Esato

Forum > Sony Ericsson / Sony > General > Sony Ericsson Faced with Devastating Decline - Reuters

Author Sony Ericsson Faced with Devastating Decline - Reuters
Ruvjet
T68 gold
Joined: Mar 22, 2002
Posts: 268
PM
Posted: 2002-11-26 21:27
Reply with quoteEdit/Delete This PostPrint this post
taken from bloomberg.com

Manufacturer Q3 2002 Q3 2001

Nokia 35.9 34.1
Motorola 14.4 15.2
Samsung 10.6 7.5
Siemens 7.8 7.5
Sonyericsson 4.8 7.4
others 26.4 28.3

In summary, are falling, Samsung are closing rapidly on Motorola and Nokia acheived 51% in Western Europe for the first time, 35.9% worldwide.

[ This Message was edited by: Ruvjet on 2002-11-26 23:21 ]
nookiehunter
P900 no flip
Joined: Aug 04, 2002
Posts: > 500
From: My I-Mate JasJar
PM, WWW
Posted: 2002-11-26 22:47
Reply with quoteEdit/Delete This PostPrint this post
i cant believe SE has fallen to Samsung... this is terrible...
I Came...
I Saw...
I Kicked Ass...
Ruvjet
T68 gold
Joined: Mar 22, 2002
Posts: 268
PM
Posted: 2002-11-27 00:23
Reply with quoteEdit/Delete This PostPrint this post
Technology - Reuters
Sony Ericsson Faced with Devastating Decline-Study
Tue Nov 26, 2:45 AM ET

Add Technology - Reuters to My Yahoo!


AMSTERDAM (Reuters) - Mobile phone maker Sony Ericsson (news - web
sites) needs to bring out new products soon if it wants to halt a
devastating sales decline, Gartner Dataquest said on Tuesday as it
published third quarter handset sales statistics.


The numbers showed that Sony Ericsson, a joint venture between Swedish
mobile equipment maker Ericsson and Japan's consumer electronics giant
Sony sold only five million cellphones around the world in the third
quarter.


This compares with over 8.5 million sold by Ericsson and Sony before the
merger, in the same quarter a year ago. The venture's market share
dwindled to 4.8 percent from an estimated 8.8 percent. "It was another
devastating quarter. Unless the joint venture starts to deliver, and it
needs a superb product launch at CeBIT (electronics trade show in
March), it's going to be very tough," said market analyst Ben Wood.


Sony Ericsson has said it aims to become the world's leading mobile
phone maker by 2006, but is still losing money. Ericsson said separately
on Tuesday it would need to pump more money into the venture in 2003 to
see it through to profitability.


Gartner measures how many handsets are sold to end-users (sell-through),
unlike rivals such as Strategy Analytics which measures how many
cellphones have been shipped to distributors, operators and retail
chains (sell-in).


Gartner's numbers revealed that Sony Ericsson's quarterly decline is
even worse than Strategy Analytics's numbers suggested last week,
meaning that more Sony Ericsson's models are shipped into the
distribution channel than actually sold to consumers.


NOKIA (news - web sites) WELL PLACED


Market leader Nokia from Finland came out at 35.9 percent market share,
up from 34.1 percent in the year-ago quarter and 35.6 percent in the
second quarter of this year.


A new line-up of models has put the Finnish company in a very good
position to extend its lead, Wood said, but it would be "nearly
impossible" for Nokia to achieve its medium-term target of 40 percent by
the fourth quarter.


Wood also said that the fourth quarter with the Christmas holidays was
losing some of its importance as the "make or break" period of the year
for the handset industry, because Asian sales, spurred on by Chinese New
Year in the first quarter, have also become very important for global
revenues.
(Story continues after advertisement)


Like Sony Ericsson, U.S.-based Motorola also came out much lower in the
sell-through to consumers, at a global market share of 14.4 percent
compared with Strategy Analytics' 16.7 percent.

"Motorola looks increasingly exposed to uncertainty in China and the
United States -- as these two countries now account for more then 50
percent of Motorola's quarterly sales to end-users," analyst Ann Liang
said in a statement.

South Korea (news - web sites)'s Samsung powered ahead, taking a 10.6
percent market share compared with 7.5 percent a year ago with its color
display and polyphonic ringtones models.

Number four Siemens AG (news - web sites) from Germany, which in
contrast to Samsung focuses on very low-end models and has one of the
lowest average selling prices in the industry, saw its market share rise
to 7.8 percent from 7.5 percent a year ago.
jb
T65 blue
Joined: May 21, 2002
Posts: 303
PM
Posted: 2002-11-27 03:29
Reply with quoteEdit/Delete This PostPrint this post
i think this is teaching SE cost-effectiveness and being \"leaner\". when the new models come out and are well-received, this will be a benefit.

This post was posted from a R600

fu|at^t68
K700
Joined: Sep 14, 2002
Posts: 365
From: Selangor, Malaysia
PM
Posted: 2002-11-27 04:33
Reply with quoteEdit/Delete This PostPrint this post
well.... for a phone who don't do lots of advertisement like SE. i strongly agree that SE have thier advantage. SE not like others phone manufacturer. they keep telling the consumer how cool to hold thier phone.

i guess the statistic is ok for SE. only by coming up a T68i their reputation went up. guess if more model phone come out for different group of people. thier sale will get better.

p.s. T68i for professional and executive people

T68, J200, K700i, P900, HBH-30, HBH-660
GTakacs
T610
Joined: Nov 21, 2002
Posts: 68
From: USA, Fort Worth, TX
PM, WWW
Posted: 2002-11-27 04:40
Reply with quoteEdit/Delete This PostPrint this post
I truly think the T300 will be a hot seller, They can't keep them in stock here in the US. And since this is the first camera phone for T-mobile (or anyone else for that matter in the US) with its $100 price tag it will be an excellent stocking stuffer right around Christmas. I just hope that SE can keep up production to meet demand and may come up with a couple of new phones while they are at it. It is just sad to walk into a store and the only SE phone is the T300 (they discontinued the T68m on T-mobile).
That's my story and I'm stickin' to it!
yapliren
K750
Joined: Apr 27, 2002
Posts: 82
From: Malaysia
PM
Posted: 2002-11-27 04:43
Reply with quoteEdit/Delete This PostPrint this post
In F4 new drama meteor garden part 2, all of the actor or actress also using SE t68i. In part 1 they use nokia 8850. We can see the trend now is with t68i
Ruvjet
T68 gold
Joined: Mar 22, 2002
Posts: 268
PM
Posted: 2002-11-27 13:28
Reply with quoteEdit/Delete This PostPrint this post
Quote:

On 2002-11-27 04:33, fu|at^t68 wrote:
well.... for a phone who don't do lots of advertisement like SE. i strongly agree that SE have thier advantage. SE not like others phone manufacturer. they keep telling the consumer how cool to hold thier phone.



Last quarter I couldn't get away from T68i ads all over the TV...
In contrast I can't remember the last time I saw a siemens ad...
nookiehunter
P900 no flip
Joined: Aug 04, 2002
Posts: > 500
From: My I-Mate JasJar
PM, WWW
Posted: 2002-11-27 13:46
Reply with quoteEdit/Delete This PostPrint this post
SE just need to roll out their phones a little faster... the long wait usually bores the potential buyer, enough for him/her to buy a different phone instead... usually from a competitor.
I Came...
I Saw...
I Kicked Ass...
gadgetboytom
P1
Joined: Feb 12, 2002
Posts: > 500
From: London
PM, WWW
Posted: 2002-11-27 13:54
Reply with quoteEdit/Delete This PostPrint this post
new phones are due knowing they will be superb
P1i and E51
amagab
P1
Joined: Oct 29, 2002
Posts: > 500
PM
Posted: 2002-11-28 20:04
Reply with quoteEdit/Delete This PostPrint this post
Ericsson has announced they are investing SEK 2.3 billion ($230 million) in the Sony Ericsson venture next year. They must know something we don't.
bart
Ericsson T68
Joined: Feb 03, 2002
Posts: > 500
From: Flanders
PM, WWW
Posted: 2002-11-28 20:09
Reply with quoteEdit/Delete This PostPrint this post
i think this is normal did not have many phones on the market.
swazi
P900 no flip
Joined: Oct 07, 2002
Posts: 499
From: Swazi in Bahrain
PM
Posted: 2002-11-28 20:49
Reply with quoteEdit/Delete This PostPrint this post
Well it dont look good for Se at present, as the new phone that are out at the moment arent selling well, and its taking them so long to get a decent phone out again, i think this is poor coming from to huge and higly regarded companies.
Email ecollyer@consultant.com
8810 + 7650 + SE T630*HBh-65, i know waiting for P900 to come down in price
Access the forum with a mobile phone via esato.mobi