| Author |
Sony Ericsson Q1 results - Strong sales & volume growth |
masseur
Joined: Jan 03, 2003
Posts: > 500
From: Sydney, London
PM |
Greater depth in portfolio contributes to strong growth
13 April 2006
Q1 Highlights:
- Strong sales & volume growth
- Expansion of portfolio at all price points
- Income before tax Euro 151 million - 115% year-on-year increase
The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the first quarter ended March 31, 2006 is as follows:
| Q1 2005 | Q4 2005 | Q1 2006 | | Numbers of units shipped (million) | 9,4 | 16,1 | 13,3 | | Sales (EURO m.) | 1289 | 2310 | 1992 | | Income before taxes (EURO m.) | 70 | 206 | 151 | | Net income (EURO m.) | 32 | 144 | 109 |
Units shipped in the quarter reached 13.3 million, a 41% increase compared to the same period last year, higher than general market growth but down 17% sequentially. Sales for the quarter were Euro 1,992 million, representing a year-on-year increase of 55%. Income before taxes was Euro 151 million, which represents a year-on-year increase of 115%. Net income more than tripled year-on- year to Euro 109 million.
Earlier increases in R&D investment enabled Sony Ericsson to announce more new products during the first quarter than in previous years. These products included a further three Walkman® phones; the tri-band edge W810, the high-end W950 with 4GB flash memory, and the mass market W300 clamshell. Building upon the success of bringing Sony’s very popular Walkman® brand to the mobile phone, Sony Ericsson also announced the K800 and K790, flagship 3.2 megapixel imaging phones and the first Cyber-shot™ branded phones in the portfolio. Average Selling Price (ASP) rose 4% to Euro 149, reflecting the greater proportion of higher-end products entering the product mix due to the new phones for both KDDI and NTT DoCoMo in Japan.
In GSM markets a number of lower priced handsets such as the Z300, J230, J220 started to ramp up and ship. In Japan, NTT DoCoMo announced and started shipping Sony Ericsson’s first FOMA™ phone, the SO902i, and KDDI launched the W41S, an EV-DO handset with Sony’s FeliCa* multi-purpose IC card technology.
Growth in the global handset market continued to outpace earlier expectations, and Sony Ericsson now forecasts the global market outlook for 2006 to be over 900 million units. Our previous guidance was 10% growth versus estimated 2005 market volumes of about 780 million units.
In March, Sony Ericsson strengthened its strategy of focusing on compelling consumer mobile solutions through innovative mobile phones, accessories and PC cards by signing an agreement to sell its business-to-business Telemetry and Automotive M2M business units to Wavecom.
“The first quarter has seen Sony Ericsson announce a host of exciting products which address a wide variety of consumer needs and lifestyle choices. We have announced flagship models in our three key strategic areas: music, imaging and enterprise, and feel well positioned to deliver an enhanced user experience at all price points of our portfolio. The W800, W550 and W600 Walkman® phones were big sellers during the quarter and we have now sold 5.5 million Walkman® branded phones since mid-August, proving the success of our mobile music strategy. With a total of eight Walkman® phones now announced or shipping, plus the introduction of new Cyber-shot™ imaging phones, we are beginning to deliver the differentiation in our product portfolio which Sony Ericsson promised at the start of the joint venture,” said Miles Flint, President of Sony Ericsson.
_________________
Unless I'm very much mistaken...
reviews: i-mate V800 K700
[ This Message was edited by: masseur on 2006-04-13 10:48 ] |
|
|
ares
Joined: Dec 11, 2003
Posts: > 500
From: Coimbra, Portugal
PM |
Things are looking good, but they need to launch the new models quickly...there´s too much "coming soon" products!!!
SE w880 + Iphone 4 16gb |
PeterKay
Joined: Jul 08, 2003
Posts: > 500
From: The Ummah
PM, WWW
|
too many coming soon phones is good news for  and us consumers.
figures next year should be more interesting.
anyway, well done so far.
|
ares
Joined: Dec 11, 2003
Posts: > 500
From: Coimbra, Portugal
PM |
But they are in "coming soon" status for a long time and all at the same time, that´s what i meant
SE w880 + Iphone 4 16gb |
masseur
Joined: Jan 03, 2003
Posts: > 500
From: Sydney, London
PM |
well, we've had this "coming soon" discussion a number of times now but clearly their sales are well up compared with the same period last year so the point there is that they are selling more of the phones that are actually available now
however, the numbers show a decrease compared with the previous qtr (Q4 last year) but persumably that will also pick up by the same qtr this year when these "coming soon" phones are actually available
it all looks good to me 
_________________
Unless I'm very much mistaken...
reviews: i-mate V800 K700
[ This Message was edited by: masseur on 2006-04-13 10:59 ] |
Arne Anka
Joined: Nov 05, 2003
Posts: > 500
From: Sweden
PM |
@Arez
Same goes for most manufacturers (e.g. Nokia N and E series). However, most coming soon phones were announced in Feb/Mar and are planed for release in Q2, which I concider a short time frame concidering how long time it normally takes. |
ares
Joined: Dec 11, 2003
Posts: > 500
From: Coimbra, Portugal
PM |
I just want a k800 in my hands thats all 
SE w880 + Iphone 4 16gb |
PeterKay
Joined: Jul 08, 2003
Posts: > 500
From: The Ummah
PM, WWW
|
and i just want the P990i 
|
*Jojo*
Joined: Oct 15, 2003
Posts: > 500
PM |
I've seen this report yesterday at CNN ! It says that projection/target surpassed it - 3x ! Now, what made me wonder was that the reporter said that was the WORLD's - " 5 th " largest mobile phone producer  I know that Nokia is the 1st . . . but why 5th, should come in 3rd or 4th . . .
[addsig] |
mcrosser
Joined: Oct 11, 2005
Posts: > 500
From: Peru
PM |
for now! but when the 'coming soon' phones start selling, SE might go higher!!
AVAILABLE - advertise here!!  |
Pradhika
Joined: Jan 11, 2005
Posts: > 500
From: India
PM |
Slow and steady is se. Not good a news to others.
This message was posted from a WAP device |
baste07
Joined: Nov 07, 2002
Posts: > 500
PM |
yeah, they need to launch new models soon. and at a cheaper price =) |
londonlad123
Joined: Jun 22, 2004
Posts: > 500
PM |
Personally, Im thinking se need to sort themselves out. se's portfolio is quite small so not releasing the w900 on all networks for example could result in maybe 10,000 less sales. Did or does se currently have anything to sell in the business sector since the p910 isnt it production anymore or has the stock not run out yet?
Walkmans doing even better q2 selling around 80,000/month more than last quarter.
Still think the portfolio has big holes in it. Needs a z800 replacement quick and a worthy upgrade for the W800 for a August release (w810 isnt enough and w950 is almost another range and no cam!). Or, they could lose some se walkman fans at upgrade time, like me, need a walkman and a cam.
Doing well still.
|
c96sthl
Joined: Mar 31, 2002
Posts: > 500
PM |
Quote:
|
On 2006-04-14 04:45:14, londonlad123 wrote:
Personally, Im thinking se need to sort themselves out. se's portfolio is quite small so not releasing the w900 on all networks for example could result in maybe 10,000 less sales. Did or does se currently have anything to sell in the business sector since the p910 isnt it production anymore or has the stock not run out yet?
Walkmans doing even better q2 selling around 80,000/month more than last quarter.
Still think the portfolio has big holes in it. Needs a z800 replacement quick and a worthy upgrade for the W800 for a August release (w810 isnt enough and w950 is almost another range and no cam!). Or, they could lose some se walkman fans at upgrade time, like me, need a walkman and a cam.
Doing well still.
|
|
for me, it just seem now SE try to make sure whatever they announced, it have to be available in market maximum 3 months from the announcement time frame.
I am not suprise later they will have more product to be out...maybe tht time, we will see replacement for Z800 etc etc.
what's the point of having all the "coming soon" when everyone of them will be out during Q4
Just look at Moto...Q1 2005 they announced Slvr L7 and PBLR but when it is out? Q3 and Q4....some of those 3G device announced during 3GSM 2005 don't even out in market till now ...i remmber they have a 3G phone tht use 3 megapixel camera...till now...can't see it in market.
Samsung just announced today's result...shipment up Q to Q ...unlike SE which saw a drop when come to Q to Q comparison
BUT the suprising part is...SE have a leap in profit, and sales Q to Q or Y to Y comparison while Samsung have to suffer in a drop.
To me...tht should be the priority for SE...to get as much cash as possible so they have enough money for serious R&D...maybe one day, they can even stop using any Ericsson mobile platform and develope their own platform due to the ammount of cash they have. |
|
|
Posted: 2006-04-13 11:34
