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New report confirms Sony Ericsson as leading player in environmental chemical management |
tranced
Joined: Jan 19, 2006
Posts: > 500
From: Santo Domingo, wonDeRland
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London – October 6 2009 – Sony Ericsson has been recognised today for its proactive activity in removing harmful substances from its products. The company features in a report published by ChemSec and Clean Production Action, “Greening Consumer Electronics: Moving Away from Bromine and Chlorine”, which profiles seven leading companies in the electronics industry that have engineered environmental solutions to negate the need for using brominated and chlorinated chemicals in their products.
Sony Ericsson mobile phones include an industry leading ‘green core’ - the result of the company’s long standing commitment to eliminate the use of hazardous chemicals from the product design and manufacturing process. By implementing a life-cycle approach to product development that takes into account design, supply chain, manufacturing, product use and end-of-life treatment, Sony Ericsson has worked with its partners to phase out unwanted substances. As early as 2001, Sony Ericsson started removing brominated flame retardants (BFR) from its products and which are now 99.9% BFR free and totally PVC free. The company has now shipped over 350 million BFR-free phones.
In June 2009, Sony Ericsson launched two pioneer GreenHeart™ products that build on the company’s ‘green core’ and introduce a range of sustainable innovations that will eventually roll out into the broader portfolio. The two flagship products – the C901 GreenHeart™ and Naite – and the MH300 GreenHeart ™ headset, one of the greenest headsets on the market, underpin Sony Ericsson’s commitment to taking a lead on environmental sustainability by driving green innovation that doesn’t compromise on product design and functionality. Naite will be available in select markets globally from 7th October 2009.
“Building on the established heritage of our parent companies, Sony Ericsson has worked continuously to become an industry leader in the area of removing harmful substances from the core of its phones,” said Mats Pellbäck Scharp, Head of Sustainability, Sony Ericsson. “We are delighted that ChemSec and Clean Production Action have recognised our work in this area. The report not only demonstrates our drive to become an industry leader in sustainable innovation but underpins our ongoing commitment to maintain the highest standards in our overall approach to sustainability.”
The report also outlines how Sony Ericsson is not only removing substances of concern from its products, but also taking on the complicated task of establishing full chemical inventories for its product lines. In May 2008, Sony Ericsson began implementing a materials declaration system collecting information from suppliers in order to understand exactly what is in its products and enable it to monitor for known hazards. Furthermore, the company has exceeded the requirements of the EU directive on the Restriction of the use of Hazardous Substances (RoHS), which came into force in 2006 and has actively removed a number of additional unwanted substances from the manufacturing process.
For more information on the GreenHeart™ programme and Sony Ericsson’s overall
sustainability commitment, log on to www.sonyericsson.com/greenheart.
“Greening Consumer Electronics: Moving Away from Bromine and Chlorine” was written by Clean Production Action (CPA), a nonprofit based in the U.S. dedicated to providing strategic solutions for green chemicals, sustainable materials and environmentally preferable products; and the Europe-based ChemSec (The International Chemical Secretariat), a nonprofit working to highlight the urgent need to phase out hazardous substances and bridge the gap between science, business and policy-makers.
The full report along with other background materials and photos can be found at www.chemsec.org/rohs and www.cleanproduction.org.
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Bonovox
Joined: Apr 13, 2008
Posts: > 500
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Is that all they are leading in? Oh well suppose its good news on something for them. When i first read the title i seen the top line and i was hoping it was they were leading the market again. Dream on eh?
Phone?? What phone?? |
idumbakumar
Joined: Oct 01, 2007
Posts: > 500
From: chennai,india.
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They were already leading in recycling their old phones then other companies enabling green environment.now it's also a good news.
I  to be green
Thanks
And I wish all other companies keep this commitments. |
Bonovox
Joined: Apr 13, 2008
Posts: > 500
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To be honest whatever SonyEricsson does with going green makes little difference if countries like China or America don't cut their choking pollution. Sorry that's just my opinion.
Phone?? What phone?? | |
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Posted: 2009-10-06 17:19
jay0726 | 
