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Author Sony Ericsson eyes big '08 North America push
goldenface
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Posted: 2008-01-08 09:46
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Sony Ericsson eyes big '08 North America push

LAS VEGAS (Reuters) - Sony Ericsson is planning a big push into North America in 2008 and hopes to move to third place from fourth in the global market in a few years, the company's new president, Hideki Komiyama, said on Monday.


The mobile venture of Ericsson has had less success in North America than in other regions but aims to change this by introducing more phone models and selling some of them in North America first.

"North America is one of the areas in which we have a market presence that is limited," Komiyama said in an interview with Reuters at the Consumer Electronics Show in Las Vegas, his first press interview since taking on the new job in November.

"Now we're starting to set the ground for future years. We think we're ready to take off," he said.

The company's North American president, Najmi Jarwala, said, "Sony Ericsson will be bringing the largest portfolio of products we've ever had to North America in 2008."

Sony Ericsson, a seven-year-old company, trails Nokia, Samsung Electronics and Motorola in the global mobile phone market.

(Reporting by Georgina Prodhan, Sinead Carew; Editing by Gary Hill)

source:reuters
Muhammad-Oli
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Posted: 2008-01-08 10:16
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Does that mean less 3G phones?
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goldenface
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Posted: 2008-01-08 10:20
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I suppose it means more quad-band HSPA devices.


goldenface
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Posted: 2008-01-08 15:43
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Updated - with more words from Hideki Komiyama.
*Jojo*
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Posted: 2008-01-08 15:48
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now has a - Jap, president It will be a loong way to BEAT the top-seller, Motorola I guess [addsig]
BobaFett
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Posted: 2008-01-08 15:55
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"I was wondering about eating Swedish meatballs and Japanese sushi all together. How do you digest this company?" he said. But the job had turned out so far to be "very interesting and very exciting," he added."

of course it interesting and exciting. finally our asian friends asw what quality means and the swedish guys showd them, how to make a fone, instead of cheap toys...
but seriously, is se still focusing on the middle and low end market so hard? guess they have no idea what and how to do, so they still go in circle and try to sell an endless ( but for now really boring imo ) cyber crap and walkman crap. still no new ideas, still no development. sorry, but to increase cam mp and offer bit better music quality i cant and wont call development


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[ This Message was edited by: BobaFett on 2008-01-08 15:01 ]
bart
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Posted: 2008-01-08 16:04
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SE lacks innovation, a thing ericsson had.
Didn't SE say they were going for the US, Indian and also Korean market last year? Its like all those smokers who promis to quite after new year.
With Ericsson and Nokia gone: we must keep their spirits alive and buy JOLLA or YOTA
Hlcn Twst
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Posted: 2008-01-08 16:10
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This hopefully means a lot more phones that combine Quad-Band GSM and Tri-Band 3G. But I won't hold my breath, since said the same thing last year - and all we got was the "fix me" edition of the K850i, and a girly toy called the Z750a.
NightBlade
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Posted: 2008-01-08 16:12
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On 2008-01-08 16:04:26, bart wrote:
SE lacks innovation, a thing ericsson had.
Didn't SE say they were going for the US, Indian and also Korean market last year? Its like all those smokers who promis to quite after new year.


That, more or less, has been done as promised. (especially the Indian part)

[ This Message was edited by: NightBlade on 2008-01-08 15:13 ]
BobaFett
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Posted: 2008-01-08 16:15
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yeah, but with those low and mid range fones se just blame itself. if they wanna foucs on asia, ok, but NOT on the price to forget europe....
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NightBlade
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Posted: 2008-01-08 16:21
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Maybe that was a year-specific focus/strategy.
I think it'll be otherwise this year.
Aivar
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Posted: 2008-01-08 16:23
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On 2008-01-08 16:10:23, Hlcn Twst wrote:
This hopefully means a lot more phones that combine Quad-Band GSM and Tri-Band 3G. /---/


I guess that you are right. And the next step is maybe even quad-band GSM with quad-band 3G. I mean, they should add the new UMTS freguency 900 Mhz, which I know is used for example in Finland (by Elisa).

(There is also the other new 3G frequency - 1700 Mhz, used for example by eMobile in Japan)
Hlcn Twst
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Posted: 2008-01-13 23:00
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Pretty soon, phones will be more radios than anything else! A truly "world" phone will need -

GSM: 850, 900, 1800, 1900 MHz
3G: 850, 900, 1700 x 2, 1900, 2100 MHz

Hopefully the now-reopening 700 MHz band will be truly global and simplify this mess.

Finland is part of Europe, the last time I looked at a map, so why are they developing their own spectrum?

carkitter
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Posted: 2008-01-14 00:53
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So if sells a boat load of phones will Esato pick up a whole lot more US members?



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[ This Message was edited by: carkitter on 2008-01-13 23:57 ]
mobse
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Posted: 2008-01-14 01:01
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Good manners and welcoming spirit for the upcoming Esato US push.

Westward ho!
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