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Can P800 save SE? |
the-three
Joined: Dec 20, 2002
Posts: 10
From: Australia
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I'm a new member, a Ericsson supporter, and I've been reading the Esato forum for more than a year since I've bought my T39m.
The fact for SE is, they're losing big money, share price is at its all-time low in Nasdaq, and of course losing market share from the previous no.1 in the mid to late nineties to currently no.5 behind Nokia, Motorola, Samsung and Siemens in that order.
Why Ericsson fall? I think the main reason is the so called "fashion" in mobile phone market, people, especially here in Asia tends to like small phones, without antenna, like games, and good looking phones.
Ericsson fail to catch up this trend at all....or maybe too little too late. Nokia, do it very well in the past few years, they made shit phones (techno-wise) but they're good looking and appeal most people. And also the reason why Samsung is so successful currently in Asia (good screen and sound, ppl don't care it haven't got GPRS, bluetooth or not). And the trigger of Ericsson failure is the love or hate t28, know as the "radiator" among my friends, poor software, battery as well as high radiation bring Ericsson brand equity down to nothing.
All the P800 admirer love the tech, usability, and so on with the phone (so am I). But is it the phone most people want? Other ppl say it's a brick, the color is ugly, the style is ugly, and so on...
Say for my t39m more than a year ago, it got everything by its time, but it still can't compete with things like Nokia 8210 or 8250 that without anything like bluetooth, EMS and GPRS. Why? Because Ericsson is doing the wrong thing in the wrong time and in the wrong place. Bluetooth is never a matter until late this year, and the handfree..was too expensive to have one at that time (though i got it myself, the first gen bluetooth handsfree  ), GPRS was even not yet supported by some operator. These functions are useless to most ppl. Most people want a good looking phone with good games and without antenna....ah....Ericsson miss it all. period.
Then t68 comes into the party, it seems SE got it right....almost. But what happen when it roll out at the beginning? Shortage, true, shortage, production cannot up with the huge demand, logistic problem can't deal let the phone appear everywhere in the world...when SE fix all these matters, it's again...too little, too late, competitors kicks in and SE is almost kick out. Still, I admit that t68m/i is a very good phone by its time.
What happen to P800? too little too late, I'm afraid, although I'm still waiting it, my friends are all spending its money on Samsung 208/100, Nokia 7210/6100/6610, Panasonic GD87, Sharp GX10/12 and even buy a new Palm or PPC (luckily nobody want to go for the Finnish brick 7650 ) Yeah, I agree ppl on this forum said none of those devices can match P800 and P800 is a unique phone, but I again saying that SE is making another mistake again, timing is damn poor, marketing is damn poor, as every poor ppl here waiting since October and nobody from SE tell us what happen to P800.
My advice is.....get Nokia marketing manager to SE to do the marketing if the ppl there are still too stupid to realise that. But never let ur engineering away to ur competitors, SE is still the best in my opinion. And hope SE will get it right....soon.
P.S. Hopefully, I'll get a P800 when i go to HK this weekend as HK is the luckily chosen ONE by SE.
P.P.S. Feel free to criticise me.
/..One size can't fit all../ | |
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gadgetboytom
Joined: Feb 12, 2002
Posts: > 500
From: London
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if the p800 sells like it has been in sweden then the answer is yes
the phone is incredible
P1i and E51 |
AIKVISST
Joined: Dec 18, 2002
Posts: 17
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Nokia havnt come up with no more than SE, just same mobiles with various covers....  And since way back in the day ( talking 1½ year ) SE have been making phones with integregrated antenna.... |
Zvika
Joined: Dec 14, 2002
Posts: 38
From: Israel
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Same as what @Gadgetboytom said, if the P800 does really keep up this rate , SE will be saved
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jalu
Joined: Oct 25, 2002
Posts: > 500
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I agree with the new guy on this...
It saddens me to say it but  do appear to have a worrying lack of design. People want phones they can show to their friends and compared to Nokia's latest offerings, 's t300, t100 et al are worryingly ugly.
The t68 is a stroke of genius and was, when it came out, the most beautiful thing on the market.
However, have failed to make another startingly beautiful phone and seem to have resorted to square, blocky things.
Surely they can get back some of the style they had? They were pretty stylish before the merger and Sony do have a reputation for creating beautiful things.
Where did it go wrong? 
Jalu
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the-three
Joined: Dec 20, 2002
Posts: 10
From: Australia
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If the phone is available now everywhere in the world, the answer may be yes....and mind that....the P800 is not everyone cup of tea. However, for most of us, need to wait until January, or even Feburary or March, which by that time the market will be totally different. Not everybody is as lucky as the chosen ones.
/..One size can't fit all../ |
thanasis
Joined: Mar 07, 2002
Posts: 204
From: London & Athens
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I think that SE's future lies in the T300. If that sells well then the masses will have acquainted themselves with SE, and SE phones will sell easier. SE has established itself with high end users, due to the success of the T68i, that is why i feel that it will have no problems selling the P800.
There is a a smart strategy in economics... First build your name with expensive high end products (i.e mercedes, bmw) then you will win over the masses when you release cheaper products. It does not always work, but it is a solid move! |
the-three
Joined: Dec 20, 2002
Posts: 10
From: Australia
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I've heard from the news that Sony is not getting along well with Ericsson in the SE joing venture....Ericsson think that they may be the same or better off without Sony since they're bringing mostly technology to the table....Sony is just bringing..ah..MS, some multimedia, and their marketing ppl are not yet doing their job.
/..One size can't fit all../ |
AIKVISST
Joined: Dec 18, 2002
Posts: 17
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I dont think nokias phones is so good looking anymore... SE have catched up there... Just look @ the covers for 3510i... |
Oblomov
Joined: Apr 07, 2002
Posts: 121
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Well in my opinion, the p800 will not and can not save Sony Ericsson, the p800 is a fantastic device, but it is not for the mass market and will thus not sell enough units to by itself turn the company around (especially as SE as usual can't deliver enough units to the shops when it's new and hot...) Ericsson just must get better at logistics and get the devices to the shops in line with demand.
I don't think is doomed (yet) but the p800 is not enough by itself. The T68i is still selling very well for an expensive model, but it's over a year old and need replacement, even if there is nothing wrong with it. I think should consider doing a Nokia and make a "new" T300 with a new form factor to attract a few extra punters while the world is waiting for the T68 II with everything from the old one + better display, java, polyphonic ringtones etc.
/H  |
the-three
Joined: Dec 20, 2002
Posts: 10
From: Australia
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I agree that Nokia go to a wrong way in design....3510, the new brick....and 7210, 7250 are awful....the keys are difficult to use.
But still, 7210 is still selling very good in HK...and 3510 is far cheaper than T300....and ppl seems still not that appreciate with the way MMS. and it's too expensive for those young kids who like to use it.
and don't forget Samsung and Panasonic, they sell very good in Asia, just behind Nokia in most Asian countries.
/..One size can't fit all../ |
the-three
Joined: Dec 20, 2002
Posts: 10
From: Australia
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Quote:
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On 2002-12-20 16:38, Oblomov wrote:
Well in my opinion, the p800 will not and can not save Sony Ericsson, the p800 is a fantastic device, but it is not for the mass market and will thus not sell enough units to by itself turn the company around (especially as SE as usual can't deliver enough units to the shops when it's new and hot...) Ericsson just must get better at logistics and get the devices to the shops in line with demand.
I don't think is doomed (yet) but the p800 is not enough by itself. The T68i is still selling very well for an expensive model, but it's over a year old and need replacement, even if there is nothing wrong with it. I think should consider doing a Nokia and make a "new" T300 with a new form factor to attract a few extra punters while the world is waiting for the T68 II with everything from the old one + better display, java, polyphonic ringtones etc.
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I agree on Oblomov that P800 is not entirely for mass market. That's why I said it's not everyone cup of tea. SE need to put effort on its mass market model right, i.e. T300, SE may try put different cover on T300 to attact different market segments. And the t68 II may needed in a hurry to occupy the middle market to compete with things like 7210/6610/6100 or Siemens S55
/..One size can't fit all../ |
jb
Joined: May 21, 2002
Posts: 303
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P800 will not keep this rate and this price. However, it might still help "saving" SE.
We have to consider some things:
* SE is swedish
* It has been long-awaited
* It is top of the line
Most of the current buyers are "innovators"; techno geeks, teknikbögar. They "just have to have it" and hence the price is high; it will go down no doubt.
One of the reasons SE is losing money is their lack of products at the moment. Most probably; LOTS of money is going into i n v e n t i n g whatever has to be invented (in terms of design, usability, features). Even neonode might be behind them when they finally reveal the results - no one can know.
Since the only actually new product since last year is P800; they are for sure developing new things behind the curtains. When the new line, platform, whatever comes out everything will be clearer.
P800 is their flagship and the probably only the first of a line of smartphones. It won't save SE (like T68i) but it is neither insignificant.
[ This Message was edited by: jb on 2002-12-21 02:12 ] |
pachy
Joined: Nov 05, 2002
Posts: > 500
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P800 will be ((((( THE ))))) phone to have in 2003, everyone who sees it will want it. but it will only save SE if they WANT to stay together, like ANY relationship. (i persuaded alot of my local crowd to get the t68/i,& they now trust my judgement & will also go for p800). |
navy77
Joined: Dec 26, 2001
Posts: 37
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P800 will sell good, however somethng must b done to get rid of
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Posted: 2002-12-20 16:24
