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Future of Sony Ericsson |
Joe Campbell
Joined: Mar 01, 2007
Posts: 14
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How will Sony Ericsson do 5 years from now? Do you think there will be any major changes in the function of cell phones and the way they will be used? |
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masseur
Joined: Jan 03, 2003
Posts: > 500
From: Sydney, London
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yes, of course. but this will be common amongst most manufacturers.
as already discussed, touch screen will become more widely used and screen size and resolution will increase within the confines of the various housing sizes currently available.
projection seems to be becoming a hot topic and may well be incorporated more and more to provide better usability of these mobile products.
there is some talk that mobile phone service providers are resisting wifi but mobile phone companies seem to be proving more and more phones with this capabaility so I expect to see an increase in this area
I also feel by 5 years time there may well be a backlash against branding and companies will come to realise that many people do not appreciate being told how to use their phones. We really don't see this in many other products although there has been some effort by ISPs like AOL etc to be preinstalled on PC's, for example, but in the same way that many people want to debrand their phones I know many people who immediately uninstall such proprietry software
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leerichards
Joined: May 16, 2003
Posts: 306
From: Teesside, UK.
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Agreed, the first thing I do when I receive a new PC is wipe it and rebuild it cleanly. After purchasing a K700 many moons ago, I was desperate to get the Vodafone branding removed. That branding really took the biscuit and made the GUI of the phone much, much worse than the SE original. For that reason and that reason alone I moved away from Vodafone and vowed never to return.
With regard to phones in the next 5 years, I think we can see now that touch screens are going to be far more prevalent. Wi-fi is something I'd like to see on regular handsets and not just the smart phone variety. Apart from that, bigger screens, faster processors and I will be happy.
Lee
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goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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In the next five years I think we are going to see more convergence of mobile and the PC with mobiles becoming more and more like an extension of the PC.
Technologies like Wifi and 3.5g will allow users to access the media on their Home PC / TV from their mobile terminal from wherever they are, in an instant; the Digital Living Network Alliance (DLNA) is already in development with many major companies, including Sony Ericsson, already involved.
I'm guessing Sony Ericsson will still be No3 or No4 and will see a return to making high-end devices with many interesting features. 
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Tehy03
Joined: Feb 02, 2005
Posts: 386
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Hard to say, but I think Sony Ericsson will be one of the TOP 3 mobile phone manufaturer...
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goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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Thought I would post a snippet from this interview about somethings we might expect from SE in the next 2 years or so.
And from the hardware side? What can consumers expect to see from Sony Ericsson in the next 12-24 months?
Well, as I said at the start, hardware is advancing incredibly fast. In two years I'd expect to see something like a Pentium 2 1GHz processor and memory of 60Gb in your handset. We will also see more 3D hardware acceleration with dual-purpose chipsets that enhance gaming and streaming video. Obviously this is likely to open the door to bigger games, either preloaded or side-loaded games. In South Korea, we're already preloading games of around 30Mb.
When it comes to connection, 3G will be the absolute basic, HSDPA is next and this opens the door to advanced connected games. Beyond that, I'm sure there'll be lots of interesting new features and gadgets coming to phones and you can be sure that whenever we see a new feature, we'll always be asking what sort of game can we make for this?
Read the full interview here
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soane28
Joined: Jun 12, 2006
Posts: 401
From: NZ
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i can also see mobile TV becoming popular in 5 years. |
goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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On 2007-08-29 01:14:46, soane28 wrote:
i can also see mobile TV becoming popular in 5 years.
I think we can safely say this will be with us before then. Talk is of it being with us in 2008.
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carnivalist
Joined: Feb 13, 2007
Posts: 30
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...I also feel by 5 years time there may well be a backlash against branding and companies will come to realise that many people do not appreciate being told how to use their phones. We really don't see this in many other products although there has been some effort by ISPs like AOL etc to be preinstalled on PC's, for example, but in the same way that many people want to debrand their phones I know many people who immediately uninstall such proprietry software
I would love to think you're right about this, but I'm not entirely sure. The problem is that on forums such as esato you tend to get the views of quite a small cross-section of users, who, if not cognoscenti, are at worst more informed than the average common or garden user.
In my experience few people even really understand what branding is. To them it's just a question of having a logo on the handset, or at worst an operator branded start-up screen - they have no idea of the way in which a phone's performance can be butchered by operator firmware.
When I've pointed this out to owners of even high-end operator branded phones, they seem to think I'm just being neurotic. I've been told such things as "you're being silly, my Audi has a badge saying "Audi" on it, why should I care if a phone I got from Orange has "Orange" on it?" and "It doesn't matter to me if my phone has "3" printed on it - a phone's a phone." This applies even to some middle-aged guys I know who like to think of themselves as gadget freaks.
Personally (bearing in mind my limited technical knowledge) I always try to explain the problems that can arise where I can. For example , I always raise the issue if I find a forum with a general or a technical section. It's only a small pinprick against the general level of ignorance, but I figure the more the general public are aware of the problems associated with branding, the more chance the beggars at Orange, Vodafone et al will stop doing it.
[ This Message was edited by: carnivalist on 2007-08-30 01:30 ]
[ This Message was edited by: carnivalist on 2007-08-30 01:31 ] |
Supa_Fly
Joined: Apr 16, 2002
Posts: > 500
From: Toronto, Ontario
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On 2007-03-08 08:48:59, masseur wrote:
projection seems to be becoming a hot topic and may well be incorporated more and more to provide better usability of these mobile products.
...(edited) ....
I also feel by 5 years time there may well be a backlash against branding and companies will come to realise that many people do not appreciate being told how to use their phones. We really don't see this in many other products although there has been some effort by ISPs like AOL etc to be preinstalled on PC's, for example, but in the same way that many people want to debrand their phones I know many people who immediately uninstall such proprietry software
Projectors on mobile phones is indeed becoming a hot topic. However its just to augment a fair size or a smaller size screen. Projectors don't compliment an already mobile device. You cannot walk and project an image in front of you ... not only distracting to you and others but any type of quality imagined is pure science fiction for many years, possibly decades to come. Nice concept but to me a rediculous implementation or just a unnecessary expensive piece of technology to add into a mobile device; when it cannot be USED in a mobile fashion. Its best to be added to laptops, desktops or even docking stations/desktop chargers for phones.
I think branding will shortly go on its own. Without the backlash. To this phenomenon we can thanks Apple & its iTunes desktop application. Sorry but credit MUST be given where credit is due. Music services such as iTunes & Nokia's music store give providers the ability - more so in Nokia's case in the coming year when OVI becomes live - to offer a FULL range of music at a reason market cost to various handsets WITHOUT investment in Partnering with other music service providers. This allows wireless providers to discontinue a service WITHOUT loosing HUGE sums of money. Oh sorry forgot to mention a BIG thank you to AMP Mobile for screwing up BIGTYME as well - without them loosing money and tying providers like Verizon & Telus Mobility (USA & Canada) and possibly other providers elsewhere MILLIONS of dollars for their service shutting down (shared marketing costs, loaning handsets that are seperately branded and EATING up most of the cost for that AMP Mobile branding, and also AMP going bankrupt without payig providers back the $$$ they owed them, in turn costed the providers mega $$$ because they STILL have to pay back manufacturers).
How much does it cost a provider like Vodafone (already a global player - so brandname recognition of their services or brandname re-inforcement is already known) to put that "insignia" on EVERY Nokia, Motorola, Samsung, LG or SE phone - per Million units for a specific model? How much more for a theme to work on a specific model in the millions. How much more to implement HARDWARE dedicated answer/hangup call buttons when initially their Web & Activity button keys (like that on the SE K800/K610). This later implementation I'm sure the cost is shared along with the development between manufacturer & provider. I'm sure of this. Now imagine that a complete GUI overlay is done on M$ PPC / Smartphone devices by Orange, hmmm?!
Now if providers can illuminate activation costs (Reduce the amount of reps - this reduces the amount of inbound calls) this will allow providers for better investments in the network features, coverage, tower rental locations, etc. What I mean be reducing just the reps I'm refering to inbound activations. Apple thought of an ingenious way to activate their phones. iTunes done on their home computer ... & online internet connection. Think about this deeply. Higher cost phone for the end user, profit sharing for each purchased to the provider - their NOT loosing money - and no inbound calls JUST to activate the phone for service. Its done at the end users home PC & internet connection. Billing is digital & automatic ANYWAY. Most ppl purchasing a phone that CAN sync with a PC - which is just about ALL of them in todays world - HAS a PC and either has Cable/DSL/Satellite internet OR can get internet via WiFi and heaven's forbid, dialup. Now if providers are REALLY smart they'll follow this model. WHY? the warehouse is only for stocking NEW phones, NOT for REFURBISHED phones as replacements. Thats up to the manufacturer. ZERO costs for shipping refurbished and replacements. Ever wonder why TMobile USA took SOOO long to purchase a 3G license? TOO much money spent on Refurbished Sidekick Black & Whites, Color & SKII models. I remember working there, taken verbal abuse with some guy on his 10TH refurbished model in 12 mths - his last one before warranty was up in 2 days. poor fool he was. But like the iPhone he was HOOKED to the device because the data service tied ALL his media to that online service, no way to get to PC unless he still had the data plan. IF he cut it - he had 30days to get all info off onto his PC thru a web portal else its gone forever!
This is my take on teh future of providers and cellphones within the next 5 years. No major advancements. well save for one.
The MOST IMPORTANT advancement YET to come to mobile phones, heck even to laptops is NOT what we can do with them or how much bandwidth they can use in a given time ... its BATTERY TECHNOLOGY!
These technical advancements consumer MORE and more power. Advancements in the CPU's like Intels Core 2 Duo is only delaying the inevitable! Other components need the power to consume. Without enough to use its no point in having the tech. Like the first N95 which lasts just 1 day using all of its features for just 1.5hrs a piece (calls - non video, GPS, WiFi, 3G surfing as well) - its useless. Forget your charger and your SCREWED! It doesn't charge via USB a big mistake even with the newer versions using higher capacity battery.
Sorry thats my diatribe.
|AppleTV2|iPhone 12Mini 256GB|iPad Pro 256GB| Previously ...  K750|Z500|Z520|K700|K790i|K850i, :Ericsson: T18z|T28World|T36m x3|T68m (Ericsson, not the rebranded T68i). |
g00gle
Joined: Apr 24, 2007
Posts: 17
From: burj-al-arab
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one thing i see happening in the future of se phones & don't like it 1 bit is that the charger/handsfree connector has been moved to the side of the phone instead of the bottom where it has always been.
anyone care to throw some light on me why se is implementing this move? |
goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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On 2007-08-30 07:59:45, g00gle wrote:
one thing i see happening in the future of se phones & don't like it 1 bit is that the charger/handsfree connector has been moved to the side of the phone instead of the bottom where it has always been.
anyone care to throw some light on me why se is implementing this move?
You reminded me of the recent wireless charging pads that have become available; with these and wifi / bluetooth, it may be possible soon to do away with wires altogether which would be brilliant.
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g00gle
Joined: Apr 24, 2007
Posts: 17
From: burj-al-arab
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i guess so, wireless definitely sounds good. but my question still remains unanswered. why has se moved the fast/pop port to the side of the new phones instead of the bottom?
[addsig] |
mustafabay
Joined: Sep 27, 2004
Posts: > 500
From: Egypt
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I don't really care what SE does with the fast port although going micro/mini USB +3.5mm jack would be excelent. What worries me most is how slow S is getting. Nokia is making a direct attack at the Walkman brand and in some way its working. SE has been worried too much about diferentiating the walkman and cybershot brands that in some way walkman is suffering. Well everything is to be honest. SE is giving people tonnes of choice in the mid high end category. The problem is they aren't leaders in the very high end and their presence in the mid low is almost nonexistant. All SE has is the W200 which is way overpriced for what it has to offer and now with the W700 gone from well Egypt at least the next walkman up is the W810, which is slightly cheaper than the W610. So where's a W500, an upgraded K510 or something. Even the K510 which was a little too expensive hasn't got a successor, something actually good.
Here's what I'd like, I'd like SE to actually collaborate with nokia. I want S60 on SEs, they should get to add their own themes and reorganise it but the program support is what's needed. As I said diversity is good but move down a little. Yes, the margins are lower but they're better than the ultra low end SE's getting itself into. So stop the over crowding with the candybars and start to give more attention to the slightly lower end. Diversify your markets too look for growth elsewhere outside of Europe because that can only last so long till most people get bored and try something else like Lg or something.
I don't want a signature anymore. |
crossmatched
Joined: Jan 05, 2006
Posts: > 500
From: RP
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future of  looks bright if not brighter. Sony + Ericsson = success.
www.secondmanonthemoon.blogspot.com
we are all works under progress |
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Posted: 2007-03-08 08:39
K750|Z500|Z520|K700|K790i|K850i, :Ericsson: T18z|T28World|T36m x3|T68m (Ericsson, not the rebranded 
