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Global teen survey shows Nokia's mobile lead falling |
goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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Global teen survey shows Nokia's mobile lead falling
London, England - A survey of 112,000 teens in 30 markets around the world shows that Nokia is still the number one mobile phone brand, but its market share is falling.
Despite three years in a row in the number one slot, only 21 per cent now cite Nokia as their favourite, compared with 29 per cent last year. The company was top in 15 countries in 2008, but now leads in only 13, according to this year's Global Habbo Youth Survey Brand Update.
Sony Ericsson is rated second globally and number one in nine countries, including Austria, Germany and the UK, up from eight countries last year. But Sony Ericsson's overall popularity has also dropped - in 2009, 18 per cent of the world's teens listed Sony Ericsson as their favorite, three per cent down on the previous year.
Motorola has seen the most dramatic loss of teen support. In 2008, Motorola was the third favorite global brand, number one in Canada and Brazil, and number two in seven other countries. This year the company doesn't make the top five.
continues at TG Daily
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Bonovox
Joined: Apr 13, 2008
Posts: > 500
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Guess the youth market is massive. But why though if this is so bad is the 5800 such a massive hit?
Phone?? What phone?? |
goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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Its brand popularity rather than what phones teens are actually using. I think the survey asks which is the most desirable brands amongst teens.
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Dups!
Joined: Sep 24, 2006
Posts: > 500
From: GMT +2
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The Sony name in Ericsson will always be seen as appealing to teens particularly when you think of Playstation. Pity it hasn't translated into huge revenues for SE.
Nokia's REAL market share is also being eroded and Samsung is doing some damage. Then there are the other manufactures like Blackberry and Apple helping to chip away at Nokia's huge share. Last year I predicted that Samsung will close the gap between itself and Nokia and I still see that happening. In 5 years' time the picture is definitely going to be different.
[ This Message was edited by: EMS06 on 2009-06-03 12:13 ] It's not what you do or even how you do it but in what state of mind you do it: Dups! 2009 |
goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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I think its the Walkman phone branding on phones that is probably most popular with the teens.
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Dups!
Joined: Sep 24, 2006
Posts: > 500
From: GMT +2
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On 2009-06-03 13:26:23, goldenface wrote:
I think its the Walkman phone branding on phones that is probably most popular with the teens.
True. Walkman and Playstation are all Sony inventions and the target is/was mainly the youth.
It's not what you do or even how you do it but in what state of mind you do it: Dups! 2009 |
Bonovox
Joined: Apr 13, 2008
Posts: > 500
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Perhaps whats damaged SE is their reliability past few years? I see alot of teens with SE phones.
Phone?? What phone?? |
Tsepz_GP
Joined: Dec 27, 2006
Posts: > 500
From: Johannesburg, South Africa
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Blame the LG KS360 Chatterbox for the lower percents for SE and NOKIA lol, that phone seems to be flying off the shelves.
Phone: Apple iPhone 17 Pro Max Silver
Tablet: Apple iPad Pro 11” Space Grey
Previously owned SEs: W800,W900,W880,K850 & Xperia X10 |
Bonovox
Joined: Apr 13, 2008
Posts: > 500
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Mmmm yes indeed it is but I heard many reports that when that phones battery goes to last bar it wont allow you to send texts  Ya wont see that happen on SE or Nokia phone.
Phone?? What phone?? |
Tsepz_GP
Joined: Dec 27, 2006
Posts: > 500
From: Johannesburg, South Africa
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Lol that totaly contradicts the name then  these LG phones always have little glitchs here and there.
Phone: Apple iPhone 17 Pro Max Silver
Tablet: Apple iPad Pro 11” Space Grey
Previously owned SEs: W800,W900,W880,K850 & Xperia X10 |
Bonovox
Joined: Apr 13, 2008
Posts: > 500
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Yeah I know a texting phone that wont let you text when yer battery is on the last bar. Oh dear  I actually read it in the comments on GSM Arena someone complaining about it.
Phone?? What phone?? |
gola
Joined: Jul 17, 2007
Posts: > 500
From: South Africa
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...damn Sumsung n LG with their cheap low-end TS phones 
"Getting wisdom is the wisest thing you can do!"
Proverbs 4: 7 |
Bonovox
Joined: Apr 13, 2008
Posts: > 500
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Thats one thing I hate about Samsung phones too the screen goes dim when battery is about to go. Annoying.
Phone?? What phone?? |
carkitter
Joined: Apr 29, 2005
Posts: > 500
From: Auckland, NZ
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I dunno what the teen market is like topside but down here teens all use cheap prepay phones and not touchscreen or high-resolution-camera phones. The cheap Moto's have all but disappeared and cheap Samsungs and LG's are everywhere. Cheap Nokia's will always be the main focus of the NZ teen market, but in the absence of any decent low end offerings mid-range from SE, model's like V640i, G502, W910 and K770i have been going for a song. You might think this would be a great strategy to shift some big numbers but buyers of low-end phones seem to be suspicious of well featured models and stick with their basic call and text phones. 
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Marly
Joined: Jun 04, 2006
Posts: > 500
From: Netherlands
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On 2009-06-03 15:31:24, GUCCI.011 wrote:
Blame the LG KS360 Chatterbox for the lower percents for SE and NOKIA lol, that phone seems to be flying off the shelves.
Here in the Netherlands LG's cheap touchscreen Cookie is very populair among young teenagers (prepay buyers), due to the touchscreen hype.
Older teens (with contracts) prefer smartphones.
"America: please don’t be a Dumpfkopf" |
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Posted: 2009-06-03 12:27
