pkimshk
Joined: Mar 29, 2005
Posts: 90
From: USA
PM |
Sony Ericsson, the world's fourth-largest handset maker, plans to launch an ultra-slim, high-end Walkman camera phone in early 2007 to take on Motorola's blockbuster RAZR, an industry source told Reuters.
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The RAZR's runaway success spurred Samsung Electronics Co. Ltd. to launch a copycat line of slim phones in the summer, which helped boost the South Korean firm's handset sales and margins in the third quarter.
Sony Ericsson—a joint venture between Japan's Sony Corp. and Sweden's Ericsson—will unveil its rival to the RAZR, dubbed "Ai", in March next year, the source said.
Inspired by Japanese tennis player Ai Sugiyama, the sleek candy bar-shaped phone will measure 9.4 millimeters in thickness, slimmer than the RAZR's 14 millimeters. It is expected to be launched in black and silver. When contacted, a Sony Ericsson Asia Pacific spokeswoman said the company does not comment on new models that have not been announced.
Unconfirmed rumors about "Ai" and other new models from Sony Ericsson have also been circulating in various online blogs. |
Posted: 2006-11-17 23:37
