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Microsoft to Enter Portable Gaming Market in Late 2007/Early 2008 |
whizkidd
Joined: May 14, 2004
Posts: > 500
From: India
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According The Diffusion Group, a strategic research and consulting firm focused on new media and digital home markets, Microsoft will likely leverage its Xbox franchise to enter the portable game console (PGC) market in late 2007 or early 2008.
Microsoft is expected to embed a portable multimedia player in a handheld gaming platform similar in many respects to Sony's PSP.
Microsoft has been evaluating two options regarding its portable gaming strategy: licensing a version of its Xbox OS for others to build portable hardware designs upon, or introducing its own branded PGC. "While licensing the software is consistent with Microsoft's larger strategy, and no doubt Microsoft has endured many failures in regard to hardware plays, the success of the Xbox presents Microsoft with a unique opportunity," said Michael Greeson, CEO of The Diffusion Group and co-author of the report. "Microsoft owns an established and highly-regarded hardware brand, meaning that they can enter the PGC market from a position of strength, a privilege not enjoyed by any other player except those already active in the PGC space.
TDG
T230 >> T610 >> Ngage QD >> N73 >> N85 >> Omnia HD >> And countless other review units | |
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amnesia
Joined: Jan 15, 2004
Posts: > 500
From: Doha, London, Tokyo, Shanghai
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Microsoft have denied those claims though as far as I'm aware.
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Kwiksta
Joined: Jul 17, 2004
Posts: > 500
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I couldnt care less
Previously --> tempsonyfreak |
whizkidd
Joined: May 14, 2004
Posts: > 500
From: India
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@amnesia, really? 
T230 >> T610 >> Ngage QD >> N73 >> N85 >> Omnia HD >> And countless other review units | |
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Access the forum with a mobile phone via esato.mobi
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Posted: 2006-06-01 16:43
