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Interactive bluetooth campaign with Sony Ericsson and Aguilera ringtones |
axxxr
Joined: Mar 21, 2003
Posts: > 500
From: Londinium
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Mobistar,one of Belgium's three mobile telecommunications operators in cooperation with Sony Ericsson, is launching a new interactive Bluetooth campaign.
ESATO NEWS
All Bluetooth users can benefit from a unique one-week offer allowing them to receive free of charge a Christina Aguilera ringtone if they are within 30 metres of an Abribus. With this Abribus campaign Mobistar is taking the road of permission marketing.
Today Mobistar is surprising its customers and other mobile users with an exclusive Abribus campaign. The telecom operator is the first to use the new Bluetooth technology from Alterwave commercialised by JCDecaux Innovate within the 2m2 JCDecaux network. “Traditional mass communication must give way to new communication methods. This campaign illustrates the concept of interactive communication and is based on the principles of permission marketing" states Chris Van Roey, Chief Communication Officer of Mobistar.
The Abribus – equipped with a Bluetooth data server – can detect a Bluetooth-activated handset within a range of 30 metres. The consumer then receives a message asking whether he would like to receive a ringtone. If he accepts, the consumer receives from Mobistar, free of charge, the Christina Aguilera True Tone. All one needs is a True Tone compatible mobile phone with Bluetooth technology.
“Music plays an important role in the lives of young people. To create a unique music experience via mobile and to further reinforce our position with the music and youth segment, Mobistar cooperated with JCDecaux Innovate, Sony Ericsson and Sony BMG to develop this interactive campaign" comments Van Roey.
The Mobistar and Sony Ericsson interactive Abribus campaign, which is part of a global Abribus campaign, starts as of today in 8 major Belgian cities (Antwerp, Brussels, Brugge, Charleroi, Gent, Hasselt, Luik and Leuven)* and runs from 12 till 18 September. http://www.mobistar.be
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BELIEVE|TERRORSTORM
[ This Message was edited by: axxxr on 2006-09-13 19:16 ] | |
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deepsme
Joined: Mar 30, 2006
Posts: > 500
From: New Delhi, India
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Just for a free ringtone?? 
Would love to have a 'free of charge' Aguilera instead 
here, have a puff  |
bart
Joined: Feb 03, 2002
Posts: > 500
From: Flanders
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for belgium this is really hudge.
i'm glad most people already know or heard of the name bluetooth. but this could give a small boost to SE in a very difficult market.
belgium doesn't allow phones to be sold with contract, making them expecive. and nokia has got a 75% market share (more then in their homeland). biggest competitors are samsung and SE.
3G is availeble, but not even 50% of the country can use it. EDGE is lauching with full coveredge this year.
we got 3 main operatores and about 25 virtual operators.
With Ericsson and Nokia gone: we must keep their spirits alive and buy JOLLA or YOTA | |
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Posted: 2006-09-13 20:16
