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Stupid Orange adverts |
Bonovox
Joined: Apr 13, 2008
Posts: > 500
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What in the hell is the new Orange adverts all about. I just dont get it. They have wasted 30 million on an advertising slogan of I AM which is complete nonsense. What has any part of the advert got to do with mobile phones. The advert does nothing to make me sit up and say WOW I GOTTA GO OUT AND BUY AN ORANGE MOBILE PHONE. Its just complete pap and a waste of money. They should have spent 30 million on improving their service. Someone at Orange needs shooting. |
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Caspa
Joined: Nov 28, 2001
Posts: > 500
From: London, UK.
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I am the bit of dog poo I stepped in while walkikng to work on that summers day...
I am the vomit of the woman who puked on me as she stumbled out of that club I walked past on saturday evening...
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Wuz
Joined: Nov 01, 2002
Posts: 319
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When a brand's customer base is as universal as a mobile phone operators like Orange, the marketing strategy has to try to be lifestyle based. It has to try and appeal to anyone and everyone.
You can understand the initial brief the agency was tasked with.
What is difficult to understand is ho they got is so wrong in its execution and yet still managed to get sign-off from Orange's Marketing Director.
Agree completely with the original poster. |
jcwhite_uk
Joined: Feb 18, 2004
Posts: > 500
From: Dorset, UK Phone:Xperia Z1
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I have to agree that it is a rubbish ad campaign. Doesnt imply anything to do with their business at all.
Checkout my photos at My Website"Duct tape is like the force. It has a light side, a dark side, and it holds the world together." |
phonecrzy
Joined: Jul 19, 2008
Posts: 478
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the orange ad is sooooooooooooooooo anoying!
Why dont the have on like Sharpie at least it actully makes you want to buy a sharpie not annoye you every time that bloody advert comes on! If i see that ad 1 more time i am goging to kill the person who created orange.  p.s. i have a sharpie now, lol  (this sharpie ad: http://www.youtube.com/watch?v=5HKxAAip2sA )
[ This Message was edited by: phonecrzy on 2008-08-14 13:46 ] |
Bonovox
Joined: Apr 13, 2008
Posts: > 500
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Its just so stupid and a waste of money it wont help them sell phones. If they want to make it life style based then they should advertise their tariffs and how they can benefit your life style. So so poor. If someone had watched that and never heard of Orange before they would never know it was to do with mobile phones. |
aasimtom
Joined: Jan 30, 2007
Posts: 165
From: United Kondom
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When I watched that ad first time on TV, I thought that it could be a charity ad but at the end of the ad I came to know its orange. LOL
W980 X1 HBH DS220 ON Shure SE530
God, please forgive me when I Whine. |
max99
Joined: Nov 24, 2004
Posts: > 500
From: Manchester (@ Uni)
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fact that your all talking about it on here means its working !
It's clever and a good marketing campaign anyone who denies this doesn't know what they are talking about |
gola
Joined: Jul 17, 2007
Posts: > 500
From: South Africa
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On 2008-08-14 18:32:27, max99 wrote:
fact that your all talking about it on here means its working !
It's clever and a good marketing campaign anyone who denies this doesn't know what they are talking about
Ditto
"Getting wisdom is the wisest thing you can do!"
Proverbs 4: 7 |
jcwhite_uk
Joined: Feb 18, 2004
Posts: > 500
From: Dorset, UK Phone:Xperia Z1
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Its not necesarily a good marketing ploy as I know a few people who have said that is an annoying ad but cant remember who it was advertising.
Checkout my photos at My Website"Duct tape is like the force. It has a light side, a dark side, and it holds the world together." |
Bonovox
Joined: Apr 13, 2008
Posts: > 500
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Its an awful poor ad. How can it be clever. Tell me how its going to sell mobile phones. |
Daedalus85
Joined: Apr 23, 2007
Posts: > 500
From: Suffolk, UK
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It's probably not meant to sell mobile phones, but subconcoiously make you more aware of their brand. Three did it a while back with their very random TV ads. It's simply to make you think "what the hell is this?", therefore you notice it more, therefore you'll remember it, and then you see Orange at the end and it'll stick.
Must be working, it's got you all talking about it
My opinions on this forum are that of my own and not of the company I work for. |
dw123
Joined: Mar 25, 2002
Posts: 76
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I always think the ad is something for the NHS about STD's, the first one was the worst of the lot. |
Bonovox
Joined: Apr 13, 2008
Posts: > 500
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I have not started talking about it cos it got my attention. I talked about cos i think its just plain daft. |
Daedalus85
Joined: Apr 23, 2007
Posts: > 500
From: Suffolk, UK
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But therefore, it caught your attention.
People don't make this much fuss over most other adverts, so clearly it's stuck with you, even if you do think it's a bit crap. Doesn't matter what the content of it is, it's phsycological, thats the whole idea.
My opinions on this forum are that of my own and not of the company I work for. |
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Posted: 2008-08-14 01:59
