand recognition and perception go. It has consistently ranked among top 5 most popular/preferred global brands. This year in a global survey conducted across all major continents SONY came in second after Google in terms of brand value/preference.
Wow! You are a Sony fan through and through, every thread you post at you exalt Sony so much that they'd be proud to know there still people who love them so much. Nothing wrong with your admiration but we need to strike a good balance between the positives and the negatives.
Geezay makes a good point, you need to read and understand the context. He didn't say Sony was weak or bad but wrote about Sony cell phones.
It's not what you do or even how you do it but in what state of mind you do it: Dups! 2009 |
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Posted: 2011-10-15 01:42
