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Cool To Drool...? |
jalu
Joined: Oct 25, 2002
Posts: > 500
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Check this out, from techy website silicon.com:
Sony Ericsson kicks off worst ad campaign the mobile world has ever seen
There are times when bodily fluids just shouldn't see the light of day. Perhaps the people at Sony Ericsson don't realise that. Today they kicked off what could be the worst advertising campaign the mobile industry has ever seen.
That's right - the worst advertising campaign the mobile industry has ever seen.
Around the world, in different markets at different times over the past 20 years (or thereabouts), there have been some dreadful promotions, but we'd be hard pressed to find one like 'Drool'.
We'll call it that because, for one thing, we bet that's what the trendy agency that created it pitched to the suits. The other reason is that Drool is its official name. Check out www.Drool-UK.com for the full horror.
The idea is that the handset company's T300 phone - which Sony Ericsson is ridiculously trying to get us all calling 'The Bar' (bit close to 'The Brick', no?) - is so good it makes us drool with desire.
Now, the T300 isn't a bad phone (see: www.silicon.com/a56737 ), but watching people spew phlegm, even designer gob from the mouths of models straight from GAP adverts, isn't fun.
Odds are Sony Ericsson - the same Sony Ericsson that asked for more money from its parents - is looking for the type of exposure this will bring. It may even claim people have missed the joke. We can see the ad agency twentysomething smiling right now.
But if you were in the drool top five the site lists - comprising Anish Kapoor, Miss Dynamite, Donnie Darko and Radio 4 (not the station stupid - that's so unDrool - we're talking the band) then you'd be consulting lawyers now. Or maybe we're the weird ones.
Has  gone nuts?
Does it actually WANT to sell t300s or what?
Jalu
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MrSavoy
Joined: Oct 04, 2002
Posts: 267
From: NY, USA
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In thw world of advertising and brand recognition, theres no such thing as bad PR. AS in this case, most likely they are hoping to create a stir of mixed emotions and get alot of media attention. Don't you think they know that an ad campaign based on "drool" is totally and utterly ridlicous? Sure they do, but its designed to attract attention which is seems to be doing already. |
drow
Joined: Aug 27, 2002
Posts: 224
From: Denmark
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LMAO! Yuck! A tad funny still though  |
Oblomov
Joined: Apr 07, 2002
Posts: 121
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When I checked up the Drool (tm) link my first thought was that this must be a parody, it is really the worst!
Very well in the same league as the well known Swedish company that tried to sell vacum-cleaners in the US with the fantastic slogan "Nothing sucks like an Electrolux" (it had actually worked in in the UK)
/H 
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Oblomov
Joined: Apr 07, 2002
Posts: 121
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Additional, look here:
Phone giant opts for 'dogverts'
http://news.bbc.co.uk/2/hi/uk_news/2577671.stm
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Posted: 2002-12-10 17:31
