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CES 2008 - what will we see from Sony Ericsson? [article] |
Mizzle
Joined: Oct 06, 2006
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In this blog post I’ll be doing a little foreseeing and will try to put into words what might happen at this year’s CES show in Las Vegas - Sony Ericsson products - and possibly some strategies - of course. CES starts at the 7th and ends on the 10th this month. So, lets get on with it…
 Last year at the CES show, Sony Ericsson announced the low-end W200 music phone and previewed the W880, which was then later announced on the 6th of February, about a month later. Furthermore they announced a few accessories.
The year before this they announced the W810 music phone and the portable speakers MPS-60. Again, music focused products.
This pattern is most likely to repeat itself yet again, meaning that Sony Ericsson will only announce music oriented products. This could very well be about 2 mobile phones and a few accessories for these (speakers). If we’re lucky, we’ll also see some camera related products.
 But lets stick to the ones that are obvious to be announced - Walkman products. First of all, why am I saying two phones? Well, in 2006 the Japanese/Swedish manufacturer announced one phone and in 2007 they announced one and “previewed” another. This year I’m sure they’ll take a small step up the ladder and announce 2 phones. This will most likely be one low-end music phone for entry level countries (slight chance of a Sagem user interface?) and a mid to high-end music phone.
Accessories will most likely be a set of speakers and nothing more. Some camera accessories are however needed (mainly due to the lack of proper zoom in the Cyber-shot branded phone segment), so it’s not unthinkable that this could be showcased at CES as well.
 Where does that leave the “real” camera phones then? Well, I hardly ever say never and an announcement of a mid-end phone in the K-series at CES is not unthinkable, but for me it’s quite doubtful.
If we look aside from CES and instead look at bit further into the future, we’ll see that a bunch of generic phones are yet to be announced. As far as I see it, there are two possible announcement dates shortly after CES - one could shortly before 3GSM (around end of January / early start of February) and the other during 3GSM (11th - 14th of February). W380’s generic brother, supposedly to be named Z555, has yet to appear and the Z660 I’ve shown you all has not been announced yet either. There is of course also Sony Ericsson’s mysterious ‘P5′ (I think this will not be the final name!) - expect an announcement of this around 3GSM, where you can expect most of the other rumoured phones to be announced as well. Availability of them all will be Q2 / Q3.
Where does this leave the codenamed ‘Maria’ with focus on usability, user experience and media? If it’s a Walkman phone, then there’s a spot open, isn’t there? 
Source: USEB
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kenoby
Joined: Dec 17, 2007
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Vey nice intro mizzle! Hopefully they bring something nice there.. |
razec
Joined: Aug 20, 2006
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I just expect more UIQ models this year. When it comes to technology SE has just lost it's glory Nokia and HTC are the major Boomers last year. SE should take that seriously as their established name (the way they used before) as "innovator" and "Technologically advanced" has been degraded for some long time already.
~19 years at Esato |
Mizzle
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Thanks 
There will definitely be more UIQ phones coming out this year. Having said that, I can't however promise what manufacturer they'll come from. Motorola will focus a lot on smart phones this year, and we can only pray that Sony Ericsson will do the same and also some feature phone-like smart phones (i.e. W960).
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turboy
Joined: Jul 01, 2004
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As far as I can see, SE are not present on the exhibitors list...
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gola
Joined: Jul 17, 2007
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From: South Africa
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All i can say is goodluck to SE,they are going to need it...
"Getting wisdom is the wisest thing you can do!"
Proverbs 4: 7 |
darknoob
Joined: Feb 26, 2007
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Sony is
http://www.sony.com/ces/index.html
(click on cellphone icon) |
Mizzle
Joined: Oct 06, 2006
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And  will be present as well. Just got the confirmation from Elona Hoxha at Sony Ericsson.
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goldenface
Joined: Dec 17, 2003
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From: Liverpool City Centre
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Thank you Mizzle, you are a wonder. 
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Mizzle
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On 2008-01-04 14:54:37, goldenface wrote:
Thank you Mizzle, you are a wonder.
I know
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Mizzle
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Also, Aldo Liguori from is going to be there at CES. He's the Head of Global Communications & PR at Sony Ericsson, so something is definitely going to be announced
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goldenface
Joined: Dec 17, 2003
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From: Liverpool City Centre
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Very interesting.
Sony Electronics is holding a press event: January 6, 2008, 4:15 PM - 5:15 PM LVCC, Central Hall, Booth 14200. That might be the one we're interested in.
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Mizzle
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They'll be focusing on three days around CES - the 6th, 7th and 9th. The first day will be about mobile TV and video and also music. The next day will be mobile platforms 2.0 (;)) - the next generation mobile platform. And the last day will be something about music again and ways of getting it on the phone (streaming, wlan, etc.)
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goldenface
Joined: Dec 17, 2003
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From: Liverpool City Centre
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So they might be showcasing their new UI of which pictures appeared in the rumours thread - hopefully it will be a bit more than a slide-show this time around.
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Mizzle
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Could very well be. But so far, it looks like I was right about my assumptions about music phones
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Posted: 2008-01-03 23:35
