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Author sony+ericsson a good idea or a bad idea???
bart
Ericsson T68
Joined: Feb 03, 2002
Posts: > 500
From: Flanders
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Posted: 2002-02-14 10:26
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what do you think???
With Ericsson and Nokia gone: we must keep their spirits alive and buy JOLLA or YOTA
T68 Jesper
T68 grey
Joined: Dec 27, 2001
Posts: 30
From: Denmark
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Posted: 2002-02-14 10:39
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I think that Ericsson and Sony going together is the best thing that could happen. Nokia was getting to big and sat on the market. Now that Ericsson and Sony are together they have the money to develop some more phones like T68

Jesper
arroyootje
C902 Black
Joined: Feb 01, 2002
Posts: > 500
From: UK-Belgium-Azerbaijan
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Posted: 2002-02-14 10:42
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I suppose it's a good idea, cos they're both manufactures of gsm's so i think two brains are better than one...don't you?

mhorton
T68 grey
Joined: Jan 13, 2002
Posts: > 500
From: UK
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Posted: 2002-02-14 11:48
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I think the same. Sony + Ericsson will have Nokia shaking in there boots
smason5
T68 gold
Joined: Jan 25, 2002
Posts: 34
From: Scotland
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Posted: 2002-02-14 12:38
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I don't think Nokia are that fussed - Ericsson *had* to merge with someone because they were doing so badly - they are just cutting costs.

The only advantage to Sony and Ericsson merging is that they save on development costs.
Hopefully we get some benefits too.
Has anyone tried a Sony phone ? Is it's T9 faster and better than Ericsson's ? I bet it is. Hopefully that's one thing that will be inherited from Sony as Ericsson's must be the worst.
Diego
T68 grey
Joined: Jan 22, 2002
Posts: 121
From:
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Posted: 2002-02-14 14:55
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I think it's the greatest idea that ericsson has had ever.
IllanaDX
T68 grey
Joined: Jan 17, 2002
Posts: 31
From: Spain
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Posted: 2002-02-14 15:16
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First of all, every fussion is a bad new for customers. The less manufactures, the less competitive market. That's not good for us.

I'm afraid of SonyEricsson becomes a new Nokia. Hey! I don't hate Nokia, but... Ericsson look for innovation, not for marketing (like Nokia). It's always the same: Macintosh-DOS, Nintendo 64-PlayStation, Ericsson-Nokia...

Ericsson was in the right way with their T-xx phones. Maybe don't need Sony.

However, Sony can improve Ericsson phones with (for example) Memory Stick tecnology and so on, so.. Welcome Sony, but don't forget everything Ericsson means.

Regards
jh67
S700
Joined: Nov 30, 2001
Posts: > 500
From: denmark
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Posted: 2002-02-14 16:18
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Sony is very good at making consumer-products and electronics. And they're very good with sales/marketing.
Think about Playstation, walkman and so on.

Ericsson are good with new technologies, and building phones.

Some years ago Ericsson did exactly the same as Nokia,..e.g. didnt listing to the consumers,.. and look where that put them !
Thats why I dont believe. they will make the same mistakes again.

I do believe that Sonyericsson are a good company,..and yes, it was the right thing to do.

I also believe that both Sony and Ericsson made the right choices.

Hmm, one thing I have thought about, is the nametag on the phones. Some said, that they would come up with a new name,..wonder if that will happen.

Jan






IllanaDX
T68 grey
Joined: Jan 17, 2002
Posts: 31
From: Spain
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Posted: 2002-02-14 16:32
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How about "EricsSony"?

Just kidding.

Regards
allexdos
T68 grey
Joined: Feb 11, 2002
Posts: 184
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Posted: 2002-02-14 16:35
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Yeah i agree with Ilana! Competititon will decrease and this should increase the average price of the phones. But SE will have lower cost functions if they comobine their total outputs to one output. The will also save on R&D although those costs are not cash flows, it would not necessarliy be passed down to the consumer.

Overall, I think sonyericsson will be more expensive compared to the equivalent ericsson or sony mobile.

Market speculations suggest that sonyericsson may become the Nokia of old!

We think that for high end consumers (T68), this merger will be beneficial as they will make much improved phones that may have no close substitutes but of course higher prices. This should allow SE to maintain a good level of higher-spending high-end consumer

But for the low - medium user, this merge will mean more expensive prices and not necessarily better technology than present, but improved styling.


Overall i think we will all end up paying more per handset, not totally justified by better technology/pricing due to decreased competition.

We forcast excellent phones with very high price tags to appear from SE.
Orka
Xperia X10 Black
Joined: Jan 01, 2002
Posts: 310
From: Greece
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Posted: 2002-02-14 17:46
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Economically speaking its a very smart move. To be honnest I believe that in the near future the "joint venture" story would be the only fisible solution for a company to survive I agree with Jan: Sony is very good in promotion and Ericsson on the other hand is very strong in devolping new technologies but lacks marketing. So, Nokia with poor products compare to Ericsson's had enough space to expand because of good marketing.
My opinion is that at the end, consumers will gain something from this story. AT least I suppose we will have better products. Although I have to admit that I am not brand oriented consumer. I mean I don't really care if the phone I have is made by Ericsson or Nokia. I preffer to have the best possible product my money can buy.
Of course we must always rember that European consumers differ from Americans or Japanese consumers. Many Japanese corporations are trying hard to enter the European market. Europeans have eclectic tastes and they preffer quality instead of quantity. So, under this scope, Sony is happy because a new market is open. I am not sure, though, if the oposite is also true (European want to enter the Japanesse market).



[ This Message was edited by: Orka on 2002-02-14 17:51 ]

[ This Message was edited by: Orka on 2002-02-14 17:52 ]
bahraini
Sony Xperia Z5 Compact
Joined: Nov 27, 2001
Posts: 361
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Posted: 2002-02-14 18:31
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i think its a good idea, cuz lately sony came with very strong mobiles with superb technology . we all know that sony is alomst the biggest and the most advanced company which deals with electronics. remeber the cmd z5 when it came to the market how strong it was, and still they are giving new idea which no ericsson or nokia thought about , like the memory stick which gives you unlimited memory and the biult in mp3 player...etc... while ericsson was till near time was doing very bad and lost alot in the market. so with these merge , i think we will get something which we never thought about and will remove nokia from the way.first is the new silver phone:)this is only the begining.. and who said it will decrease the compitition?? i believe that there are many other companies or what do u think?
bart
Ericsson T68
Joined: Feb 03, 2002
Posts: > 500
From: Flanders
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Posted: 2002-02-14 21:16
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i dont think its a good idea ericsson was going the good way with its T68 an T39 (and later the RX-1)
also the prototype phones were looking good.
sony is very lucky!
With Ericsson and Nokia gone: we must keep their spirits alive and buy JOLLA or YOTA
jamojdm
T610
Joined: Jan 13, 2002
Posts: 290
From: Manchester - UK
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Posted: 2002-02-15 00:51
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Well so far i have still to see the benefits as both companies still have their own individual phones. But when they start designing together i'm sure it will really pay off.

Sony have things on their phone that are better than Ericsson, and Ericsson have better things than Sony. Put them together and u get a superphone


Jamo
allexdos
T68 grey
Joined: Feb 11, 2002
Posts: 184
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Posted: 2002-02-15 02:02
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Put it this way... ericsson and sony did not decide to merge for one reason only!!

Ericsson is the worlds largest telecoms provider of equipment. This division always performed well financially. It was the handset division that caused ericsson overall to lose share value.

Ericsson always made popular phone that sold well but often made huge loses per project, such as the R520 ($10 loss per unit)

They then decided either to resturcture the group as they did. Flextronics now make their phones but that was not financially adequate as their future prospects were forcased in red.

To cut it short, sony and ericsson thought that they would be ideal partners..... It is more a financial rather than technological advance that ericsson and sony had merged for..

I am part of a business analyst group and we forcast overall that this is a good move compared to what ericsson and sony would have headed if the merger had not taken place.

Ericsson would have otherwise have sold its handset division to another company and who knows what crap they could do.

Personally, we think that ericsson could have brought in new management that dealt with large corporate retailers with experience at high level verge of bankrupcy!
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