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Sony Ericsson choose four Ad Agencies for Global Pitch |
axxxr
Joined: Mar 21, 2003
Posts: > 500
From: Londinium
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Sony Ericsson today announces a shortlist of four advertising agencies to pitch for its global advertising account.These agencies are: DDB, McCann Erickson, Publicis and Saatchi & Saatchi.
ESATO NEWS
Sony Ericsson have retained Agency Assessments International to advise on the agency review and manage the process.
"I am pleased today to announce that we have chosen four world class agencies who understand how to build brands," said Dee Dutta, Corporate Vice President and Head of Marketing, Sony Ericsson. "I look forward to the next several weeksof the pitch process and hope to have reached a
decision by the end of September," he added.
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001,with global corporate functions located in London, the company employs
approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America.Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year.
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shaliron
Joined: Jan 15, 2006
Posts: > 500
From: Melbourne, Australia
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Hope they make a decision quickly. Advertising is one of SE's weaker points.
A wooden spoon is a spoon made from wood. Source: WikipediaWinner of: Best Thread (Huge SE Portfolio) 2007, Best Post (Huge SE Portfolio) 2007, Best Signature 2007, and 2nd Best Nickname 2007. |
rockygali
Joined: Nov 21, 2005
Posts: > 500
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why is Leo Burnett out of the pic?
famous for raising the dead... products that is... 
"Darkness is the absence of light.. and not the opposite..." | |
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Posted: 2006-08-10 18:56
