goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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Sony Ericsson CEO Preparing for Tough '09
LAS VEGAS (Reuters) - The chief executive of Sony Ericsson, a venture of Sony Corp and Ericsson, sees a tough cell phone market through the end of 2009, with unit sales down by about 5-6 percent as consumer demand slows in the weak global economy.
But Hideki Komiyama, who plans to release the company's official 2009 estimates when it reports earnings later this month, said he believes Sony Ericsson "probably held" its 8 percent global market share in the fourth quarter.
"Others are falling apart but we are holding up," he said referring to rivals such as Motorola Inc and LG Electronics in an interview with Reuters at the Consumer Electronics Show in Las Vegas.
However, even though Sony Ericsson overtook Motorola as the world's No. 3 mobile phone maker in the third quarter, he noted that Motorola, LG and Sony Ericsson's shipment volumes were not that different and put the change down to weaker performances by rivals than any big improvements at Sony Ericsson.
"We just happened to be number three in the third quarter. I'd like to be No. 3 by ourselves by 2011," without depending on rivals faltering, he said.
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Posted: 2009-01-08 21:06
