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Author Sony Ericsson returns spook retailers
Brightspark
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Joined: Aug 19, 2007
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Posted: 2008-11-08 00:37
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thought this may be of interest to many of you. surprised it hasn't been posted already.

http://www.mobiletoday.co.uk/news.aspx?id=43454


Sony Ericsson returns spook retailers


The manufacturer vows no repeat of W910i returns

Retail staff have said they are anxious about selling Sony Ericsson’s current handsets on the back of an exceptionally high level of returns of the manufacturer’s recent handsets.

Freezing and crashing issues beleaguered the C902, the W910i and the K850i in the summer, with some retailers claiming as many as 50% of handsets were being returned in some areas.

The software faults could mean that future Sony Ericsson customers will be more cautious about taking on new hardware.

But Sony Ericsson is confident that, after stringent testing, its new products will operate smoothly.

It will take longer for the amendments to reach retailers in the case of original and older stock. These models still carry the old software faults and need to be re-flashed with new software.

The longevity of the problem has caused some retail staff to suggest that they would not sell Sony Ericsson devices with the same enthusiasm as they did last year.

One Vodafone staffer said: ‘I’ve lost a lot of faith in Sony Ericsson.’

One independent dealer said: ‘Sony Ericsson used to be very reliable, but with the last few phones they aren’t.’

David Hilton, marketing director of Sony Ericsson, acknowledged there was a problem: ‘We had issues on those handsets; now all the ones we’re shipping have had those issues addressed. We are much more confident about new products and are confident we can reverse the apprehension.’

Sony Ericsson has reacted swiftly, claiming to have put new versions of software on recent phones in an attempt to reassure operator and retail handset buyers.

Sony Ericsson’s key Christmas handsets – the C905 and X1 Xperia – have undergone more rigorous testing on the back of faults on the previous handsets




[ This Message was edited by: Brightspark on 2008-11-08 05:07 ]
carkitter
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Posted: 2008-11-08 01:27
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Reacted swiftly to what?

Problems have been around in one form or another since the K750i. P990 and K850i were the worst examples but some issues seem consistant across the A200 platform. I cannot recall anyone here getting a admission from SE of a widespread problem.
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Bhavv
Nokia Lumia 920
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Posted: 2008-11-08 04:19
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Well, my K850i was updated to the latest firmware, and the camera button and lens cover both stopped working, and also so did bluetooth. They have had it sent back for repairs for 7 days now, I have no idea what theyre doing with it. Also, the blue paint on the D Pad and silver crap on some of the buttons wore off really fast, not only is it not reliable, it also degrades much faster then any previous model. K850i was just a joke from , surely they all sat laughing at every fan that bought one.
Brightspark
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Posted: 2008-11-08 06:11
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"I cannot recall anyone here getting a admission from SE of a widespread problem. "

don't think that's very likely
makbil
P990
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Posted: 2008-11-09 17:51
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I wonder what the return rate for P990 was, I would guess more than 50%... I had one refurbished replacement followed by a new boxed replacement.
The sad part is, almost everyone I know who uses SE phones have complaints about their device but most of them are not aware that they should return their phones for replacement. Definitely not a very encouraging situation for a company who wants to play with the biggies.
P990i: A mistake, a curse and a disgrace So I lowered my expectations and settled for a P1i. I couldn't keep my expectations so low for a long time so now I have an HTC Touch HD
SilveR.
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Posted: 2008-11-09 18:02
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K850 and P990 are history..

About W910, I have no problem with it.. I think most of them problem are K850, coz that early firmware caused lot of problems.. and the built quality if course...

The newer A200 phones don't have these problem any more.. so history won't repeat I hope..
Rookwise
Xperia X10 Black
Joined: Mar 22, 2004
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Posted: 2008-11-09 19:19
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@silveR. If you look through the various threads you will find that ALL the A200 handsets produced to date have been commented on having very similar faults/bugs etc.The most common of these is the restart/freeze/BROD and so on.P990 had similar problems which apparently was due to not enough memory but i doubt it was just that.IMO Sony Ericsson need to scrap the A200 platform completly as it's the main cause of the problem and step up on their QC.

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makbil
P990
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Posted: 2008-11-09 20:26
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On 2008-11-09 18:02:43, SilveR. wrote:
K850 and P990 are history..

Well, you can't just ignore a failure by saying it's history. That enormous failure will stick with SE for quite some time to come, there is no escaping that.
The only solution is for SE to come up with an exceptional device and let the blunder gradually disappear in light of that device.
Unfortunately, I don't see SE having that capability nowadays. For the past 2 years SE has been continuously going downhill in terms of design, build quality, quality control and quality of firmware.
P990i: A mistake, a curse and a disgrace So I lowered my expectations and settled for a P1i. I couldn't keep my expectations so low for a long time so now I have an HTC Touch HD
NightBlade
Sony Xperia T
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Posted: 2008-11-09 20:31
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On 2008-11-09 20:26:00, makbil wrote:
For the past 2 years SE has been continuously going downhill in terms of design

Ok, I don't agree on that one, at least.
SilveR.
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Posted: 2008-11-09 21:00
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I'm not ignore the history, I hope SE learned by the history from p990 and K850..

Just like firmwares quality and build quality.. No more K850 and P990 repeats..

Right now A200 phones are pretty stable..
Brightspark
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Posted: 2008-11-09 22:15
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"Right now A200 phones are pretty stable.. "
i suppose it's all relative. it would be reasonably stable compared to (say) a typical windows mobile phones on a typical bad day, but not all stable compared to a typical modern samsung or a moto non-smartphone.
if A200 is stable then i'm john wayne.



[ This Message was edited by: Brightspark on 2008-11-09 21:17 ]
Arne Anka
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Posted: 2008-11-09 23:53
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Well, then welcome to this forum John Wayne.
makbil
P990
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Posted: 2008-11-10 02:16
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On 2008-11-09 22:15:22, Brightspark wrote:
i suppose it's all relative. it would be reasonably stable compared to (say) a typical windows mobile phones on a typical bad day

How long have you been using a WM device? I've been using an HTC Tytn II for over two months and have found it very stable both with its original WM 6 and the WM 6.1 I've put on it.
Contrary to what you believe, WM is very stable and works almost flawlessly unless you introduce a problem by installing some unstable program..
P990i: A mistake, a curse and a disgrace So I lowered my expectations and settled for a P1i. I couldn't keep my expectations so low for a long time so now I have an HTC Touch HD
Bonovox
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Posted: 2008-11-10 02:31
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Lol John Wayne is dead much like SonyEricsson. Anyway im not shocked by any of this but reading alot of recent threads i have noticed less complaints from some of their latest handsets though i might be wrong. I have had my K800i for nearly 6 months with not one crash. Yet. Hated the W910i nasty over priced phone.
dualist
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Posted: 2008-11-10 11:41
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Got a W902 about a month ago and I love it. The initial firmware release is fast and stable - only had one spontaneous reboot so far.

SE seems to be cleaning up its act after the P990/K850 debacles.
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