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Sony Ericsson admits Xperia X10 mistakes; says 2011 will be better |
juris15
Joined: Jul 19, 2008
Posts: 289
From: Philippines
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Sony Ericsson has admitted that its 2010 line-up, that saw the launch of devices like the Xperia X10, wasn’t really up to scratch.
“The first generation of handsets in our portfolio was about getting the capability out there”, Steve Walker (Acting) global head of marketing for Sony Ericsson told Pocket-lint, in a one-to-one interview at CES in Las Vegas.
“It’s important to remember that 2010 was the first year for mass market Android handsets. Yes there had been one or two things out from HTC previously, but when we started to design our 2010 handsets in 2008, nobody really knew the dynamics of the Android smartphone market or even what the smartphone market was going to be”, explains Walker in respect of a range that hasn’t been too well received over the last 12 months.
“None of us could predict 2 years previously, to what extent users would switch into smartphones. None of us could really predict what would be more important and less important for consumers”.
Walker acknowledges that the company learnt “a huge amount last year”, but says that Sony Ericsson is now considerably stronger because of it.
“As we do every year, we’ve taken those learnings and applied them to the new products in the new portfolio. We do think we’ve taken a big step forward for 2011”.
So what went wrong last year?
“We talked a lot about the platform and the software. The hardware was important but the hardware played second fiddle. What we think is different in 2011 is that consumer attention is swinging back to hardware once more. That’s not to say people aren’t focused on software, but that they are a little more in balance now”.
But it’s not just the hardware that Sony Ericsson admits it didn’t get 100 per cent right:
“Last year we didn’t anticipate the strength of feeling that consumers would have towards the Android release. And again that was a learning experience of the first year of mass market Android smartphones”.
Walker says that the new Xperia Arc announced at CES, and expected in the shops in the next couple of months, “is just the first of many products we will show through the year”, and the first of many to embrace the learning’s of the last 12 months.
“If we hadn’t done what we did with the X10 and the X10 minis we wouldn’t have been able to do what we’ve done here today”, he told Pocket-lint with a big smile on his face and a Sony Ericsson Xperia Arc in his hand.
Read more: Sony Ericsson: We've made mistakes, 2011 we'll be better - Pocket-lint http://www.pocket-lint.com/ne[....]10-mistakes-made#ixzz1AqscCUOi
any comments?
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Bonovox
Joined: Apr 13, 2008
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 They will be saying the same again next year
Phone?? What phone?? |
Toney_Ericsson
Joined: Feb 20, 2005
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From: United Kingdom
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On 2011-01-12 20:44:32, Bonovox wrote:
They will be saying the same again next year
It's just marketing, technology always advances but SE hasn't for years. Good support is such a basic thing as well and they haven't delivered on that either and when they have it's taken a million years.
"OPEN SOURCE REQUIRES OPEN PEOPLE"  Sent from my Quietly Brilliant HTC. |
Bonovox
Joined: Apr 13, 2008
Posts: > 500
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Actually when I had the Desire HD I noticed in it's first 2 months of release there was already two small OTA updates. Unlike  taking months
Phone?? What phone?? |
rikken
Joined: Feb 23, 2007
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From: Norway
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Even the Hero got android 2.2 
HTC care about customers  |
Bonovox
Joined: Apr 13, 2008
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What I do not get is even LG release a phone with 2.2 on the cheap & it sells in the millions. Why can't just release something 2.2 without any fuss?? Why is it 1.6 or 2.1?? Shame but it's true they are a little behind in terms of tech
Phone?? What phone?? |
admad
Joined: May 26, 2005
Posts: > 500
From: Poland
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Ok, first step - admit Your mistake, second - make up for it!
If i admit to screw up, next thing i do is try to make up for it. So pretty please SE, with sugar on top, release 2.2 or 2.3 without mediascape and timescape(if U can't) for X10 family. |
hihihans
Joined: Mar 15, 2009
Posts: > 500
From: Netherlands
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What if said is that Arc is much better as X10 I didn't get that impression reading comments about Arc here
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juris15
Joined: Jul 19, 2008
Posts: 289
From: Philippines
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On 2011-01-12 22:12:49, admad wrote:
Ok, first step - admit Your mistake, second - make up for it!
If i admit to screw up, next thing i do is try to make up for it. So pretty please SE, with sugar on top, release 2.2 or 2.3 without mediascape and timescape(if U can't) for X10 family.
+1 
if there's a mistake then correct it, make it right
i really hope the they'll change their mind after all the negative feedbacks they received |
Bonovox
Joined: Apr 13, 2008
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We got enough Android now we want more new repeats of the w995 & Aino in A300
Phone?? What phone?? |
Tsepz_GP
Joined: Dec 27, 2006
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From: Johannesburg, South Africa
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Less talk more action SE! This is just a nice way of saying: "We f**kd you all over, but hey give us your money again and it wont be as bad as last time...promise *fingers crossed behind* "
Just give us the dam OS update and quit yapping.
[ This Message was edited by: Tsepz_GP on 2011-01-12 22:00 ] Phone: iPhone 15 Pro Max Black Ti 512GB
Tablet: iPad Pro 11ā€¯ 2020 Space Gray 256GB
Watch: Series 3 Nike Edition Space Gray
Droid: Huawei Mate 40 Pro 256GB |
Bonovox
Joined: Apr 13, 2008
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Eyes,legs & fingers crossed
Phone?? What phone?? |
julias
Joined: Jan 07, 2009
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As always the case with sony ericsson the damage has been done its too little too late and sadly for SE other players such as Apple,HTC and now Samsung have over taken them and so no matter what they say or do now they will just be playing catch up.
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rikken
Joined: Feb 23, 2007
Posts: > 500
From: Norway
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“As we do every year, we’ve taken those learnings and applied them to the new products in the new portfolio. We do think we’ve taken a big step forward for 2011”.
Why have the number of sold units dropped dramatically recent years if they have learned so much ?
2004: 42 million units
2005: 50 million units
2006: 74.8 million units
2007: 103.4 million units
2008: 96.6 million units
2009: 57.1 million units
According to their on press realeses they have shipped approx. 32 mill units during Q1,2 and 3 of 2010
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Bonovox
Joined: Apr 13, 2008
Posts: > 500
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Compare that to Samsung who have sold ten million of just one handset the Galaxy. I think its sad and a shame cos Sony Ericsson were always different innovating and special now just behind and lost their way. Can someone find out how many x10 have been sold?
Phone?? What phone?? |
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Posted: 2011-01-12 20:42
Sent from my Quietly Brilliant HTC.
