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Author C905 Pushes Sony Ericsson to Top
goldenface
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Posted: 2008-11-17 17:06
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C905 Pushes Sony Ericsson to Top

New Sony Ericsson C905 sees Sony Ericsson claim UK top spot from Samsung for one week only, with Nokia down in third

Sony Ericsson has topped the weekly sales statistics with a brand share of 28.7 per cent following the launch of its C905.

According to figures published by GfK for week 44 of the year, Samsung hit second with Nokia third.

Sony Ericsson’s share has grown three per cent since the C905’s launch; it is now the second best selling contract phone.

“This is a really good result,” said Sony Ericsson UK and Ireland marketing manager Dave Hilton.
razec
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Posted: 2008-11-17 17:35
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Great news indeed. a moral booster for SE
~19 years at Esato
PeterKay
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Posted: 2008-11-17 17:35
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Go
domipost
Hazel
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Posted: 2008-11-17 17:38
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Nice!
Domecot
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Posted: 2008-11-17 17:38
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Way to go
naveedaziz83
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Posted: 2008-11-17 17:43
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way to go SE ... nokia is in the same position SE released k850 ... lets hope SE keeps tht top spot
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goldenface
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Posted: 2008-11-17 17:50
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Great news, especially when it was 'doomed to fail' by some reviewers.

It seems to be in a good spot for Christmas and the W595 is also getting good reviews.

It seems the battle for UK Market share is fiercer than ever, with no manufacturer having a runaway win.

unforgiven_sh
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Posted: 2008-11-17 18:06
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just a theory:

could it be becouse of the price?

1 - C905i - 449 euro
2 - i8510 INNOV8 8GB - 584 euro
3 - N96 - 656 euro

what do you think?
goldenface
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Posted: 2008-11-17 18:22
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I don't think so as the original article is about contract phones not sim-free. I doubt the majority will have been purchased without a contract - not at those prices.

gforce23
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Posted: 2008-11-17 18:25
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'tis great news indeed! It'd be interesting to see if the C905 can hold on to that coveted spot until Christmas.
Satio, X1, P1i, HTC Hero, Blokia N900, N97 mini, N95-2, Crackberry Curve 8900 (corporate)
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Hazel
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Posted: 2008-11-17 21:32
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On 2008-11-17 17:50:04, goldenface wrote:
Great news, especially when it was 'doomed to fail' by some reviewers.


That was MR. They are a bit biased, IMO
jack00
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Posted: 2008-11-17 21:53
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i think what plays into sony ericssons arms, is the current economic crises. people don't have the money to buy expensive phones, but currently se's portfolio has several nice phones in a good price range.
this is going to pay off next year especially.
so after all, a "bad" 2008 line up could make sony ericsson a bigger player again ... lets wait and see
Bialynia
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Posted: 2008-11-17 22:13
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Go SE!!! I'm happy to see this, it's to bad they won't have the c905a for the Christmas shopping season in the US.
darrengf
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Posted: 2008-11-17 22:27
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Im going to put a damper on things.

The only reason why the C905 is at the top of the charts is that all the networks have being buying the stock, so this would put it higher than the others.

However one thing you have to notice, With all the other SE phones they general always sold out very fast and it was difficult in getting hold of the handset for a few weeks.

The c905 hasnt had any problems at all, no network has sold out and none of the networks have over stocked on the handset.

SE also havnt pushed the phone hard due to the failure of the SE K850i huge returns, so SE are careful with this phone.

The only way we can really tell if the c905 is a huge hit is if it stays at the top for a month or so, or will another handset top it ?
goldenface
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Posted: 2008-11-17 23:02
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On 2008-11-17 22:27:18, darrengf wrote:
Im going to put a damper on things.

The only reason why the C905 is at the top of the charts is that all the networks have being buying the stock, so this would put it higher than the others.


Where is your proof of this? The information has come from an independent source and by saying this you're implying they calculate SE's sales different to the other manufacturers.

However one thing you have to notice, With all the other SE phones they general always sold out very fast and it was difficult in getting hold of the handset for a few weeks.

The c905 hasnt had any problems at all, no network has sold out and none of the networks have over stocked on the handset.

SE also havnt pushed the phone hard due to the failure of the SE K850i huge returns, so SE are careful with this phone.

The only way we can really tell if the c905 is a huge hit is if it stays at the top for a month or so, or will another handset top it ?


On the contrary, the C905 is crucially important to SE, especially with the year it has had, so much so that they have two advertising campaigns running concurrently:

Sony Ericsson announces launch of two C905 campaigns hardly underselling wouldn't you agree?

Its true that the manufacturers calculate their respective sales differently and I remember reading a few years ago the SE's figures are calculated on actual sales and not on Inventory, which is the way Samsung does it.

However, the organisation responsible for the data in the article appears to be independent.

The market for 8.0MP camphones is very competitive and the C905 won't be the runaway success like say the way K800i was - it was No1 in the UK charts for over 6 months.

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