BobaFett Joined: Jan 06, 2004 Posts: > 500 From: Kamino (wish it would be Lund) PM, WWW
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"EA CEO John Riccitiello was the first to admit at last week's D.I.C.E. Summit that his company had made a number of costly mistakes that have opened the door for market-share challengers such as Activision in recent years. However, yesterday EA laid out a wide-ranging counterattack to fend off would-be third-party publisher kingpins. Specifically, the company officially confirmed the next installments in the Burnout and Skate franchises, and also dated Will Wright's long-awaited "sim everything" Spore. EA further said that it expects to increase revenues by an astounding 71 percent to $6 billion for its fiscal year 2011, which ends March 31, 2011.
However, while promising massive revenue gains is one thing, actually delivering is something else altogether. Although the jury will be out for another three years, Pacific Crest Securities analyst Evan Wilson believes EA's rosy projections are entirely feasible, though not exactly assured.
"EA has given us the best case yet that it has overcome its addiction to spiking development costs, game delays, poor game quality, and lackluster innovation," said Wilson."
http://www.gamespot.com/news/6185976.html
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