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SE Codenames in Public Advertising. |
Muhammad-Oli
Joined: Jun 13, 2004
Posts: > 500
From: The NZ of L
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I thought this may be of interest to a few people here. Sony Ericsson's codenames are now becoming so well known that companies are picking them up and using them in their advertising. I thought these names were supposed to be secret!
One of New Zealand's largest mobile phone carriers is launching their new network in the next couple of days. This is what i spotted in one of their stores at a mall:
Has anybody else spotted codenames being used in public?
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coolharsh55
Joined: Oct 22, 2008
Posts: 476
From: pune, india
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these names arent secrets!!!!
its just what they call their projects....
like microsoft called their OS after skiing hills!!!!
Longhorn, Whistler, Blackcomb...
but their real names are Vista, XP and Windows7
so, its just that these names are like petnames the developers havefor the phones....
and the company while releasing has their name fixed..
like W-serie 9xx
or C-serie 5xx
etc etc
but the names have created a buizz, as these names are kool...
so public has been getting to know and remember them quite well
and like moto had a four word for every phone... even their model number was different. and everyone used to call that moto by the 4letter name.... like razr, rizr, rokr, pebl, etc
so maybe SE wants to do the same.
instead of finding a different name for every phone
they are also publisising the developer name.........
pretty kool move i think...
but the names dont match the phones much...
whatta think?
humour is what makes me laugh...
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gtr83
Joined: Sep 27, 2008
Posts: > 500
From: Indonesia
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My C905 sure doesn't fit the 'Shiho' tag. |
tranced
Joined: Jan 19, 2006
Posts: > 500
From: Santo Domingo, wonDeRland
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im not sure if moto's been doing the same these years.  , why not?
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gtr83
Joined: Sep 27, 2008
Posts: > 500
From: Indonesia
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BTW, that theme on the Rika ad looks woot. |
pavoo
Joined: May 03, 2007
Posts: 139
From: The 3rd World
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SE now using their codename as their phone model name for example HTC Magic, LG Arena or sumthin
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se_love
Joined: Nov 12, 2008
Posts: > 500
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On 2009-05-26 17:52:52, pavoo wrote:
SE now using their codename as their phone model name for example HTC Magic, LG Arena or sumthin
Yeah I love this. I can't wait to go hey wanna see my hikaru or better wanna see reese? I kinda like it only cause the numbers are for me at least annoying to say. |
Bonovox
Joined: Apr 13, 2008
Posts: > 500
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I dont understand why my phone is called Kate :-S
Phone?? What phone?? |
Tsepz_GP
Joined: Dec 27, 2006
Posts: > 500
From: Johannesburg, South Africa
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How i miss Sakura 
They should just name these phones like that IMO, drop the W9. . .or Nxx, or BB8xxx etc. . . That can get confusing. HTC have some realy nice ones like TouchHD has a hardcore one,i think its called Blackstone, the P3300 is known as Artemis, also Vogue and Nike for TouchDual 
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goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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Sakura was a good name - better than Kate.  
These names aren't publicised widely as they are initially for internal use and we had to push to find out what they were a few years ago.
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10123
Joined: May 29, 2008
Posts: > 500
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The ultra sophisticated Argos Catalogue used the T280 codename instead of the model number |
Tsepz_GP
Joined: Dec 27, 2006
Posts: > 500
From: Johannesburg, South Africa
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Sakura will always remain close to the hearts of those of us who were once fortunate enough to have her. . Hermoine must be the worst the name lol, i remember i once wanted Nina but she unfortunetly lacked in the Imaging department if you know what i mean lol
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coolharsh55
Joined: Oct 22, 2008
Posts: 476
From: pune, india
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On 2009-05-27 16:09:27, GUCCI.011 wrote:
Sakura will always remain close to the hearts of those of us who were once fortunate enough to have her. . Hermoine must be the worst the name lol, i remember i once wanted Nina but she unfortunetly lacked in the Imaging department if you know what i mean lol
A LAUGH RIOT!!!!
humour is what makes me laugh...
http://www.flickr.com/photos/coolharsh55
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carkitter
Joined: Apr 29, 2005
Posts: > 500
From: Auckland, NZ
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On 2009-05-26 13:40:35, Muhammad-Oli wrote:
I thought this may be of interest to a few people here. Sony Ericsson's codenames are now becoming so well known that companies are picking them up and using them in their advertising. I thought these names were supposed to be secret!
It's an interesting ploy. I can only guess that someone at NZ or Telecom has been eavesdropping on our conversations... and now they're trying to attract the SE geeks away from VodafoneNZ by using subtle recognition techniques. A smart idea IMO, are you tempted?
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Muhammad-Oli
Joined: Jun 13, 2004
Posts: > 500
From: The NZ of L
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On 2009-05-28 03:45:41, carkitter wrote:
On 2009-05-26 13:40:35, Muhammad-Oli wrote:
I thought this may be of interest to a few people here. Sony Ericsson's codenames are now becoming so well known that companies are picking them up and using them in their advertising. I thought these names were supposed to be secret!
It's an interesting ploy. I can only guess that someone at NZ or Telecom has been eavesdropping on our conversations... and now they're trying to attract the SE geeks away from VodafoneNZ by using subtle recognition techniques. A smart idea IMO, are you tempted?
Sort of. I'd sooner buy a phone from Telecom than Vodafone, but that's probably because of the price difference. I had the same idea that they might be reading Esato, and who knows? They might! They'll need to be reading somewhere to find out about these newfangled mobile phones with their "simcards" and their "HSDPA".
Either that or they took their advertising from a geeky website that mentioned the codename, and so Telecom just went with it, not knowing any better (ie. They know nothing about the phones at all).
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Posted: 2009-05-26 13:40
jay0726 | 
