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Orange are ditching the Animal Tarrifs |
darrengf
Joined: Dec 21, 2003
Posts: > 500
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Orange are Ditching the new Tarriffs due to complaints, problems and people leaving left right and center.
Result God its about time they were all crap and if you are listening orange !! dump the 1p charge for delivery reports too. There crap as well !!
No more Animals from Orange!!!
Orange UK is preparing to ditch its much derided "animals" campaign in favour of a generic branding campaign. The Animals campaign, costing around US$18 million was due to run to the end of this year, and was based around classifying customers as a type of animal when selecting their monthly tariffs. Orange said that it had uncovered four distinctive new groups with common personality and taste traits - the fun loving Dolphins, no-nonsense Racoons, sociable Canaries and the no-expense-spared Panthers.
However, the campaign has been largely scorned by media pundits, and it seems - the customers. The campaign will still continue in the press while a final decision is taken, but all poster adverts have been scrapped in favour of a general branding campaign, believed to be preparing to support the re-branding of the France Telecom owned internet service provider, Wanadoo as Orange Internet
http://www.cellular-news.com/story/17166.php
[ This Message was edited by: darrengf on 2006-04-28 11:54 ] |
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PeterKay
Joined: Jul 08, 2003
Posts: > 500
From: The Ummah
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haha, that didn't last long did it 
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darrengf
Joined: Dec 21, 2003
Posts: > 500
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Didnt last long, I cant wait to say i told them so,
They ere the biggest pile of crap ever, I just hope that this time something simple is realease and not 76 various tarrifs which are so confusing.
Well i got fed up after 76
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amawanqa
Joined: May 08, 2004
Posts: > 500
From: Hornchurch UK & East London SA
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Can't say I'm too surprised that they're ditching the campaign.
Wonder what their marketing department has to say now about all this... |
Sammy_boy
Joined: Mar 31, 2004
Posts: > 500
From: Staffordshire, United Kingdom
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Thank goodness! Orange had better hope this hasn't lost them too many customers with that laughable campaign.
Wannado are being re-branded already? It's not that long ago they were rebranded from Freeserve! Why can't they leave brand names alone for more than 5 minutes? 
"All it takes for evil to flourish is for good men to do nothing" - Edmund Burke
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axxxr
Joined: Mar 21, 2003
Posts: > 500
From: Londinium
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Apparantly this isn't true... The story is being carried by industry newsheet Marketing and Cellular News. An Orange spokesperson said the campaign would run, as originally planned, until the end of the year.
This animal campaign has cost Orange £10 million so its very doubtfull if they suddenly decided to ditch it after such a huge investment.
[addsig] |
fatreg
Joined: Jul 26, 2003
Posts: > 500
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I've not heard owt about a drop of the animals 
as for Orange Internet, watch this space!
fatreg
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goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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What a stupid concept. There is no way I will let them compare me to a wild animal! They can go stick the whole lot of it right up their hooters. Its patronising and childish. "Oooo I'm a racoon..." :-l Nursery School?!
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darrengf
Joined: Dec 21, 2003
Posts: > 500
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Well, We can only wait and see.
As far as im aware, i have spoke to a few people today at the shops and they are glad if Orange are losing the tarriffs.
I know of three shops and they just wont entertain selling them as they are more confusing than ever.
I think they are a waist of Money. We can only wait and see what orange do? One thing you have to ask your self, Why has there not been any adverts on TV, Why has they not been published very much in the papers, Why are there not billboards, why does no body rave them!!
Orange hasnt put aside 10 million pound for the advertising campaign but so far they havnt used it and i dont think they will.
Orange are down 30% on the contracts last month and i dont think they have done much better this month either.
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fatreg
Joined: Jul 26, 2003
Posts: > 500
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im having a storming month on PM connections 
canny wait for the may promo
fatreg
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wapchimp
Joined: Jun 09, 2002
Posts: > 500
From: Land of the chimps
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Orange have lost the plot - crap marketing department and crap managemet for allowing such corporate bollocks to make it through to the advertising stage.
Some corporate companies are to big for their boots |
goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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Plus when I last weighed up the tariffs they seemed to be more expensive than they were a couple of years ago, no bargains to be had anywhere! The words Pips and squeak come to mind...
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darrengf
Joined: Dec 21, 2003
Posts: > 500
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Quote:
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On 2006-04-28 23:14:11, fatreg wrote:
im having a storming month on PM connections
canny wait for the may promo
fatreg
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So Orange are going to have a promo Already mmm That sounds good.
You are missing the point, Orange arnt saying that the Tarrifs arnt selling But places like CPW, phones 4 u, the link and online places arnt selling them and this is where a lot of business is coming from.
I went to my my local Orange shop today and said to the guys do you know that they are srcapping the tarrifs, His words were good what we going to name them after now "Planets"
Not many people like them, They arnt value for money, they dont tell customers about the 1p delivery report and are the most confusing tarrifs ever.
I know Orange are going to change the broad band soon. Whats that going to be called. Orange Squid, Octupus, Shark and Prawn.
People and Media think the Animal Tarrifs are a joke, 19 of my friends have just left Orang in the last month some of them spend over £60 a month, they have all gone either to O2 or T-Mobile.
I have stopped recomending them, and you can advertise as much as you want, So far people do think Orange have lost the plot, People want value for money and simplicity not the stupid names, less value and they are less.
[ This Message was edited by: darrengf on 2006-04-28 23:58 ] |
Sammy_boy
Joined: Mar 31, 2004
Posts: > 500
From: Staffordshire, United Kingdom
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Quote:
| I went to my my local Orange shop today and said to the guys do you know that they are srcapping the tarrifs, His words were good what we going to name them after now "Planets" |
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Uranus tariff anyone? Sorry, obvious joke there but couldn't resist!
I think these 'animal tariffs' were the product of a marketing department that is too far up it's own @rse, basically it seems that department, or Orange as a whole, takes itself far too seriously.
"All it takes for evil to flourish is for good men to do nothing" - Edmund Burke
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goldenface
Joined: Dec 17, 2003
Posts: > 500
From: Liverpool City Centre
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Well I am not happy with their range of tariffs. They don't fit in with my usage and they just sound boring, but I might ask them to create a Funnel Web Spider tariff for me. That sounds better. :-)
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Posted: 2006-04-28 12:53
